Digital - Manager, Direct to Customer, Mobile Marketing

The Manager, DTC, Mobile Marketing at Aritzia is responsible for defining the strategic approach for our Direct to Customer channel, specifically focusing on SMS and Push Notifications. This role involves executing campaigns that resonate with our audience and ensure alignment with broader marketing initiatives. Additionally, the manager guides the team in client acquisition, engagement, and retention strategies while maintaining compliance with business and regulatory standards.

To qualify for the Digital Manager, DTC, Mobile Marketing position at Aritzia, candidates should possess proven skills and education in Direct to Customer marketing with a specialization in mobile marketing. Collaboration with cross-functional partners and a commitment to quality and performance results are also essential for this role. Experience in campaign management, strategic segmentation, and a solid understanding of customer engagement tactics will be highly advantageous.

Aritzia is committed to fostering the career development of the Manager, DTC, Mobile Marketing by providing endless growth opportunities. The company encourages a culture of learning and personal development, allowing employees to advance their careers within the Direct to Customer field. Regular performance evaluations, coaching, and mentorship from experienced leaders also enrich your journey at Aritzia.

A typical day for the Digital Manager, Mobile Marketing at Aritzia includes strategizing and executing SMS and Push Notification campaigns, collaborating with team members, and analyzing customer data to identify performance improvement opportunities. The manager also engages with cross-functional partners to ensure cohesive branding and outreach while monitoring campaign budgets and results to optimize future performance.

Digital Marketing Managers at Aritzia can expect a comprehensive compensation package that includes a competitive salary, product discounts, exclusive dining options, wellness programs, access to a gym, and a creative work environment. Aritzia also prioritizes employee wellness through various perks and amenities, ensuring a balanced and fulfilling workplace experience.

Prioritizing tasks in a fast-paced environment like mobile marketing requires a strategic approach. Start by assessing deadlines and the impact of each campaign on overall goals. Use project management tools to track progress and communicate with your team regularly to address any challenges. Always keep the end consumer in mind to ensure the campaigns align with their needs.

To measure the success of a Mobile Marketing campaign, leverage analytics tools to track key performance indicators like open rates, click-through rates, conversion rates, and customer feedback. Additionally, segment your audience and analyze performance across different demographics to gain deeper insights into what's working and what needs refinement.

Certainly! I once managed an SMS campaign that personalized content based on customer purchase history. By leveraging targeted segments, we improved engagement rates by over 30%. The success stemmed from analyzing user behavior and crafting messages that resonated with them, demonstrating the importance of personalization.

To ensure compliance with marketing regulations, it’s important to stay updated on the latest guidelines and perform regular audits on communication strategies. Implementing double opt-in processes for subscriptions and clearly communicating how consumer data will be used are crucial steps. Educating your team about privacy laws also helps maintain overall compliance.

Incorporating customer feedback involves actively listening through surveys, social media interactions, and performance analytics. I analyze feedback to identify trends and areas for improvement, adjusting marketing strategies to better meet customer expectations. This approach fosters loyalty and demonstrates a commitment to customer satisfaction.

Cross-functional collaboration is vital in marketing. I’ve worked with design, analytics, and sales teams to create cohesive campaigns. By fostering open communication and utilizing collaborative platforms, we ensure all departments are aligned on objectives and outputs, leading to more successful campaigns and a shared vision.

I prefer using tools like Mailchimp for email and SMS strategy execution, Google Analytics for performance tracking, and HubSpot for customer relationship management. These tools offer comprehensive insights and reporting that drive data-informed decisions while helping to streamline workflow.

Adapting the strategy involves first understanding the unique characteristics and preferences of each segment. I segment our audience based on purchasing behavior, demographics, and engagement rates, then tailor messaging and offers that resonate with each group—ensuring that our campaigns are relevant and impactful.

My approach to testing and optimizing push notifications includes A/B testing with different messages and sending times. Collecting data from these tests provides insights into what content drives engagement, which I then use to optimize future campaigns for maximum reach and effectiveness.

Ensuring brand consistency across mobile platforms involves developing clear brand guidelines that specify tone, imagery, and messaging. It’s critical to collaborate with the creative team to produce aligned content and maintain a unified customer experience across all touchpoints—ensuring that our branding is instantly recognizable.