Manager, Special Events & Promotions

Harrah’s Cherokee Casino Resort Position Description

POSITION TITLE:                          Manager, Special Events & Promotions

DEPARTMENT:                              Special Events & Promotions

GRADE/FLSA STATUS:                  L11—Exempt

BADGE TYPE/COLOR:                   Key--Blue

REPORTS TO:                                 Regional VP, Marketing

SUPERVISES:                                  Supervisor, Special Events & Promotions; Special Events & Promotions Assistant 

JOB SUMMARY

Oversees the development, negotiation, and implementation of Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley River Casino & Hotel Special Events & Promotions programs, with a focus on revenue growth and image enhancement. Generate excitement for VIP guests and other segments through the execution of creative and unique special events and promotions. 

JOB ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Responsible for all aspects of each special event and promotion, from conception to completion, including but not limited to themes, defining target audience through analysis of database lists, prize structure, food and beverage, entertainment, décor, and staffing
• Responsible for compiling analytical information for all special events and promotions, pro-forma forecasting, and ensuring that post-event analysis is done in a timely manner 
• Work closely with Direct Marketing, Advertising, and Entertainment to evaluate and execute strategies to maximize ROS, GGR, and special event and promotion attendance 
• Ability to be flexible and adaptable to change, including revising marketing strategies based on monthly performance and customer demand, often with short notice
• Responsible for ensuring special event and promotion graphic design requests are complete and submitted to the Advertising department in a timely manner   
• Responsible for internal and external communication of all special events and promotions 
• Coordinate and facilitate special events and promotions with in-house departments such as Food and Beverage, Entertainment, VIP, Caesars Rewards, Information Technology, Facilities, etc., as well as outside vendors
• Follow all Purchasing guidelines, ensuring all necessary paperwork is complete and processed in a timely manner 
• Responsible for the planning and adherence to annual budgets and yearly Special Events & Promotions calendars 
• Interact with VIPs and guests to build long-term casino relationships
• Exhibit sound decision-making with an emphasis on motivating the team and maintaining high morale
• Responsible for, or actively participates in, the initiation of personnel actions including but not limited to interviews, training, candidate selection, terminations, performance reviews, promotions, transfers, and disciplinary actions 
• Act as a role model and coach while developing employees using consistent, approachable demeanor and clearly articulated expectations
• Provide appropriate recognition and rewards to individuals and groups when consistent superior performance is attained
• Provide input and suggestions, volunteering and being involved in projects, committees, and task forces 
• Proactive with incidents and issues ensuring resolution with employees and guests
• Other duties as required to deliver excellent service to internal and external customers
• Adhere to regulatory, departmental, and company policies in an ethical manner.
• Ensure that all TGC correspondence is complete and submitted in a timely manner
• Endorse the business objectives, ethics, and values of Caesars Entertainment in accordance with the Code of Commitment and Mission, Vision, and Values 

 MINIMUM QUALIFICATIONS:

• BSBA preferred
• Valid N.C driver’s license required, with no more than one (1) DUI conviction or 3 or more moving violations, 3 or more traffic citation convictions in the past 3 years (from date of conviction), or conviction for suspension or conviction for at-fault accident within the last 3 years required
• Two years of experience coordinating special events and promotions required with an emphasis coordinating for groups of 100 or more preferred
• Two years of supervisory experience required
• Must demonstrate the following essential knowledge and skills:
• Proficient in the use of Windows-based office software including but not limited to Microsoft Office, Word, Excel, PowerPoint, and Outlook
  • Excellent customer service, employee relations, and individual and teamwork skills
  • Must be detail-orientated, creative, artistic, motivated, and willing to work long hours
  • Excellent negotiation, organization, and time management skills
  • Excellent oral and written communication skills
  • Neat, professional appearance with excellent personal hygiene
  • Demonstrated self-starter and have the ability to perform multiple tasks in an efficient manner
  • Experience working with complex database software preferred
  • Knowledge of CMS, WinNet, and other applicable gaming systems preferred
  • Ability to effectively manage time and perform multiple tasks simultaneously 
• Knowledge of Harrah's employment policies*
  • Must be able to operate in stressful situations

*Not required at time of hire; may be learned in the probationary period agreed upon at the time of hire

PHYSICAL, MENTAL, AND ENVIRONMENTAL DEMANDS:

• Must be physically mobile with reasonable accommodations
• Must be able to work in small, shared office space
• Must be able to travel overnight required
• Must be able to respond to visual and aural cues
• Must be able to read, write, speak, and understand English
• Must be able to stoop, bend, reach, kneel, twist, grip, and carry items
• Must be able to lift 25 pounds and carry 5 pounds
• Must have the manual dexterity and coordination to operate office equipment, including computers, fax machines, and photocopiers
• Must be able to tolerate areas containing varying noise and temperature levels, illumination, vibrations, and crowds including secondhand smoke
• Must be able to work a flexible schedule including weekends, evenings, and holidays

• This department performs its duties and responsibilities on behalf of both Harrah’s Cherokee Casino & Resort and Harrah’s Cherokee Valley River

This is not necessarily an exhaustive list of all responsibilities, requirements, or working conditions associated with the job.  Harrah’s Cherokee Casino Resort reserves the right to make changes in the above job description whenever necessary.     2.29.24