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Key Account Manager Off Trade

Job Description :

Language Requirements: fluent German and English
 

Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan’s and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard, so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent.

Top Accountabilities

  • Management and ownership of your customer accounts in the Off Trade channel. Run full day-to-day business.
  • Establish and foster relationships at customer level with decision-makers.
  • Plan and conduct annual negotiations
  • Increase sales by identifying distribution opportunities, white spots, optimize promotional plans and activations together with support functions.
  • Comprehensive analysis of the relevant customer and category data. Elaborate and implement tailormade and data driven customer strategy recommendations.
  • Support development of customer specific marketing concepts and track via measures of success.
  • Implement new product launches and campaigns
  • Facilitate category management projects
  • Collaboration with the field organization and important internal partners such as revenue growth management, customer activation, finance, logistics and customer experience teams

About You

  • Completed degree in business administration or comparable training/experience.
  • Experience as key account manager on a national level or in a comparable position.
  • Meaningful experience in the management of major customers in the FMCG area.
  • In-depth knowledge of the structures and processes in Austrian retail.
  • Excellent analytical skills, assertiveness, interpersonal skills, self-starter
  • Entrepreneurial and strategical ownership who enjoys teamwork but also working independently.
  • Proficient in English and German.

Our offer

  • A fantastic company culture that puts employees and their development first
  • A competitive salary with bonus and many benefits
  • A great parental leave policy
  • …and of course, THE best colleagues!


Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. 


We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. 


Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.

Don’t let anything stop you from applying!

Worker Type :

Regular

Primary Location:

Wien

Additional Locations :

Job Posting Start Date :

2025-04-07

Average salary estimate

$60000 / YEARLY (est.)
min
max
$50000K
$70000K

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What You Should Know About Key Account Manager Off Trade, Diageo

As a Key Account Manager Off Trade at Diageo in vibrant Wien, Austria, you will step into a pivotal role where your expertise will drive the success of our esteemed portfolio of brands, including Johnnie Walker, Smirnoff, and Guinness. Your mission? To manage and own customer accounts within the Off Trade channel, ensuring the execution of day-to-day operations that ultimately boost sales and enhance customer relationships. You will get to know decision-makers like the back of your hand, and your strategic negotiation skills will come into play during annual discussions. The role encourages creativity as you identify distribution opportunities and optimize promotional plans. With a keen eye for data, you'll analyze customer and category trends to craft tailored strategies that resonate deeply with our esteemed clientele. In addition, you’ll collaborate with various internal partners, from finance to logistics, showing that teamwork is at the heart of what we do. If you have a degree in business administration, experience in key account management, and proficiency in both German and English, Diageo offers a dynamic culture that promotes growth, inclusivity, and a sense of pride in our work. Not only will you enjoy a competitive salary complemented by bonuses and benefits, but you’ll also become part of a team that values your unique contributions. Embrace the opportunity to make your mark in a celebrated company that thrives on inclusive practices and flexible working arrangements. Let’s celebrate life every day, everywhere, together!

Frequently Asked Questions (FAQs) for Key Account Manager Off Trade Role at Diageo
What are the main responsibilities of a Key Account Manager Off Trade at Diageo?

The Key Account Manager Off Trade at Diageo is responsible for managing customer accounts within the Off Trade channel, conducting negotiations, and formulating strategies to enhance sales. This role includes establishing relationships with decision-makers, analyzing market data, and implementing promotional activities tailored to client needs.

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What qualifications are required for the Key Account Manager Off Trade position at Diageo?

Candidates must hold a degree in business administration or have comparable experience, alongside a proven track record in key account management at a national level. Familiarity with FMCG management and knowledge of Austrian retail structures are essential.

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How does Diageo support employee development for the Key Account Manager Off Trade?

Diageo places a strong emphasis on employee development by fostering a fantastic company culture that champions growth and celebrates diverse backgrounds. With competitive salaries, bonuses, and a commitment to flexibility, they ensure that employees can thrive and excel in their careers.

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What skills are critical for success as a Key Account Manager Off Trade at Diageo?

Success in this role requires excellent analytical skills, assertiveness, and interpersonal abilities. Being a self-starter with both entrepreneurial and strategic thinking is crucial, as is the ability to work both independently and as a part of a collaborative team.

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How does Diageo promote diversity and inclusion in the Key Account Manager Off Trade role?

Diversity is a cornerstone of Diageo’s culture. They celebrate the unique contributions of individuals from various backgrounds and provide reasonable accommodations for those with disabilities to ensure everyone can participate fully in the application process and job functions.

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Common Interview Questions for Key Account Manager Off Trade
Can you describe your experience managing key accounts in the FMCG sector?

When discussing your experience, be specific about the accounts you managed, the strategies you employed, and the measurable outcomes you achieved. Highlight collaboration with internal teams and how your approach directly impacted sales performance.

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How do you approach building relationships with decision-makers in the retail sector?

Explain your relationship-building strategy, emphasizing active listening, understanding customer needs, and being responsive to feedback. Provide examples of successful partnerships you've developed and how they benefited your previous employers.

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What methods do you use to analyze customer and category data?

Talk about the tools and techniques you employ for data analysis. Include how data influences your decision-making process and how you have used insights to refine customer strategies and drive sales.

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Describe a challenge you faced in a key account management role and how you overcame it.

Share a specific example outlining the challenge, the steps you took to address it, and the final result. Focus on your problem-solving skills and any innovative solutions you implemented.

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How do you measure the success of your account management strategies?

Discuss the key performance indicators you track, such as sales growth, market share increase, and customer satisfaction. Explain how you adjust your strategies based on the analytics and feedback you gather.

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What is your experience with promotional planning and execution?

Highlight your role in past promotional activities, detailing the planning process, execution, and results. Share how these promotions impacted sales and customer engagement, showcasing your strategic thinking.

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Can you discuss a successful negotiation you led?

Provide an example of a negotiation where you achieved favorable terms for your company. Focus on the preparation, your negotiation tactics, and how you maintained a positive relationship with the client throughout the process.

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How do you stay updated on industry trends affecting key account management?

Mention specific resources you utilize, including industry publications, networking events, and professional associations. Highlight how staying informed allows you to adapt strategies accordingly and provide value to your accounts.

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What approaches do you take when launching new products within key accounts?

Explain the steps you take from market analysis to communication with clients. Share how you ensure that launches align with market needs and how you measure their success post-launch.

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In your opinion, what qualities make a successful Key Account Manager?

Summarize essential qualities such as strong communication skills, analytical prowess, relationship management, and a proactive mindset. Reflect on how these traits have manifested in your work and led to significant achievements.

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DATE POSTED
April 8, 2025

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