Senior Product Marketing Manager - Security Operations

As a Senior Product Marketing Manager at Zscaler, you’ll be responsible for creating targeted messaging and positioning that highlights our cybersecurity products. You'll develop strategic go-to-market initiatives to boost brand awareness and adoption, and collaborate closely with sales teams to align messaging and value propositions. You will also produce engaging marketing collateral and content to effectively communicate the product offerings to our audience.

To succeed as a Senior Product Marketing Manager at Zscaler, candidates should have a minimum of five years of product marketing experience specifically in the cybersecurity sector. A Bachelor's degree in business, marketing, or engineering is preferred. Familiarity with posture management and detection and response platforms can set you apart as a strong candidate for this role.

At Zscaler, we foster a culture of professional development and continuous learning. As a Senior Product Marketing Manager, you will have access to education reimbursement programs, valuable mentorship opportunities, and a collaborative environment that encourages innovation. Employees are supported in their pursuit of personal and professional growth, ensuring that you advance in your career while contributing to our mission.

The work environment for a Senior Product Marketing Manager at Zscaler is dynamic and collaborative. You will work onsite in our San Jose, CA office 2-3 times per week, engaging with a diverse team of creative individuals. Our company promotes a culture that values inclusivity and innovation, making it a vibrant place to share ideas and impact the cybersecurity landscape.

Zscaler provides a comprehensive and inclusive benefits program tailored to meet diverse employee needs. Benefits include various health plan options, generous vacation and sick leave, parental leave, retirement plans, and perks to enhance work-life balance. We prioritize our employees’ well-being, ensuring that you have the resources needed for a fulfilling work experience.

Highlight specific marketing campaigns you've executed in the cybersecurity realm, detailing how you targeted customers and measured success. Discuss the unique challenges faced in this sector and how you overcame them.

Discuss your methodology for identifying target markets, analyzing competition, and outlining key messaging that aligns with customer needs. Including examples from previous roles can illustrate your strategic thinking.

Emphasize the importance of aligning with sales teams and other departments. Share examples of successful collaborations and how they led to effective product launches or marketing initiatives.

Explain the resources you utilize, such as industry publications, webinars, or networking with professionals. Mention any personal initiatives you've taken to adapt to changes in the market.

Provide a detailed example that includes the goals of the campaign, the strategies employed, and measurable outcomes. Highlight what made it successful and any lessons learned.

Discuss your approach to project management, emphasizing tools and techniques you use to prioritize based on urgency, importance, and alignment with strategic goals.

Elaborate on key performance indicators you track, such as customer engagement metrics, conversion rates, or growth in product adoption. Explain how you use these insights to inform future strategies.

Illustrate your openness to feedback, highlighting how you evaluate it constructively and adapt strategies accordingly. Providing an example of a time when you successfully incorporated feedback can strengthen your answer.

Discuss issues such as rapidly changing threats, customer education, or market saturation. Share your perspective on how navigating these challenges is vital to effective marketing in this space.

Articulate your enthusiasm for Zscaler's mission and values, emphasizing what draws you to the company. Mention your passion for cybersecurity and how your skills align with the role to contribute to Zscaler’s success.