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Principal Industry Product Marketing Manager, Public Sector

MKTQ226R93

While candidates in the listed locations are encouraged for this role, we are open to remote candidates in other locations.

We are looking for a creative, passionate and well-rounded individual to join the Industry and Solutions marketing team and lead Public Sector marketing at Databricks. Our mission is to bridge the gap between technology and business needs with powerful industry messaging and solutions. This is a highly collaborative role that works closely with many other functions to build demand in our biggest industries.

As an Industry Marketing leader at Databricks, you will guide messaging, content and GTM programs for the Public Sector. You will work with sales, marketing and our customers to build awareness, demand generation and sales enablement programs that help achieve pipeline goals. You will also create thought leadership content through editorials, blogs, white papers, industry and partner events. This role reports to the head of industry solutions marketing.

The impact you will have:

  • Develop messaging and content that articulate Databricks’ platform capabilities, differentiating value, and solutions for the Public Sector including Federal, State and Local Government and Education.
  • Partner with go-to-market, sales, and other marketing teams to develop targeted campaigns for business leaders and decision-makers.
  • Create the core messaging and content for digital programs, field marketing, sales engagements, and channel marketing.
  • Create targeted content to create awareness in the industry including infographics, ebooks, articles, blogs, videos and other customer-facing materials.
  • Work with customers to build compelling content for high-profile speaking engagements, customer case studies, videos, and brand campaigns.
  • Manage industry solution launches.
  • Research customer and market trends to help inform content development and enablement.
  • Work with industry SMEs to build sales tools, enablement and training e.g. sales plays, sales presentations, battlecards, and prospecting templates.

What we look for:

  • 7+ years of experience in product marketing, solution marketing or industry marketing for an enterprise software or SaaS company.
  • Customer-facing experience with personas like enterprise architects, application developers, data scientists, data engineers, CDO's, CTO's, CIOs, business analysts and business executives.
  • Portfolio of impactful messaging, content and sales enablement materials
  • Proven track record in creating multi-faceted marketing and sales enablement material – this is a must-have!
  • Experience with cloud, big data, data analytics, data warehouse, machine learning or AI technologies is a plus
  • Experience presenting at conferences/seminars and customer engagements.
  • BS in Marketing or Computer Science, Engineering, coupled with relevant professional experience; MBA or advanced degree a plus.

 

Pay Range Transparency

Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings for commissionable roles.  Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Databricks utilizes the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above. For more information regarding which range your location is in visit our page here.

 

Zone 2 Pay Range
$156,800$240,300 USD

About Databricks

Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake and MLflow. To learn more, follow Databricks on TwitterLinkedIn and Facebook.

Benefits

At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region, please visit https://www.mybenefitsnow.com/databricks

Our Commitment to Diversity and Inclusion

At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.

Compliance

If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.

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What You Should Know About Principal Industry Product Marketing Manager, Public Sector, Databricks

Join Databricks as a Principal Industry Product Marketing Manager for the Public Sector in Washington, D.C. and take your career to a new level! We're on the lookout for a creative and passionate individual to lead our Public Sector marketing efforts. Here at Databricks, we focus on bridging the gap between innovative technology and real business needs, crafting solutions that resonate with our customers. In this role, you'll collaborate with various teams to build awareness and generate demand through targeted campaigns that engage business leaders in government and education. Your expertise will guide the development of compelling content, from blogs to white papers, ensuring we deliver high-impact messaging about our platform capabilities. You will also be instrumental in launching industry solutions and conducting research to keep our content aligned with market trends. To thrive in this role, a minimum of 7 years of experience in product or industry marketing for SaaS companies is preferred. If you’re excited about the challenge of creating impactful marketing materials and leading initiatives in the Public Sector, we can’t wait to see how you can contribute to the Databricks mission!

Frequently Asked Questions (FAQs) for Principal Industry Product Marketing Manager, Public Sector Role at Databricks
What are the responsibilities of a Principal Industry Product Marketing Manager at Databricks?

As a Principal Industry Product Marketing Manager at Databricks, your responsibilities include developing compelling messaging and content for the Public Sector, collaborating with sales and marketing teams to create targeted campaigns, managing industry solution launches, and conducting research on customer and market trends. You’ll also be involved in crafting thought leadership pieces and preparing high-profile content for events and customer engagements.

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What qualifications are needed for the Principal Industry Product Marketing Manager position at Databricks?

The ideal candidate for the Principal Industry Product Marketing Manager role at Databricks should have at least 7 years of experience in product marketing within the enterprise software or SaaS field. A strong background in creating marketing and sales materials is essential, along with customer-facing experience in roles like data scientists and executives. A BS in Marketing or Computer Science is required, with an MBA being a plus.

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How does Databricks support professional development for the Principal Industry Product Marketing Manager role?

At Databricks, we are dedicated to promoting continuous learning and professional development for our employees. As a Principal Industry Product Marketing Manager, you will have access to various resources, including training sessions, industry events, and networking opportunities that could greatly enhance your skills and knowledge within public sector marketing.

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What types of content will I create as a Principal Industry Product Marketing Manager at Databricks?

As a Principal Industry Product Marketing Manager at Databricks, you will create a variety of content including digital programs, infographics, eBooks, blogs, and customer-facing materials that effectively communicate our platform's value and solutions tailored for the Public Sector.

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Can remote candidates apply for the Principal Industry Product Marketing Manager position at Databricks?

Yes, while we encourage candidates in the Washington, D.C. area to apply for the Principal Industry Product Marketing Manager position at Databricks, we are also open to remote candidates from other locations. This flexibility allows us to attract top talent regardless of geography.

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Common Interview Questions for Principal Industry Product Marketing Manager, Public Sector
Can you describe a successful product marketing campaign you led?

When discussing a successful campaign, start by outlining the campaign's goals, the target audience, and the metrics used to measure success. Mention innovative strategies you employed, how you worked with cross-functional teams, and reflect on the impact your campaign had on generating leads or increasing sales.

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How do you approach content creation for different audiences?

Explain your research process for understanding each audience segment you target. Discuss how you tailor messaging, tone, and formats to align with the interests and needs of different personas within the public sector, emphasizing the importance of audience-specific strategies.

Join Rise to see the full answer
What do you consider when developing messaging for a new product launch?

Talk about the need to clearly define the product's unique value proposition, customer pain points, and how the product solves those issues. Highlight the importance of collaboration with sales and customer feedback when crafting effective messaging.

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Can you give an example of how you've handled a marketing challenge?

Share a specific challenge you faced in a previous role, the steps you took to address it, and the outcome of your efforts. Emphasize your problem-solving skills and adaptability in dynamic environments.

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How do you measure the success of your marketing initiatives?

Describe the key performance indicators (KPIs) you track to evaluate your marketing efforts' effectiveness and how those metrics evolve over time. Discuss how you analyze data to inform future decisions.

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What role does customer feedback play in your marketing strategy?

Delve into how you gather and incorporate customer feedback into your marketing strategies, emphasizing the importance of understanding customer experiences to refine messaging and improve engagement.

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How do you ensure alignment between marketing and sales teams?

Discuss your strategies for maintaining open dialogue and collaboration between marketing and sales teams, such as regular meetings, shared goals, and collaborative projects to ensure everyone's efforts are well-coordinated.

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What trends do you see impacting public sector marketing?

Bring up current trends such as digital transformation, data analytics, and AI adoption in the public sector. Discuss how these trends influence marketing strategies and the content you create to reach public sector stakeholders.

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Tell me about your experience with digital marketing tools.

Provide specific examples of the digital marketing tools you have used in past roles, how you've leveraged them for campaigns, and any quantifiable results achieved through their use.

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Why do you want to work for Databricks as a Principal Industry Product Marketing Manager?

Reflect on your admiration for Databricks' mission, its leadership in the data and AI space, and how your skills align with the needs of the role. Personalize your answer to show genuine enthusiasm for the company's culture and goals.

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April 3, 2025

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