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Online Marketing Intern

About the Team: The Customer Success Management (CSM) team is responsible for the overall business success of our relationship with our existing customers to facilitate the growth and development of Gen. 

About the Role: The Norton Retention Team Internship offers an opportunity for a current college student to gain valuable work experience through high-visibility, value-add projects throughout the CSM organization. Interns participate in Gen sponsored team building activities, internal team meetings with executives, and end their assignment with a showcase of their projects. Assigned projects can include but are not limited to:  

  • Work with cross-functional teams to understand the customer experience  

  • Based on enhanced understanding, develop a strategy for modified digital and offline customer experiences that improve NPS and retention metrics  

  • Work with internal teams to test and optimize the new strategy  

  • Evaluate engagement and effectiveness metrics for existing content (e.g., email, in product communication, website). Propose and test modifications  

Qualifications: 

  • Currently completing a Bachelor’s degree in a relevant area of study 
  • A minimum 3.0 GPA 
  • Strong analytical skills with high attention to detail 
  • Excellent communication and presentation skills 
  • Be a self-starter who drives progress and results while meeting critical deadlines 

  • Ability to multi-task, work independently, and prioritize deliverables 

  • Be a true team player who works closely and cohesively with others 

  • Highly proficient with Microsoft Excel, Word, and PowerPoint  

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds. 

 

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency. 

 

Gen complies with all anti-discrimination laws. 

 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government. 

What You Should Know About Online Marketing Intern, Gen

Are you a current college student looking to jumpstart your career in the dynamic world of online marketing? Join Gen as an Online Marketing Intern in Tempe, Arizona, and be part of our innovative Customer Success Management (CSM) team. This internship is an exciting opportunity to work on high-visibility projects that drive value and support our existing customers' success. As an intern, you’ll dive into tasks that give you firsthand experience in developing and optimizing marketing strategies. Collaborate with cross-functional teams to gain insights into customer experiences and enhance our digital and offline offerings. You’ll have the chance to propose modifications to existing content, test new strategies, and analyze engagement metrics to see what works best. This role is perfect for self-starters passionate about learning and making a significant impact while collaborating with a supportive team. With a focus on personal growth, you’ll participate in team-building activities, engage in internal meetings with executives, and wrap up your internship with a showcase of your contributions. This is not just an internship; it's a stepping stone towards a fruitful career in online marketing. If you have a strong analytical mindset, excellent communication skills, and a knack for teamwork, we want to hear from you!

Frequently Asked Questions (FAQs) for Online Marketing Intern Role at Gen
What are the responsibilities of the Online Marketing Intern at Gen?

As an Online Marketing Intern at Gen, you will work closely with the Customer Success Management (CSM) team. Your responsibilities include collaborating with cross-functional teams to analyze customer experiences, developing strategies for improved digital and offline interactions, testing these strategies for effectiveness, and evaluating existing content engagement metrics. This role involves hands-on projects that directly impact customer retention and satisfaction.

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What qualifications are needed for the Online Marketing Intern position at Gen?

To qualify for the Online Marketing Intern role at Gen, candidates should be currently pursuing a Bachelor’s degree in a relevant field, with a minimum GPA of 3.0. Strong analytical skills, excellent communication abilities, and proficiency in Microsoft Excel, Word, and PowerPoint are essential. We are looking for proactive team players who can prioritize tasks and work independently.

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How can the Online Marketing Intern at Gen contribute to customer retention efforts?

The Online Marketing Intern at Gen will play a pivotal role in enhancing customer retention through various projects. By analyzing the customer journey and developing marketing strategies, interns will directly contribute to improving Net Promoter Scores (NPS) and retention metrics. The role involves evaluating content efficacy and proposing modifications to optimize customer engagement, making a real impact on the company's success.

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What skills can I expect to develop as an Online Marketing Intern at Gen?

During your internship at Gen, you will develop essential skills such as strategic thinking, project management, and data analysis. You'll also enhance your communication and presentation skills by collaborating with various teams and executives. This hands-on experience will help you build a strong foundation for future roles in online marketing.

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What kind of projects can the Online Marketing Intern expect to work on?

The Online Marketing Intern at Gen will work on diverse projects ranging from understanding the customer experience to developing and testing marketing strategies. Interns may engage in creating content modifications, analyzing engagement metrics, and collaborating with teams to implement innovative solutions. Each project is designed to provide valuable insights and real-world experience in online marketing.

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Common Interview Questions for Online Marketing Intern
What interests you about the Online Marketing Intern position at Gen?

When answering this question, highlight your passion for online marketing and how Gen’s focus on customer success aligns with your career goals. Discuss specific interest areas, such as analytics, strategy development, or teamwork, that excite you about the role.

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How would you approach developing a strategy to improve customer engagement?

To answer this question, share a step-by-step approach: start with data analysis to understand current engagement metrics, identify areas of improvement, brainstorm innovative strategies, test your ideas, and evaluate their impact. Emphasize your analytical mindset and collaborative skills.

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Can you give an example of a project where you worked in a team?

Cite a specific project where teamwork played a crucial role. Describe your collaborative process, the responsibilities you took on, and how your contributions led to a successful outcome. This showcases your ability to work as part of a cohesive team.

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What techniques do you use to stay organized while managing multiple projects?

Discuss the tools and methods you rely on for organization, such as to-do lists, project management software, and time-blocking techniques. Highlight your ability to prioritize tasks based on deadlines and importance, which is key for an intern handling multiple projects.

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How do you handle constructive criticism?

Explain your openness to feedback and how you use it as an opportunity for personal and professional growth. Offer examples of how you've incorporated constructive criticism in the past, emphasizing your willingness to learn and improve.

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Describe a time when you had to analyze data to make a decision.

Select a scenario where data analysis was critical to your decision-making. Discuss the data collected, your analytical process, and the decisions made based on your findings. This illustrates your analytical skills relevant to the internship.

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What role does communication play in a marketing intern's responsibilities?

Highlight the importance of clear and effective communication in marketing roles. Discuss how it aids in collaborating with teams, presenting ideas, and connecting with the target audience. Emphasize your communication skills and readiness to engage with others.

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In what ways do you think digital marketing differs from traditional marketing?

Discuss key differences such as the use of analytics, targeted outreach, and engagement metrics in digital marketing compared to traditional methods. Highlight your understanding and interest in both to show your ability to integrate various marketing strategies.

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What software tools are you familiar with that would benefit you in this role?

Mention specific tools such as Excel for data analysis, PowerPoint for presentations, or any marketing software relevant to the position. Discuss how your familiarity with these tools will enhance your efficiency and effectiveness as an Online Marketing Intern.

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Why do you think customer retention is crucial for a business?

Articulate the importance of customer retention in terms of cost-effectiveness, loyalty, and revenue generation. Discuss how understanding and enhancing the customer experience can significantly impact a company's bottom line, reflecting your knowledge of marketing principles.

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EMPLOYMENT TYPE
Internship, on-site
DATE POSTED
April 5, 2025

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