Marketing Manager – B2B Marketing

As a Marketing Manager at Fidelity, you will design and implement integrated marketing campaigns specifically for the nonprofit sector. Your responsibilities will also involve developing targeted content, analyzing market data, and providing insights to optimize marketing strategies. You will collaborate closely with senior managers and various teams to ensure consistent messaging across all marketing channels.

To qualify for the Marketing Manager role at Fidelity, candidates should have a Bachelor’s degree in Marketing, Communications, or a related field, alongside five years of B2B marketing experience. An understanding of B2C marketing strategies is also essential, especially in contexts that intersect with B2B2C approaches.

The Marketing Manager role at Fidelity is crucial for enhancing engagement with nonprofit organizations. You will develop strategic programs that provide insights and tools to support their employees. By focusing on campaigns that resonate with this niche market, you'll help these organizations better serve their missions and enhance their impact.

Successful Marketing Managers at Fidelity need strong project management skills, exceptional written and verbal communication capabilities, and a creative problem-solving approach. The ability to manage multiple projects while working independently and collaboratively is vital to meeting the demands of the role.

Fidelity has a hybrid working model that combines onsite and offsite work experiences. Most hybrid roles, including the Marketing Manager position, require associates to work onsite every other week while also enjoying the flexibility of working remotely.

In preparing for this question, detail specific campaigns you've developed, highlighting your strategic approach, objectives, and the results achieved. Discuss how you align the campaigns with business goals and how you measure success, using examples of analytics or metrics if possible.

When answering this, share your system for prioritization, such as using project management tools or methods like the Eisenhower Matrix. Provide insights into how you assess urgency versus importance and ensure that high-impact tasks align with marketing goals.

Use the STAR (Situation, Task, Action, Results) method to outline the context of the challenge, what your specific tasks were, the actions you took to resolve it, and the positive results that followed, emphasizing your problem-solving skills.

Discuss the tools and methods you use to gather analytics, how you interpret data, and specific metrics or KPIs that are significant for assessing campaign success. Mention your approach to making data-driven decisions to optimize future campaigns.

Explain your collaboration process with content and design teams. Discuss the importance of defining a clear brand voice and how you create style guides or communication plans to maintain consistency across channels, providing examples from past experience.

Highlight the importance of targeted content, segmentation, and personalization in email marketing. Discuss your approach to crafting compelling subject lines and how you analyze open and click-through rates to tailor strategies for improvement.

Share your insights on how social media can enhance engagement and visibility for nonprofits. Discuss the types of content that work best for these audiences and any successful campaigns you’ve led that leveraged social media.

Mention specific resources such as industry blogs, webinars, or professional networks you follow to stay informed about marketing trends and best practices in the nonprofit sphere. Discuss how you apply this knowledge to your marketing strategies.

Prepare to discuss a specific campaign, detailing the objectives, your role, the execution process, and the results. Highlight how you reached both B2B and B2C audiences effectively and any lessons learned from the experience.

Offer your perspective on challenges such as limited budgets, competition for attention, or creating compelling messaging. Discuss how you would address these challenges creatively and strategically to support nonprofit goals.