Lead, Sales Enablement - job 1 of 2

As the Lead, Sales Enablement at Freshworks, your responsibilities encompass developing and delivering innovative sales training programs, collaborating with various stakeholders, and ensuring that our sales teams have the resources they need to succeed. You will regularly assess training needs within the field, create high-quality sales materials, and work directly with sales leadership to tailor training plans that enhance team performance and coaching capabilities.

To qualify for the Lead, Sales Enablement role at Freshworks, candidates should have 5+ years of combined experience in sales and enablement, particularly in the SaaS or technology sectors. Excellent delivery skills, both in-person and virtually, alongside strong communication and organizational abilities, are essential. A bachelor’s degree in business, marketing, or a related field, along with any additional training certifications, would also be advantageous.

The Lead, Sales Enablement plays a pivotal role in Freshworks by equipping sales teams with the necessary training and resources to thrive. By developing effective enablement programs and crafting compelling sales messaging, you directly influence the team’s ability to execute sales strategies and connect with customers effectively, ultimately driving the company’s success.

At Freshworks, the Lead, Sales Enablement will develop a variety of training programs aimed at enhancing the skills of our sales teams. This includes both in-person and virtual training sessions that cover sales strategies, product knowledge, and best practices tailored to meet the evolving needs of the sales landscape. The focus will be on delivering engaging and informative content that drives performance.

The work environment for the Lead, Sales Enablement at Freshworks is dynamic and collaborative. This hybrid role allows for flexibility with on-site expectations three times a week while fostering a culture of teamwork and innovation. You will be working alongside diverse teams dedicated to creating exceptional customer and employee experiences while aligning with our company values.

When answering this question, focus on your relevant experience in developing training programs and collaborating with sales teams. Highlight specific examples where your initiatives led to measurable improvements. Make sure to tie your experience back to the needs of Freshworks, demonstrating a clear understanding of how you can contribute to their sales enablement goals.

Discuss tools and metrics you use to evaluate training effectiveness, such as feedback surveys, performance metrics, and follow-up assessments. Share specific examples of how you've adapted programs based on this feedback and showcase your commitment to continuous improvement.

Share specific strategies you've found effective in capturing attention and fostering active participation, such as incorporating interactive elements, real-world scenarios, and breakout sessions. Emphasize your ability to adapt your approach based on the audience's needs and feedback to ensure maximum engagement.

Use the STAR method to structure your answer. Detail the Situation, Task, Actions taken, and Results achieved. Focus on a specific challenge related to training or stakeholder buy-in, and illustrate how your proactive approach and problem-solving skills led to a successful resolution.

Talk about resources you use, such as industry publications, webinars, and networking with other professionals in sales enablement. Mention any professional development courses you’ve taken, and explain how you incorporate new learnings into your training strategies at Freshworks.

Highlight your previous roles where you frequently collaborated with marketing, product, and sales teams. Provide examples of successful projects that resulted from these collaborations and emphasize your communication skills and adaptability in working with diverse teams to achieve common goals.

Discuss your approach to assessing the specific needs of various teams through feedback and analysis. Provide examples of how you've customized content and training delivery based on different challenges or product focuses to maximize relevance and effectiveness for each sales team.

Mention specific Sales Enablement tools you’re familiar with, such as CRM software, learning management systems, or engagement platforms. Explain how you've leveraged these tools to streamline processes, track effectiveness, and enhance the overall training experience.

Share a detailed example of a situation in which you identified inefficiencies in a sales process and implemented changes that improved performance. Discuss the approach you took to analyze the process, the strategies you implemented, and the positive outcomes that resulted from those improvements.

Explain how you provide continued resources and support after initial training sessions. Discuss how you create accessible materials, maintain open communication channels, and offer periodic coaching sessions to help sales managers reinforce best practices and continuously develop their skills.