Senior Product Designer

As a Senior Product Designer at ActiveCampaign, your primary responsibilities include leading end-to-end design processes for platform initiatives. This involves conducting research, identifying user pain points, defining project success metrics, and crafting visually appealing design artifacts. You’ll collaborate with cross-functional teams to create scalable solutions that align with user and business needs, while also participating in usability testing and iterating on designs based on user feedback.

Ideal candidates for the Senior Product Designer position at ActiveCampaign should have over 6 years of experience designing digital products, ideally in SaaS or B2B tech. A strong portfolio demonstrating design thinking across complex systems, expertise in interaction design, and familiarity with design systems is crucial. Additionally, candidates should be comfortable navigating ambiguity and collaborating with stakeholders to communicate design rationale effectively.

At ActiveCampaign, collaboration is pivotal for the role of Senior Product Designer. You will be embedded within the Platform team and will partner closely with product managers, engineers, and data analysts to influence UX patterns across platforms. ActiveCampaign encourages open communication, regular feedback, and sharing of insights through design critiques, ensuring every team member contributes to the overall design vision.

The salary range for the Senior Product Designer position at ActiveCampaign is between $120,000 and $165,000 annually. This range reflects the base salary and does not include bonuses or equity, as these can vary based on experience, skills, and location. ActiveCampaign believes in fair and equitable compensation practices, ensuring all employees are rewarded fairly for their contributions.

ActiveCampaign places a strong emphasis on professional growth for their Senior Product Designers by providing access to resources like LinkedIn Learning. Additionally, after five years of service, designers are eligible for a four-week paid sabbatical, along with a sabbatical bonus, promoting work-life balance and ongoing learning opportunities throughout your career.

When discussing your design process for developing a new feature, focus on outlining clear steps: start with user research to identify pain points, then define success metrics and create user flows. Highlight how you collaborate with cross-functional teams to iterate and refine ideas through prototyping and usability testing, ensuring that final designs are both visually appealing and functionally effective.

In interviews, you should articulate your openness to feedback. Explain that you view critique as an essential part of the design process, providing examples of times you’ve used feedback to improve your designs. Describe how you actively seek constructive input and apply it to refine your work while maintaining clarity in your design decisions.

When prioritizing design tasks under tight deadlines, emphasize your ability to assess the impact of each task in relation to project goals. Discuss how you break down larger projects into manageable phases and focus on delivering high-impact designs first, while incorporating agile methodologies to allow for flexibility and iterations based on team feedback.

User research is a cornerstone of my design process, as it helps to ground projects in user needs and ensures that solutions align with real-world applications. Talk about different research methods you’ve used, such as interviews, surveys, or usability testing, and how the insights derived from this research inform your design thinking and decision-making.

Share a specific project where you faced a complex design problem and walk through the solution you implemented. Detail the research and testing you conducted, the iterative design process, and the impact of your solution on user experience. This shows your ability to simplify complexity and drive clarity.

Staying up to date on design trends is vital. Mention specific resources you follow, such as design blogs, webinars, or professional networks. You can also refer to any ongoing training you're pursuing or design tools you’re experimenting with, demonstrating your passion for continuous learning in the evolving design landscape.

Discuss a variety of industry-standard design tools you’re proficient in, such as Figma, Sketch, Adobe Creative Suite, or prototyping tools. Highlight your versatility in using these tools for tasks like wireframing, creating prototypes, and collaborating with other teams, ensuring you can effectively communicate your design ideas to stakeholders.

Talk about your commitment to inclusive design and how you incorporate accessibility principles early in your design process. Mention your familiarity with accessibility standards and share examples of how you’ve made specific design decisions to enhance usability for diverse user groups, showing that you value all users.

Emphasize the importance of metrics in measuring the success of your designs post-launch. Discuss how you track user engagement, gather qualitative feedback, and perform A/B testing. Explain that continuous monitoring allows you to iterate on and improve the design based on actual user interactions.

When discussing mentorship, share your approach to supporting junior designers. Talk about how you offer guidance through design critiques, provide resources for professional development, and create a supportive atmosphere where they feel confident to share ideas and receive feedback. This shows your leadership qualities and commitment to team growth.