Marketing BI Analyst

As a Marketing BI Analyst at Epicor, your responsibilities include utilizing SQL, Tableau, and Excel to compile data from various sources, enhancing marketing reporting tools, and collaborating with different departments to optimize data workflows. You'll also focus on creating a master data strategy, ensuring data integrity, and driving marketing initiatives for cross-selling and upselling.

For the Marketing BI Analyst position at Epicor, candidates should have at least 3 years of relevant experience, a high school diploma (with a bachelor's degree preferred), and a strong knowledge of Microsoft Excel. Familiarity with SQL and Tableau is also beneficial, along with skills in interpreting data for strategic decision-making.

The Marketing BI Analyst supports marketing success at Epicor by delivering accurate and insightful data analysis, which enables the marketing team to implement effective cross-selling and upselling strategies. This role also ensures data integrity, aiding in the creation of a cohesive marketing approach that directly influences business growth.

A Marketing BI Analyst at Epicor primarily uses tools like SQL, Tableau, and Excel to handle data compilation and analysis. These tools help in generating marketing reports and improving reporting self-service tools, enabling informed decision-making across the marketing team.

At Epicor, a Marketing BI Analyst can expect a collaborative and inclusive work environment that encourages innovation and supports professional growth. We prioritize work-life balance and provide comprehensive health benefits, mentorship opportunities, and continuous learning initiatives to ensure that our employees thrive.

When approaching data analysis, I start by understanding the objectives of the analysis, gathering the required data from various sources, and employing tools like SQL for data extraction. I then clean and organize the data, identify key metrics, and utilize Tableau or Excel to visualize trends, making insights easily understandable for stakeholders.

I once identified inefficiencies in our marketing reporting cycle that delayed insights for the team. By implementing a self-service tool using Tableau, I enabled stakeholders to access real-time data without waiting on reports, ultimately speeding up our decision-making process and allowing quicker responses to market trends.

To ensure data accuracy, I conduct regular audits of data entries and sources, validate data against reliable benchmarks, and implement automated checks using SQL scripts. Furthermore, I foster collaboration with teams to confirm the integrity of the data used in our marketing initiatives.

Managing multiple stakeholders requires clear communication and established timelines. I make it a point to hold regular updates, gather feedback early in the process, and set expectations for deliverables. Being proactive and inclusive helps ensure that all parties are aligned and engaged throughout the project.

I have over three years of experience using SQL for data extraction and manipulation, along with extensive use of Tableau for data visualization. Through various projects, I have developed dashboards that present complex data in user-friendly formats, allowing teams to make informed decisions rapidly.

I prioritize my work by assessing the urgency and importance of tasks, often utilizing project management tools to track deadlines. I make sure to communicate with stakeholders regularly to understand their critical needs, which helps me focus on high-impact tasks first while maintaining flexibility for changing priorities.

I am familiar with various marketing data sets including customer demographic information, sales conversion rates, campaign performance metrics, and data from CRM systems like Salesforce. Understanding these data sets enables me to analyze marketing effectiveness and provide actionable insights.

When faced with tight deadlines, I break projects into smaller, manageable tasks and employ efficient time management strategies. I prioritize communication with my team to ensure everyone is aware of the timeline, and I remain adaptable to meet urgent requirements without compromising the quality of work.

I actively solicit feedback from stakeholders by conducting surveys or informal chats to understand their reporting needs. After gathering input, I incorporate it into the design and functionality of our reporting tools to ensure they not only meet expectations but also enhance usability and data access.

As a Marketing BI Analyst, I am motivated by the impact my insights can have on marketing strategies and overall business success. Knowing that effective analysis directly contributes to growth and innovation energizes me to dig deeper into data and deliver valuable findings to my team.