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Principal Product Marketing Manager

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About the Team:

The Product Marketing and Go-to-Market Strategy team at Axonius brings together the key messaging experts across the company, including product marketing, brand, content marketing, customer marketing, and communications to build, enable, and deliver the core Axonius mission, vision, and differentiation to our customers and prospects through collaboration with the broader marketing, sales, and product teams. We are a distributed team of highly passionate and results-driven individuals that work hard, collaborate like professionals, and enjoy winning together.

About the Role:

As a Principal Product Marketing Manager at Axonius, you will be responsible for leading go-to-market initiatives and positioning across our core products portfolio, showcasing Axonius as the leading solution for cyber asset attack surface management. You will become the expert in our key use cases, customer journeys, and ecosystem of competitors and partners. You’ll also work with counterparts in marketing and product to lead the go-to-market aspects of product launches, in addition to other key initiatives. This role will have high visibility across the business is a great opportunity to join a rocketship and work alongside an exceptional marketing team.

What you’ll do:

Ensure our target audience has what they need to make informed purchasing decisions about Axonius at every step of their buying journey
Bring new products to market by crafting positioning, messaging, building content deliverables, and enabling our field teams
Support demand generation efforts, including campaigns and regional marketing, by building programs that align with our global strategy
Enable our field teams (Sales, Sales Engineering, Customer Success) on the Axonius pitch, key use cases, and the roadmap
Improve the internal and external awareness of our product differentiators
Contribute to quarterly and annual strategic planning

About you:

Experience:

8+ years of product marketing experience in high-growth B2B SaaS
Demonstrated success in developing and executing successful messaging strategies that drive field enablement, product launches, and revenue growth
Full ownership of product marketing deliverables for a product line and prior examples of being self-directed and driving efforts as the primary messaging and GTM lead for a strategic product

Skills:

Strong writing skills. Confidence in crafting product descriptions, website copy, and sales collateral
Strategic thinker and hands-on executor. More than just an effective strategist, you’re someone who can get their hands dirty and deliver
You’re comfortable with marketing to buyers at all levels - exec and leadership down to practitioners, and crafting the right message for the right audience
Hyper-organized and comfortable wrangling resources, timelines, technology, and people to accomplish objectives
Takes personal ownership and accountability for the highest standard of excellence in all aspects of work

Education:

Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred; MBA or equivalent experience is a plus

Preferred Qualifications:

You have hands-on experience in IT, information security, engineering, or some other similar technical role
You are currently a product marketing manager or solutions marketing manager
Experience in B2B SaaS product marketing for cybersecurity

_{Please note: The listed salary range is reflective of our national average. There is flexibility in NY, WA and CA.}

#LI-LW1 #LI-REMOTE

Axonius is committed to fair and equitable compensation packages. A candidate’s salary will be based on qualifications and relevant experience. In addition to a competitive salary, our packages include stock options, attractive benefits, and an annual bonus.

Annual Salary Range (does not include bonus or equity)

$190,000—$228,000 USD

A little more about Axonius:

Axonius gives customers the confidence to control complexity by mitigating threats, navigating risk, automating response actions, and informing business-level strategy. With solutions for both cyber asset attack surface management (CAASM) and SaaS management, Axonius is deployed in minutes and integrates with hundreds of data sources to provide a comprehensive asset inventory, uncover gaps, and automatically validate and enforce policies. Cited as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune, Axonius covers millions of assets, including devices and cloud assets, user accounts, and SaaS applications, for customers around the world.

Headquartered in New York, New York, Axonius employs over 600 people worldwide. Axonius is named to the 2024 Forbes Cloud 100 and was named to Dun’s Best Start Up Companies to Work for Over 100 Employees. Axonius is recognized with the Great Place to Work Certification™ and for two years in a row, Axonius was ranked Deloitte Technology Fast 500 list. Axonius has been cited as the fastest growing cybersecurity company in history by revenue.

At Axonius we support a diverse and inclusive workplace and believe in equal employment opportunity. We welcome people of different backgrounds, experiences, abilities and perspectives, regardless of race, color, ancestry, religion, age, sex, gender identity, national origin, sexual orientation, citizenship, marital status, disability, or Veteran status.

By submitting your application to us, you acknowledge that your personal data will be processed in accordance with our Global Job Candidate Privacy Notice.

Axonius Glassdoor Company Review

4.2

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4.2

CEO of Axonius

Dean Sysman

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Average salary estimate

$209000 / YEARLY (est.)

min

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$190000K

$228000K

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What You Should Know About Principal Product Marketing Manager, Axonius

Join the dynamic team at Axonius as a Principal Product Marketing Manager and take the lead in shaping our go-to-market strategies! Here, you'll work remotely but be part of a vibrant team dedicated to making our groundbreaking cyber asset attack surface management solutions shine. As you dive into this role, you'll craft compelling messaging and positioning that resonates with audiences across the board. Your expertise will help guide our customers on their journey, ensuring they have everything they need to make informed purchasing decisions. Collaborating closely with marketing and product counterparts, you'll drive impactful product launches and support demand generation initiatives that align with our global strategies. With an impressive background of over 8 years in B2B SaaS product marketing, your strategic mindset and hands-on approach will help elevate Axonius to new heights. If you thrive in a fast-paced environment and enjoy collaborating with passionate colleagues, this opportunity is your chance to shine! Join us in making a difference in the cybersecurity landscape, and be part of a company that’s not just growing but is recognized among the best in the industry. Axonius is not only about delivering outstanding products; we're about fostering a culture where everyone’s voice matters. So, if you're eager to contribute to a mission-driven team, come join us at Axonius and help shape the future of security!

Frequently Asked Questions (FAQs) for Principal Product Marketing Manager Role at Axonius

What are the key responsibilities of a Principal Product Marketing Manager at Axonius?

As a Principal Product Marketing Manager at Axonius, you'll lead various go-to-market initiatives, drive product positioning, and craft messaging strategies across our product portfolio. Your role involves collaborating with sales, product, and marketing teams to ensure a cohesive strategy that resonates with our target audience, enabling them to make informed decisions during their buying journey.