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Social Freelancer- Sneakers

Company And Culture


Created in 2002 by Marc Eckō, Complex is a leading global youth entertainment network showcasing the evolution of major pop culture categories, including streetwear and style, music, sneakers, and sports. Complex is a juggernaut in the content and culture space, delivering unprecedented global reach.


Complex is the world’s definitive cultural commerce, content, and experiential platform. We have created an all-new operating system built for the next generation, seamlessly integrating discovery, inspiration, community, and shopping. The company represents an expansion of the original vision with a deep understanding of convergence culture and its impact on contemporary society.


Whether through video, long-form editorial, or social content, Complex tells stories that engage dynamic conversation with our communities. Our internet-breaking cover stories document the heroes of culture and take them to the next level through product collaboration and shoppability.


Complex has become experts in creating immersive environments at our IRL experiences and cultural events. ComplexCon is our flagship festival bringing together the world’s most influential brands and artists for an unforgettable weekend of style, sneakers, art, design, food, music, inspiration and more. 


Join us to help redefine the way people shop, while building a global marketplace that moves at the speed of culture. Complex is committed to building a high performing team that is passionate about what they do and the communities we serve.


Everyone at Complex truly believes in the company and its mission; it’s a requirement for working here. There is synergy within the teams that make Complex what it is, a well-oiled machine. Employees are at the forefront of the company's success because every one of us is given the opportunity to provide suggestions, feedback, and direction.


Working Days & Hours

Tuesday-Thursday 10pm-6pm

Saturday-Sunday 12pm-8pm


Key Responsibilities
  • Work weekdays and weekends to  keep Complex Sneakers socials active as well as cover live events  
  • Execute the voice of Complex Sneakers social (Instagram, Tiktok, & Twitter), exhibiting excellent judgment and audience-sensitive framing.
  • Create, curate, and be responsible for publishing a post, carousel, or reel at least once every other hour (breaking news, evergreen, feature uploads)
  • Lead community management, moderation, and DM management using a deep understanding of the Complex tone and voice.
  • Surface and pitch viral, breaking, and social-friendly content to Sneakers team
  • Develop creative assets in Photoshop, Premiere, and Capcut Ideate, source, and create original real-time content for Complex Sneakers audiences, identifying memes and trends at the cusp of virality.
  • Support all social goals (growth, traffic, views, and engagement) and be accountable for providing vertical-specific tactics, strategic pivots, and added direction when needed.
  • Track and share social and platform best practices with internal teams, providing best-in-class examples where possible.
  • Content creation of vertical videos to drive both engagement and conversions.


Who You Are
  • 1-3 years of social media and editorial experience with a publisher or brand.
  • A deep understanding of the Complex Sneakers content, voice, and tone.
  • Positive, intuitive, proactive, and collaborative team player.
  • Strong writing and communication skills, proofreading experience, and quick decision-making skills.
  • Robust knowledge of the sneaker industry and how it connects to areas such as pop culture + sports + music.
  • Sneaker industry expert, with detailed knowledge of sneaker history, trends, key stakeholders, etc. 
  • Possess a deep understanding and fluency of all social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube Shorts).


Core Competencies
  • Possesses an entrepreneurial spirit
  • Thinks strategically and analytically
  • Pushes for creative and out-of-the-box ideas
  • Action-oriented
  • Drives results
  • Cultivates innovation


$28 - $30 an hour
The Pay Range, which consists of salary and commission, for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.


The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

 

Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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Average salary estimate

$60320 / YEARLY (est.)
min
max
$58240K
$62400K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Social Freelancer- Sneakers, Complex

Join Complex as a Social Freelancer focused on Sneakers, where your creative brilliance and passion for pop culture will shine! At Complex, we celebrate the convergence of style, music, and streetwear, and we’re eager to bring in someone who will help keep our vibrant social media channels buzzing. As a Social Freelancer, you’ll play a crucial role in maintaining the Complex Sneakers social presence across platforms like Instagram, TikTok, and Twitter. Your keen sense of what resonates with our audience will guide you as you create compelling posts, reels, and interactive content that reflect the voice of the Complex brand. You’ll not only engage with our community through active moderation but also scout for hot trends and viral moments to amplify our storytelling. If you have a robust knowledge of the sneaker industry, paired with solid social media experience, this is the perfect opportunity for you to contribute to a fast-paced environment that thrives on collaboration and creativity. With a flexible remote work setup, you’ll collaborate with a passionate team dedicated to pushing cultural boundaries and redefining the shopping experience. If you're ready to make your mark in the sneaker culture narrative, we want to hear from you!

Frequently Asked Questions (FAQs) for Social Freelancer- Sneakers Role at Complex
What are the key responsibilities of a Social Freelancer at Complex?

As a Social Freelancer at Complex, you'll be tasked with executing the voice of the Complex Sneakers social media across platforms like Instagram, TikTok, and Twitter. This includes curating and publishing engaging content, managing community interactions, and identifying trends in real-time. Your role will also involve creating creative assets and ensuring adherence to social media best practices.

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What qualifications are required for the Social Freelancer position at Complex?

To be a successful candidate for the Social Freelancer position at Complex, you'll need 1-3 years of experience in social media and editorial work. A deep understanding of the Complex Sneakers content and tone, strong writing and communication skills, and familiarity with various social media platforms are essential. A background in the sneaker industry and a passion for pop culture are also important.

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What is the pay range for the Social Freelancer role at Complex?

The pay range for the Social Freelancer position at Complex is between $28 and $30 per hour. However, actual pay may vary based on factors such as your experience and performance.

Join Rise to see the full answer
What is the work schedule for a Social Freelancer at Complex?

As a Social Freelancer at Complex, your work schedule will typically include Tuesday to Thursday from 10 PM to 6 PM and Saturday to Sunday from 12 PM to 8 PM, allowing you to contribute to the dynamic social media landscape of Complex Sneakers during peak engagement times.

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How does Complex support its employees in their roles?

Complex is committed to building a high-performing team and fostering an environment where suggestions and feedback are welcomed. This collaborative culture empowers employees to contribute creatively and share insights, ensuring that each team member plays a key role in the company's success.

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Common Interview Questions for Social Freelancer- Sneakers
Can you describe your experience with social media and which platforms you excel at?

In your response, focus on specific platforms you've worked with, especially Instagram, TikTok, and Twitter, as these are vital for the Social Freelancer role at Complex. Highlight successful campaigns you’ve managed and any measurable results from your social media efforts.

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What strategies do you use to create engaging content for social media?

Point out the importance of understanding your audience and current trends. Discuss your process for brainstorming content ideas that align with the voice of Complex Sneakers, as well as how you measure engagement and success.

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How do you stay updated on trends in the sneaker industry?

Mention specific resources you follow, such as influential sneaker blogs, social media accounts, and community forums. Highlight your proactive approach in seeking out new information and how that shapes your content creation.

Join Rise to see the full answer
Describe a time when you successfully managed a social media crisis.

Provide a specific example that showcases your problem-solving skills and ability to respond swiftly to negative feedback or a public relations issue, demonstrating how you maintained the brand’s voice during the situation.

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How would you approach community management for Complex Sneakers?

Discuss your methods for engaging with the audience, such as responding to comments, and managing direct messages, and emphasize the importance of maintaining the Complex tone and fostering a positive community atmosphere.

Join Rise to see the full answer
What tools or software do you utilize for social media management?

Mention any specific tools you are proficient in, like Hootsuite, Buffer, or native platform analytics, and explain how you use these tools to streamline content scheduling, monitor engagement, and track performance metrics.

Join Rise to see the full answer
How do you measure the success of your social media campaigns?

Outline the key performance indicators you focus on, such as engagement rates, follower growth, and conversion metrics. Discuss how you use this data to inform and refine your content strategy.

Join Rise to see the full answer
Can you discuss your experience with creating visual content?

Emphasize any experience you have with graphic design tools like Photoshop or video editing software like Premiere and Capcut. Share examples of projects where your visual content contributed to successful social media posts.

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How would you ensure that the voice of Complex Sneakers is represented in your posts?

Talk about your understanding of brand voice and tone, and how you would align your writing and content decisions to that voice. Provide examples of how you’ve adapted your style to fit brand guidelines in previous roles.

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Why do you want to work as a Social Freelancer for Complex?

Express your genuine passion for the sneaker industry and pop culture. Connect your career goals with the mission of Complex, emphasizing how excited you are about contributing to a brand that pushes cultural boundaries.

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Complex Networks champions the people, brands and new trends you need to know now, will obsess over next, and we build consumer universes around them. We're what a modern entertainment company looks like and what others have followed since 2002. F...

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Full-time, remote
DATE POSTED
March 21, 2025

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