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Campaign Lead - job 1 of 10

Company Description

Work with Us. Change the World.

At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations.

There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world.

We're one global team driven by our common purpose to deliver a better world. Join us.

Job Description

AECOM is looking for a Campaign Lead to join the Marketing and Communications Team assisting the West region. 

This will be a hybrid position including a combination of both remote and in-office, that can be based in, but not limited to: Austin, TX; Dallas, TX; Houston, TX; Denver, CO; Chicago, IL; Phoenix, AZ; Las Vegas, NV; Seattle, WA; Sacramento, CA.

Job Responsibilities will include, but will not be limited to:

  • Create and deliver marketing positioning strategies aligned to winning key pursuits and supporting region initiatives. This includes setting strategic direction, planning, and executing campaigns that drive results.
  • Collaborate with various internal teams, including account managers, business development teams, and regional leaders, to develop and implement campaigns that align with business objectives and drive success in key pursuits.
  • Responsible for handling multiple marketing campaigns simultaneously.
  • Write and edit content specifically tailored for each of our unique platforms.
  • Conduct interviews with subject matter experts, client account managers and technical staff to strategize and write thought leadership articles and blogs.
  • Work with the Marketing Communications team to create and share compelling content across various digital, social media, and traditional media channels. Ensure content is consistent with campaign objectives and brand guidelines.
  • Write and edit content as needed.
  • Adapt global marketing strategies to meet local markets' unique needs and characteristics within the Americas Region. Utilize market insights to customize campaigns, ensuring they effectively address local audience preferences and competitive landscapes.
  • Work with Media Relations colleagues to identify and capitalize on media outreach opportunities, increasing campaign visibility through targeted PR efforts.
  • Use data and analytics to monitor campaign performance, identify opportunities for improvement, and optimize strategies. Provide regular reports and insights to internal stakeholders.

Qualifications

Minimum Requirements:

  • BA/BS + 6 years of relevant marketing communications experience, preferably working within a large professional services organization across different industries, business lines and/or functions or a demonstrated equivalency of experience and/or education.

Preferred Qualifications: 

  • 6+ years of relevant marketing communications experience a plus.
  • Experience leading and optimizing marketing campaigns aligned to pursuit positioning in collaboration with stakeholders both inside and outside of your organization.
  • Can think strategically and articulate strategy in an accessible and compelling way.
  • Experience creating value propositions either for pursuit campaigns and/or taking new service offerings to market.
  • Experience and confidence in working with business leaders, with the ability to challenge constructively.
  • Experience managing multiple projects in a fast-paced environment.
  • A strong communicator with energy and enthusiasm.
  • Excellent verbal and written language skills including writing, editing, and proofreading.
  • Influencing and stakeholder management skills: Can interact at a senior level, providing credible advice and guidance, as well as building good networks and relationships at all levels of an organization.
  • Proficient in Microsoft and Adobe packages including InDesign, PowerPoint, Excel, and Word
  • Client-centric attitude, embracing the company brand and values.
  • Digital skills: Experience in delivering content through multi-media and digital platforms.

Additional Information

  • This position does not include sponsorship for United States work authorization now or in the future
  • Relocation assistance and/or per diem is not offered for this position

About AECOM

AECOM is proud to offer comprehensive benefits to meet the diverse needs of our employees. Depending on your employment status, AECOM benefits may include medical, dental, vision, life, AD&D, disability benefits, paid time off, leaves of absences, voluntary benefits, perks, well-being resources, employee assistance program, business travel insurance, service recognition awards, retirement savings plan, and employee stock purchase plan.

AECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. AECOM is a Fortune 500 firm and its Professional Services business had revenue of $14.4 billion in fiscal year 2023. See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM.

 

Freedom to Grow in a World of Opportunity 

You will have the flexibility you need to do your best work with hybrid work options. Whether you’re working from an AECOM office, remote location or at a client site, you will be working in a dynamic environment where your integrity, entrepreneurial spirit and pioneering mindset are championed.

You will help us foster a safe and respectful workplace, where we invite everyone to bring their whole selves to work using their unique talents, backgrounds and expertise to create transformational outcomes for our clients.

AECOM provides a wide array of compensation, benefits and well-being programs to meet the diverse needs of our employees and their families. We’re the world’s trusted global infrastructure firm, and we’re in this together – your growth and success are ours too.

Join us, and you’ll get all the benefits of being a part of a global, publicly traded firm – access to industry-leading technology and thinking and transformational work with big impact and work flexibility. As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours.

All your information will be kept confidential according to EEO guidelines.

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Average salary estimate

$95000 / YEARLY (est.)
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$80000K
$110000K

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What You Should Know About Campaign Lead, AECOM

As a Campaign Lead at AECOM, you have the exhilarating opportunity to be at the forefront of our Marketing and Communications Team, specifically for the vibrant West region. In this role, you'll blend creativity with strategy to craft and deliver marketing positioning strategies that align with our key pursuits and regional initiatives, ultimately propelling projects that make a tangible impact globally. Your daily tasks could involve collaborating with diverse internal teams—from account managers to regional leaders—to create marketing campaigns that resonate and drive results. This isn't just about managing multiple marketing campaigns; it’s about storytelling. You’ll write and edit compelling content tailored for various platforms while collaborating with subject matter experts to bring thought leadership articles to life. Plus, you'll adapt global marketing strategies to suit local market preferences, ensuring that your campaigns hit home. AECOM provides you with a hybrid work environment, giving you the flexibility to balance in-office and remote work in cities like Austin, Dallas, or Denver. If you’re passionate about shaping narratives and want to play a vital role in creating a better world, this is your chance to shine at AECOM.

Frequently Asked Questions (FAQs) for Campaign Lead Role at AECOM
What are the daily responsibilities of a Campaign Lead at AECOM?

As a Campaign Lead at AECOM, daily responsibilities include creating and executing marketing positioning strategies, collaborating with various internal teams to ensure alignment with business objectives, managing multiple campaigns, and writing tailored content. Additionally, you'll work closely with subject matter experts to produce thought leadership pieces, adapt global strategies for local markets, and utilize analytics to monitor and optimize campaign performance.

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What qualifications are required for the Campaign Lead position at AECOM?

To succeed as a Campaign Lead at AECOM, candidates should possess a BA/BS degree along with a minimum of 6 years of relevant marketing communications experience, ideally within a large professional services organization. Strong communication skills, experience in managing diverse projects in a fast-paced environment, and a client-centric attitude are also key qualifications for this role.

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How can a Campaign Lead impact AECOM's initiatives?

A Campaign Lead at AECOM directly impacts initiatives by developing strategic marketing campaigns that drive key pursuits and engage local markets effectively. By leveraging data and insights, you help optimize strategies, enhance campaign visibility through creative outreach, and tailor messaging that resonates with specific audiences—ensuring that AECOM meets its overarching mission to deliver a better world.

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Is remote work possible for the Campaign Lead role at AECOM?

Yes, the Campaign Lead position at AECOM offers a hybrid work environment with opportunities for both remote and in-office work. This flexibility allows you to balance your professional responsibilities while accommodating personal needs, giving you a supportive work-life experience.

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What kind of campaigns will a Campaign Lead at AECOM manage?

As a Campaign Lead at AECOM, you will manage a variety of marketing campaigns ranging from digital and social media initiatives to traditional media strategies. The aim is to develop campaigns that align with business objectives and address local market nuances, utilizing your creative and analytical skills to achieve impactful results.

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Common Interview Questions for Campaign Lead
What strategies do you use to develop effective marketing campaigns?

In preparation for this question, focus on your approach to researching target audiences, understanding key business objectives, and leveraging cross-functional collaboration. Be ready to discuss specific examples where your strategic direction influenced positive campaign outcomes.

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Can you describe a successful campaign you managed in the past?

Share details about a campaign you led, emphasizing your role, the goals, your strategies, and the results achieved. Highlight your ability to collaborate with teams and utilize data for informed decision-making, showcasing your adaptability and creativity.

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How do you prioritize tasks when managing multiple campaigns?

Discuss your time management skills and use specific techniques like prioritization matrices or digital tools you employ to stay organized. Provide examples of how you successfully balanced competing deadlines in previous roles.

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How do you ensure your content aligns with brand guidelines?

Talk about your familiarity with brand positioning and messaging, and how you review content against established guidelines. Mention collaboration with your marketing communications team to maintain consistency and voice, along with any tools or checklists you use.

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What role does data play in your campaign management?

Express your belief in data-driven decision-making. Provide examples of how you've used metrics and analytics to refine campaign strategies, improve performance, and deliver insights to internal stakeholders to adjust tactics.

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How do you handle feedback from senior leaders on your marketing strategies?

Emphasize your open mindset and willingness to adapt to criticism. Illustrate your approach to constructive feedback by discussing how you engage in dialogues, incorporate suggestions, and ultimately refine your strategies to better align with organizational goals.

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Describe a time when you had to manage a project in a fast-paced environment.

Reflect on a specific situation that showcases your ability to stay calm under pressure. Talk about how you leveraged teamwork, clear communication, and prioritization to ensure successful project delivery, emphasizing your leadership skills.

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What tools do you use to create and share marketing content?

Include specific software you’re proficient in, such as Microsoft and Adobe tools, and provide examples of how you utilize these tools for different types of campaigns. Discuss any experience in digital platforms tailored for content delivery, too.

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How do you tailor global marketing strategies for local markets?

Discuss your approach to understanding local audience preferences and market needs. Highlight any research methods you use to gather insights and how you successfully aligned global strategies to meet these unique characteristics.

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What are your strategies for effective stakeholder management?

Explain your communication style and techniques that keep stakeholders engaged and informed. Discuss how you build relationships and trust at various organizational levels, ensuring collaboration and alignment on marketing initiatives.

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As the world’s trusted infrastructure consulting firm, we’re committed to managing our business with the utmost responsibility and to always strive for better – whether by reducing emissions, creating social value or diversifying our senior leader...

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Full-time, hybrid
DATE POSTED
April 8, 2025

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