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Sr. Director, Product

About Binance.US: 

Binance.US is America's home to buy, trade, and earn digital assets. As a licensed and regulated U.S. crypto platform, Binance.US offers some of the lowest fees in the industry and provides secure and reliable access to more than 160 of the world’s most popular cryptocurrencies. We’re on a mission to empower people to do more with their money. The new economy has arrived and we’re committed to helping everyone access the world of blockchain and crypto. To learn more about Binance.US, visit https://www.binance.us/.

About This Role:

As Sr. Director, Product, you will lead a dynamic and multi-faceted team of Product Managers (PMs) and Designers responsible for conceiving, refining, prioritizing, executing and continuously improving Binance.US’ product suite. Reporting directly to the COO, you will work hand-in-glove with engineering, security and business leaders to shape, architect and execute our business priorities in a fast-paced, ever-evolving industry. Your deep product management experience, Agile operating expertise, and ownership mindset will enable a high-performing and accountable Product team at the frontline of growing and optimizing our business.

Core Responsibilities:  

  • Product Strategy: Work closely with executive leadership to develop and execute the overall product strategy, aligned with our company's vision and goals.

  • Product Roadmap: Create and manage the product roadmap, prioritizing features and initiatives based on market trends, user needs, and business objectives.

  • Product Development: Oversee the end-to-end product development process, collaborating with engineering, legal, security, and other teams to deliver high-quality, compliant, ROI+ products and features on time and within budget.

  • User Experience: Champion a user-centric approach, ensuring that the product delivers a seamless and intuitive experience for all users.

  • Market Analysis: Conduct market research and competitive analysis to identify opportunities and threats, and inform product decisions.

  • Team Leadership: Lead and mentor the product team, fostering a culture of innovation, ownership, collaboration, and high performance.

  • Stakeholder Management: Collaborate with cross-functional teams, including marketing, legal, security, compliance, and customer support, to ensure alignment and drive product success.

  • Metrics and Analytics: Define and track key product metrics, using data-driven insights to optimize the product and measure success.

Preferred Skills/Experience:

  • Proven Experience: 15+ years of experience in product management, with a strong track record of delivering successful products in the cryptocurrency or fintech space.

  • Leadership Skills: Demonstrated ability to lead and inspire a team, with excellent communication, collaboration, and problem-solving skills.

  • Agile Product Management: Deep understanding of Agile best practices and experience working hand-in-glove with multi-functional engineering/design/product squads. Proven ability to develop, refine, manage and prioritize roadmaps.

  • User Focus: Passionate about delivering exceptional user experiences, with a strong understanding of user research and design principles.

  • Strategic Thinking: Ability to think strategically and translate business objectives into actionable product plans. Can work effectively in the business and on it, excelling at the tactical day-to-day work while also stepping back to help chart long-term strategy.

  • Data-Driven: Strong analytical skills and a data-driven approach to decision-making.

  • Adaptability: Ability to thrive in a fast-paced, dynamic environment, and adapt to changing market conditions and user needs.

  • Passion for trading, crypto, web3 and adjacent technologies.

Salary: 

The starting pay range for this role is between USD$300,000 - USD$360,000 per year for all U.S. remote locations. The actual base pay will vary, and is dependent upon many factors, such as transferable skill sets, work experience, business needs, and market demands. The base pay range is subject to change.

Binance.US is an Equal Opportunity Employer. Our mission is to give Americans access to a broad array of digital assets, and we thrive because of the diverse and inclusive team that we are building. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance. 

Binance.US complies with Federal Transparency in Coverage regulations by providing a link to machine readable files related to the health plans offered to our employees. The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data including negotiated service rates, and out-of-network allowed amounts between health plans and healthcare providers.

Average salary estimate

$330000 / YEARLY (est.)
min
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$300000K
$360000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr. Director, Product, Binance.US

Are you ready to take your product management expertise to the next level? Join Binance.US as the Sr. Director, Product and be a key player in shaping the future of cryptocurrency in America! At Binance.US, we're not just about trading; we're passionate about empowering everyone to unlock the potential of digital assets. In this leadership role, you'll oversee a talented team of Product Managers and Designers who are dedicated to enhancing our product suite. Reporting to the COO, your role will be pivotal as you collaborate with engineering, security, and various business leaders. You'll craft product strategies that align with our vision, manage the product roadmap, and ensure our releases are seamless and user-centric. Leading the way in a fast-moving industry means you'll need to harness your extensive experience while fostering an innovative team culture. Whether it's conducting market analysis, mentoring your team, or defining key metrics for success, you'll be at the forefront of delivering exceptional products. With over 15 years of experience in product management, particularly in cryptocurrency or fintech, you’ll bring a wealth of knowledge and a collaborative spirit to Binance.US. If you're excited about the implications of trading, crypto, and web3 technologies and thrive in dynamic environments, we want to hear from you! Together, let's navigate and make a mark in the world of digital assets!

Frequently Asked Questions (FAQs) for Sr. Director, Product Role at Binance.US
What are the main responsibilities of a Sr. Director, Product at Binance.US?

As a Sr. Director, Product at Binance.US, you'll oversee the product strategy and roadmap, guiding the development and prioritization of products in alignment with business goals. Your role will include managing product development processes, championing user experience, conducting market analysis, and leading a team of Product Managers and Designers. Collaboration with engineering and cross-functional teams will be key to delivering high-quality products.

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What qualifications are required for the Sr. Director, Product position at Binance.US?

To excel as a Sr. Director, Product at Binance.US, candidates should have over 15 years of product management experience, ideally within the cryptocurrency or fintech sectors. Strong leadership skills, a deep understanding of Agile methodologies, and a user-centric approach are essential. Having a strategic mindset and the ability to analyze data for decision-making are also critical for success in this role.

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What skills are essential for a Sr. Director, Product at Binance.US?

Essential skills for the Sr. Director, Product role at Binance.US include leadership capabilities, strategic thinking, deep understanding of Agile best practices, and data-driven decision-making. A passion for creating outstanding user experiences and a clear grasp of product development processes will also contribute to your success in this position.

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How does team collaboration work in the Sr. Director, Product role at Binance.US?

In the Sr. Director, Product role at Binance.US, collaboration is at the heart of the process. You will work closely with engineering, design, legal, and security teams to ensure that product development is aligned with company goals. Engaging with marketing, compliance, and customer support is also key to driving product success and enhancing user experiences.

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What is the salary range for the Sr. Director, Product position at Binance.US?

The starting salary range for the Sr. Director, Product position at Binance.US is between $300,000 to $360,000 per year for all U.S. remote locations. actual compensation will reflect factors such as skill set, experience, and the current market demands in the digital asset space. This role also comes with additional benefits and the opportunity to be part of a forward-thinking company.

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Common Interview Questions for Sr. Director, Product
Can you explain your experience in product management related to cryptocurrency or fintech?

In this question, you should detail your specific experiences, highlighting successful products you've launched, your familiarity with market dynamics, and how your past roles have prepared you for the Sr. Director, Product position at Binance.US.

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How do you prioritize features on a product roadmap?

Discuss your approach to product prioritization, including the tools and frameworks you use, how you balance stakeholder needs with user demands, and provide examples of how you've successfully navigated conflicting priorities.

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What methodologies do you employ when managing product development?

Explain your experience with Agile methodologies, detailing specific practices you use for sprint planning, user stories, and collaboration across departments. Mention any tools that facilitate this process to demonstrate your efficiency.

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How do you ensure seamless user experience in product design?

Articulate your strategy for user-centric design, including how you gather user feedback, the role of user testing, and how you implement changes based on data to maintain and improve the user experience.

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Can you describe your most significant product launch and the impact it had?

Share details of a product launch you led, emphasizing the challenges you faced, how you overcame them, and the measurable impact it had on the business, underscoring your leadership and strategic skills.

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What techniques do you use for market analysis and competitive research?

Outline your approach to conducting market research, the resources you utilize, how you interpret data to inform product decisions, and any tools you favor for gathering insights on competitors.

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Describe your leadership style and how it contributes to team success.

Reflect on your leadership philosophy, discussing how you inspire and mentor your team, promote innovation, and foster collaboration, while providing specific examples of how your style has led to successful outcomes.

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How do you handle stakeholder management and conflicts?

Discuss your experience coordinating with various stakeholders, how you communicate effectively to manage expectations, and cite instances where you resolved conflicts to ensure project success.

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What role does data play in your decision-making process?

Explain your perspective on data-driven decision-making, how you utilize analytics to influence product enhancements, and any specific metrics or KPIs you track to evaluate product success.

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How do you adapt to changing market conditions in the crypto space?

Convey your strategies for staying informed about market trends and shifts, and describe an instance where you successfully adapted a product or strategy in response to changes in the cryptocurrency market.

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Binance.US is America's home for digital asset trading with over 30+ cryptocurrencies to trade with USD and stablecoins -- access is at your fingertips. Download the Binance.US app, visit the website,... or integrate with our APIs. Binance.US prov...

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DATE POSTED
March 19, 2025

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