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Senior Content Marketing Manager - job 1 of 2

Crusoe is building the World’s Favorite AI-first Cloud infrastructure company. We’re pioneering vertically integrated,  purpose-built AI infrastructure solutions trusted by Fortune 500 companies to power their most advanced AI applications. Crusoe is redefining AI cloud infrastructure, with a mission to align the future of computing with the future of the climate. Our AI platform is recognized as the "gold standard" for reliability and performance. Our data centers are optimized for AI workloads and are powered by clean, renewable energy.

Be part of the AI revolution with sustainable technology at Crusoe. Here, you'll drive meaningful innovation, make a tangible impact, and join a team that’s setting the pace for responsible, transformative cloud infrastructure.

About the Role:

As the marketing leader who takes this role, you are creative, deal-oriented, and passionate about developing engaging content that resonates with our target audiences. You enjoy being hands-on, have exceptional writing skills, and bring an analytical mindset in assessing content performance and developing your strategies. You have a deep understanding of SEO best practices and the ability to tailor content to meet the needs and preferences of the intended audience.  

You will partner closely with leadership across the company to translate our strategy into category-creating execution to drive brand awareness and customer engagement. Your expertise in cloud technologies and content marketing will be instrumental in expanding our leadership position in the industry.

A Day In The Life:

  • Design and implement a comprehensive content marketing strategy that aligns with our business objectives, audience needs, and industry trends.

  • Drive the creation of high-quality, engaging, and relevant content across various formats (blogs, social media, whitepapers, videos, etc.)

  • Ensure all content is optimized for search engines, enhancing organic visibility and traffic. 

  • Analyze performance metrics and customer insights to optimize campaigns and improve ROI. Use data to inform decision-making and strategy adjustments.

  • Track and analyze content performance metrics, providing insights and recommendations for continuous improvement.

  • Develop strategies to grow and engage our audience across multiple channels, including social media, email marketing, and our website.

You Will Thrive In This Role If You Have:

  • Bachelor’s degree in Marketing, Communications, or related field.

  • 5+ years of content marketing experience, focused on cloud and AI technologies. 

  • Proven track record of developing and executing successful content strategies, ideally for AI and/or cloud-based products. 

  • Deep understanding of SEO best practices and experience with content optimization.

  • Excellent writing, editing, and storytelling skills.

  • Proficiency in analytics tools (e.g., Google Analytics, SEMrush) to measure and report on content performance.

  • Strategic thinker with the ability to execute tactically and be detail-oriented. 

  • Strong collaboration and project management skills.

  • Experience working in fast-paced, high-growth environments.

  • Technical writing experience, especially for AI and cloud infrastructure technologies, is strongly preferred.

Benefits:

  • Hybrid work schedule

  • Industry competitive pay

  • Restricted Stock Units in a fast growing, well-funded technology company

  • Health insurance package options that include HDHP and PPO, vision, and dental for you and your dependents

  • Employer contributions to HSA accounts 

  • Paid Parental Leave 

  • Paid life insurance, short-term and long-term disability 

  • Teladoc 

  • 401(k) with a 100% match up to 4% of salary

  • Generous paid time off and holiday schedule

  • Cell phone reimbursement

  • Tuition reimbursement

  • Subscription to the Calm app

  • MetLife Legal

  • Company paid commuter benefit; $50 per pay period

Compensation Range

Compensation will be paid in the range of $175,000 - $190,000. Restricted Stock Units are included in all offers. Compensation to be determined by the applicants knowledge, education, and abilities, as well as internal equity and alignment with market data.

Crusoe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/ orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.

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CEO of Crusoe
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Chase Lochmiller
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$175000K
$190000K

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What You Should Know About Senior Content Marketing Manager, Crusoe

Crusoe is looking for a Senior Content Marketing Manager to join our team in San Francisco. As a leader in AI-first cloud infrastructure, we’re committed to innovating responsibly, harnessing our expertise to redefine the future of computing. In this role, you will play a crucial part in shaping our brand's voice through engaging content that attracts and resonates with our target audiences. You’ll be hands-on, using your exceptional writing skills alongside your analytical mindset to ensure our content drives measurable impact. You will collaborate with various teams across Crusoe to align our marketing strategies with our business objectives while taking advantage of your deep understanding of SEO best practices. Whether it’s crafting compelling blogs, informative whitepapers, or dynamic social media content, your creative approach will help amplify Crusoe’s message of sustainability and innovation within the industry. With a focus on audience engagement, you will leverage analytics to refine strategies and elevate our content's reach and effectiveness continuously. If you thrive in a dynamic, fast-paced environment and have a background in cloud and AI technologies, we want to hear from you. Join us at Crusoe and be a part of the AI revolution, making a difference with clean technology!

Frequently Asked Questions (FAQs) for Senior Content Marketing Manager Role at Crusoe
What are the responsibilities of a Senior Content Marketing Manager at Crusoe?

As a Senior Content Marketing Manager at Crusoe, your primary responsibilities include designing an overarching content marketing strategy, creating diverse and engaging content, optimizing that content for SEO, analyzing performance metrics for improvement, and enhancing audience engagement across various channels. You will collaborate with leadership to ensure that content initiatives align with Crusoe's business goals.

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What qualifications do I need for the Senior Content Marketing Manager position at Crusoe?

To qualify for the Senior Content Marketing Manager role at Crusoe, candidates should possess a Bachelor’s degree in Marketing or a related field, combined with 5+ years of content marketing experience, especially concerning cloud and AI technologies. Strong writing and analysis skills, a thorough understanding of SEO best practices, and proficiency with analytical tools are crucial for success in this role.

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How does Crusoe measure the success of its content marketing efforts?

At Crusoe, the success of content marketing efforts is assessed through various metrics including engagement rates, organic traffic increase, lead generation, and overall ROI. The Senior Content Marketing Manager is responsible for tracking these performance metrics and making informed decisions to optimize future content strategies.

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What type of content will I be creating as a Senior Content Marketing Manager at Crusoe?

In the role of Senior Content Marketing Manager at Crusoe, you will be responsible for creating a wide range of content. This includes blog posts, whitepapers, social media updates, videos, and more—all aimed at communicating our AI-first cloud solutions and sustainability message effectively to our audience.

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What benefits does Crusoe offer to its Senior Content Marketing Manager employees?

Crusoe provides an attractive benefits package for Senior Content Marketing Managers, which includes a hybrid work schedule, competitive pay, stock options, health insurance, paid parental leave, and retirement benefits, among others. Additionally, employees have access to wellness programs and professional development opportunities.

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Common Interview Questions for Senior Content Marketing Manager
Can you describe a successful content marketing campaign you managed?

When answering this question, outline the campaign’s objectives, the strategies you employed, and the measurable results achieved. Discuss how you tailored the content for the audience and utilized SEO tactics to enhance its visibility.

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How do you approach SEO in your content creation process?

Elaborate on your method for researching keywords, optimizing content structure, and ensuring that the content aligns with the latest SEO trends. Highlight tools you use for analysis and performance tracking.

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What metrics do you consider essential in measuring content performance?

Discuss key performance indicators like page views, engagement rates, conversion rates, and lead generation metrics. Emphasize your analytical skills by stating how you've used these metrics to adjust strategies in the past.

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How do you ensure that your content resonates with different audiences?

Explain your process for audience segmentation and the research methods you use to understand audience preferences. Use examples to demonstrate how you’ve customized content for specific audience needs.

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Describe a time when you had to collaborate across departments to achieve a marketing goal.

Provide an example that showcases your collaboration skills. Highlight the importance of communication and how you aligned various team efforts to produce effective content that supported business objectives.

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What tools or platforms do you prefer for content management and analytics?

Mention specific tools like Google Analytics, SEMrush, or HubSpot, explaining why you prefer them based on your previous experiences. Relate how they helped you achieve better content performance.

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How do you keep up with industry trends in content marketing?

Talk about your process for staying informed about industry developments, such as following relevant blogs, attending webinars, and networking with industry professionals. Share how you incorporate these insights into your strategies.

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What challenges have you faced in content marketing, and how did you overcome them?

Be candid about particular challenges, such as tight deadlines or content underperformance. Discuss your approach to problem-solving and what you learned from these experiences to prevent future issues.

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How do you balance creativity with data-driven marketing?

Explain the importance of both creativity and analytics in content marketing. Illustrate with examples of how you’ve employed data to inspire creative content ideas that still align with business goals.

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Why do you want to work at Crusoe as a Senior Content Marketing Manager?

Express your enthusiasm for Crusoe’s mission of sustainability and innovation in AI infrastructure. Reflect on how your values align with those of Crusoe, and how your skills uniquely position you to contribute to the company’s goals.

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We’re on a mission to align the future of computation with the future of the climate.

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DATE POSTED
March 22, 2025

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