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Global Head of Brands

We are a lean, nimble, and highly adaptive team that works seamlessly and transparently with our Brands in order for them to take the spotlight. We focus our efforts and talents to drive best practices, capture new opportunities, and accelerate performance across our portfolio of brands. Joining the a.k.a. Brands team means rolling up your sleeves, digging into challenges, creating and implementing new strategies, and not being limited to the confines of a job title or job description. We all play on the same team and value the insights and contributions that every member of our team makes daily.


We are seeking a visionary Global Head of Brands to lead our men's streetwear first-party (1P) product lines from ideation to execution. The ideal candidate will have a strong background in omnichannel fashion, a deep understanding of streetwear culture, and the ability to drive product innovation that meets both brand and consumer needs. This role will oversee the product lifecycle, including design, development, merchandising, and go-to-market strategies, ensuring all products align with the Company’s vision and business goals.


Leadership & Strategy
  • Drive the overall product vision, strategy, and roadmap for the men’s 1P brands, ensuring alignment with company goals.
  • Lead and mentor a cross-functional team including designers, developers, and product managers, fostering a culture of collaboration and creativity.
  • Own the entire product development process from concept through to production and delivery, balancing creative vision with business objectives.
  • Develop and execute go-to-market strategies in collaboration with marketing, sales, and e-commerce teams to drive growth and customer engagement.


Product Development & Innovation
  • Oversee the design and development of men’s 1P apparel and accessories, ensuring products are trend-driven, innovative, and meet customer expectations.
  • Leverage market research and customer insights to create streetwear collections that are both commercially successful and culturally relevant.
  • Stay ahead of industry trends, competitor movements, and technological advancements to maintain the brand’s position as a leader in streetwear.


Merchandising & Analytics
  • Collaborate with merchandising teams to build cohesive product assortments that balance creativity with commercial viability.
  • Monitor sales performance and key product metrics, using data to optimize product offerings and inform future collections.
  • Drive product pricing, inventory management, and profitability in collaboration with finance and supply chain teams.


Brand Alignment & Collaboration
  •  Work closely with the marketing team to ensure that product narratives, visual storytelling, and campaigns align with the brand’s core identity and appeal to the target audience.
  • Partner with e-commerce and retail teams to ensure seamless product launches and consistent brand experience across all channels.


QUALIFICATIONS
  • 10+ years of experience in product development, merchandising, or creative leadership within the fashion industry, with at least 5 years in a senior leadership role.
  • Proven success in leading product lines for a DTC brand, preferably within the streetwear or urban apparel sector.
  • Strong knowledge of streetwear culture, fashion trends, and customer preferences.
  • Experience managing product lifecycles, from concept to commercialization, in a fast-paced environment.
  • Exceptional leadership skills with the ability to inspire and motivate cross-functional teams.
  • Data-driven mindset with the ability to translate analytics into actionable product strategies.
  • Excellent communication, negotiation, and project management skills.
  • Commitment to sustainability and ethical production practices.


$200,000 - $250,000 a year
Salary range for this role is $200,000 - $250,000/yr. The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

Benefits of Working at a.k.a. Brands:

Working with a best-in-class company, requires a best-in-class benefits and compensation offering. When taking on a role at a.k.a. Brands you will receive:


> Competitive market-based compensation and financial incentives.

> A full range of company-sponsored health and welfare benefits

> A sector leading 401(k) retirement program that matches 100% of your contributions up 5% of your pay

> Company Employee Stock Purchase Plan with a 15% discount

> Generous discounts across our direct-to-consumer brands.

> A time-off package that includes 35-days off per year

> Learning, development, and stretch opportunities to help grow your career.


Equal Employment Opportunity Statement

a.k.a. Brands is an equal opportunity employer. We are committed to creating a diverse and welcoming workplace. To facilitate this, we actively promote a culture of inclusivity internally and encourage both those with non-traditional backgrounds and candidates that identity as part of a traditionally marginalized community to apply for opportunities with us and our portfolio of brands. Additionally, we routinely review our hiring practices and recruiting sources to eliminate both potential and actual bias in the hiring process.

 

If you need assistance or accommodation during the hiring process due to a disability, please contact us at HR@aka-brands.com. Please note that we do not respond to application inquiries or resume submissions via this email address.


CCPA Notice at Collection for California Employees and Applicants click here.

 

#akaBrands #akaBrandsCareers #akaYourCareer

 

Principals Only. No Agencies Please.

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What You Should Know About Global Head of Brands, a.k.a. Brands

At a.k.a. Brands, we’re excited to welcome a new Global Head of Brands to our dynamic team in Costa Mesa, CA! This role is perfect for someone who thrives in a collaborative environment and is passionate about men’s streetwear. As the Global Head of Brands, you'll lead our first-party product lines, guiding innovative ideas from concept through to execution. If you have a keen eye for fashion trends and a deep understanding of streetwear culture, you're going to fit right in. Your abilities to supervise cross-functional teams and execute go-to-market strategies will be crucial as we elevate our portfolio. With an impressive track record of 10+ years in product development and a data-driven approach to merchandising, you’ll navigate the product lifecycle with finesse. Your leadership will foster creativity while aligning all efforts with our core vision and market demands. Driving product innovation from design to delivery means you won't just meet customer expectations—you’ll redefine them! Plus, you'll enjoy the perks of a supportive company culture that values your contributions and insights. We're committed to sustainability and inclusivity, making this not just a job but a fulfilling career path. Come help shape the future of fashion with us at a.k.a. Brands!

Frequently Asked Questions (FAQs) for Global Head of Brands Role at a.k.a. Brands
What responsibilities does the Global Head of Brands have at a.k.a. Brands?

As the Global Head of Brands at a.k.a. Brands, you will be responsible for overseeing the entire product lifecycle from ideation to execution, focusing on men's streetwear first-party products. This includes leading a cross-functional team, driving product vision and strategy, collaborating on go-to-market plans, and ensuring alignment with the company's goals and brand identity.

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What qualifications are necessary for the Global Head of Brands position at a.k.a. Brands?

To qualify for the Global Head of Brands role at a.k.a. Brands, candidates should have at least 10 years of experience in product development or creative leadership within the fashion industry, including 5 years in a senior role. A strong understanding of streetwear culture, proven success in direct-to-consumer brands, and exceptional leadership skills are essential.

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What salary can I expect as the Global Head of Brands at a.k.a. Brands?

The salary range for the Global Head of Brands role at a.k.a. Brands is between $200,000 and $250,000 per year. Actual compensation will depend on factors such as experience, qualifications, and location, but you can expect a competitive market-based offer.

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How does a.k.a. Brands support its employees in the Global Head of Brands role?

At a.k.a. Brands, we prioritize our team’s well-being and professional growth. For the Global Head of Brands position, we offer a comprehensive benefits package, including competitive compensation, health and welfare benefits, a generous retirement plan, employee stock purchase options, and ample time-off. We are dedicated to fostering a diverse and inclusive work culture.

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What can I expect in terms of company culture at a.k.a. Brands for the Global Head of Brands?

The company culture at a.k.a. Brands is collaborative, innovative, and adaptive. As the Global Head of Brands, you’ll find a supportive environment where every team member is valued. We actively promote inclusivity and provide opportunities for career development, all while championing sustainability and ethical production practices.

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Common Interview Questions for Global Head of Brands
Can you describe your previous experience leading product lines in the fashion industry?

Certainly! When addressing this question, be sure to highlight your years of experience, specific product lines you've worked on, and key achievements. Discuss how you managed teams and collaborated across departments to drive successful product launches, ensuring your strategies aligned with broader company goals.

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What innovations have you led in your past positions?

Discuss specific innovations you initiated, whether in design, production, or marketing. Provide examples of how these innovations improved product quality or market performance. Highlight any strategies employed to stay ahead of trends within streetwear culture.

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How do you stay updated with the latest trends in streetwear?

Mention various resources like fashion shows, trend reports, social media platforms, and influential designers that you follow. Explain how you translate these insights into actionable strategies for product development and branding at a.k.a. Brands.

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How would you balance creative vision with business objectives?

Discuss your technique for aligning creative ideas with market research and financial metrics. Highlight your experience coordinating with various teams, using data to make informed decisions that satisfy both consumer demands and company goals.

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What strategies would you use to collaborate with marketing and sales teams?

Illustrate your approach to building strong partnerships, emphasizing open communication and regular meetings. Share examples of successful collaborations from previous roles that led to increased customer engagement or sales growth.

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Can you describe a challenging project you managed and its outcome?

Select a project that posed challenges, detailing how you navigated obstacles. Describe the approach you took to overcome these challenges and ensure the project’s success, emphasizing the lessons learned and how they shaped your future leadership style.

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How do you analyze and utilize data in product development?

Explain your experience with data analysis tools and how you apply that data throughout the product lifecycle—from concept development to sales performance monitoring. Detail how data influences your decision-making in product innovation.

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What leadership style do you employ when managing creative teams?

Describe your leadership style, focusing on how you encourage creativity, collaboration, and open feedback in your team. Provide examples of how you've motivated team members to reach their full potential and produce successful outcomes.

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What makes a successful streetwear collection, in your view?

Discuss the elements that contribute to a successful collection, such as trend alignment, cultural relevance, and consumer demand. Share insights on how you would ensure a collection stands out in a competitive market.

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How would you integrate sustainability practices into product development?

Talk about your commitment to sustainability in fashion and specific practices you've implemented in past roles. Discuss how you would approach sourcing sustainable materials and working with manufacturers that prioritize eco-friendly production methods.

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We help our brands maximize their potential as they lead whats next in fashion. As a platform, a.k.a. enables brands to grow faster and allows founders to focus on the aspects of business they love.

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Full-time, on-site
DATE POSTED
January 7, 2025

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