Product Analyst

As a Product Analyst at Yotpo, your primary responsibilities will include defining and measuring Product KPIs, analyzing complex data, uncovering actionable insights, and collaborating with cross-functional teams to ensure our products perform optimally. You will also be involved in building and maintaining dashboards that display your findings. This multifaceted role ensures that you play a key part in influencing our business strategy.

To be considered for the Product Analyst position at Yotpo, you should have at least 3 years of experience in a Business, Data, or Product Analyst role within an internet company. A BA/BSc in Industrial Engineering, Information Systems, or a related field is essential, along with advanced SQL skills and familiarity with at least one BI tool like Tableau. Strong communication skills and a high level of English are also vital in this collaborative environment.

At Yotpo, a Product Analyst will use a variety of tools and technologies, including SQL for data querying, Tableau for visualization, and DBT for building data transformations. Familiarity with Amplitude, Segment, and other data analysis platforms will also be beneficial for creating impactful reports and dashboards.

The Product Analyst at Yotpo directly impacts business growth by analyzing data to uncover trends and insights, which informs strategic decisions. By defining and measuring product KPIs, monitoring performance, and translating findings into recommendations, you help guide product development and marketing strategies that enhance customer retention and satisfaction.

Yotpo prides itself on a vibrant and innovative work culture that fosters personal and professional growth. As a Product Analyst, you will be part of a fun and collaborative team that values strategic thinking and creativity. The environment is built on support and encouragement, allowing you to thrive and contribute meaningfully while enjoying your work.

When analyzing product performance data, I prioritize setting clear objectives aligned with business goals. I utilize tools like SQL and Tableau to extract and visualize data effectively. Establishing KPIs upfront helps me focus on the right metrics, and I ensure to communicate findings in an understandable manner to stakeholders.

I have extensive experience with SQL, which I regularly use to query large datasets and extract meaningful insights. For a Product Analyst role, SQL is crucial for conducting in-depth data analysis, enabling me to identify trends and patterns that inform product decisions and strategy.

To communicate complex data findings effectively, I focus on storytelling. I translate data into visual formats using tools like Tableau and ensure that I highlight actionable insights. I avoid jargon and aim to relate findings to business objectives so that stakeholders can clearly understand the implications and next steps.

In my previous roles, I've conducted A/B tests to compare product features or marketing strategies. I analyze the results using statistical methods to determine significance, assess user engagement and conversion rates, and provide actionable insights based on the data to guide future product iterations.

I stay current by engaging with industry publications, attending webinars, and being active in data analysis communities. I also pursue continuous learning through online courses that deepen my understanding of emerging tools and methodologies relevant to product analytics.

One instance involved analyzing customer feedback data that revealed a critical pain point in our product. I presented insights that highlighted the issue's impact on retention rates. Based on my findings, the team prioritized addressing the concern, which resulted in a significant improvement in customer satisfaction and retention.

I believe customer retention, NPS (Net Promoter Score), and user engagement metrics are crucial. These metrics provide a holistic view of product performance, indicating both how satisfied users are with the product and how frequently they engage with it.

I prioritize projects by assessing their impact on business objectives, deadlines, and resources. I utilize a matrix to evaluate urgency versus importance, ensuring that I focus on high-impact tasks that align closely with our strategic goals.

Collaboration is vital for a Product Analyst, as cross-functional teams often drive product development. I regularly engage with product managers, developers, and marketers to ensure that insights are actionable and align with business objectives. This collaboration fosters a culture of shared learning and collective problem-solving.

When building data dashboards, I start by understanding the key metrics stakeholders need to see. I design the dashboard to be user-friendly, focusing on visual clarity and ease of interpretation. I also ensure it can be easily updated and that relevant data is sourced correctly so users can make informed decisions quickly.