SEO Lead

As the SEO Lead at Investoo Group, your primary responsibilities include developing and implementing a comprehensive SEO strategy that drives traffic and revenue growth across our two brands. You will lead a team, set clear monthly objectives, and collaborate with content teams to optimize articles, manage on-page and off-page SEO, and oversee link-building initiatives. Furthermore, you'll need to stay abreast of SEO industry trends to refine strategies and provide regular performance reports to inform decision-making.

To be considered for the SEO Lead role at Investoo Group, you should have a minimum of 4 years of experience in SEO, ideally in a fast-paced digital marketing or affiliate environment. You should demonstrate success in driving organic growth and improving search rankings. Proficiency in SEO tools like Google Search Console, SEMrush, and Ahrefs is essential, along with strong skills in both technical SEO and link-building strategies.

At Investoo Group, the work culture thrives on collaboration, innovation, and a great work-hard play-hard ethos. We value each team member's contributions, offering a supportive environment where you'll be recognized for your efforts. You'll have the chance to take ownership of your projects and work alongside passionate professionals who are committed to achieving success together.

Yes! The SEO Lead position at Investoo Group comes with a flexible remote work policy, allowing you to work from the office, at home, or a combination of both. Additionally, you will have access to our vibrant coworking space in central London, fostering a dynamic work environment.

As an SEO Lead at Investoo Group, you can look forward to a competitive salary, generous holiday entitlement, employee health and life insurance, a company bonus scheme, and access to working from home budgets. Enjoy regular team socials and the chance to grow within a company that values your contributions and supports your professional development.

When developing an SEO strategy as an SEO Lead, it's essential to begin with thorough keyword research to identify high-value keywords. Next, I analyze competitors' SEO performance and assess current site metrics using tools like Google Analytics and SEMrush. Based on the gathered data, I create a detailed plan that includes content optimization, on-page and off-page tactics, and link-building initiatives, regularly refining the strategy based on performance insights.

I believe tools like Google Search Console and SEMrush are invaluable for tracking website performance and identifying optimization opportunities. Google Analytics helps me assess user behavior and ROI metrics, while Ahrefs and Screaming Frog aid in competitive analysis and technical SEO audits. Each tool serves a unique purpose, and together they provide a comprehensive view of our SEO landscape.

Measuring success in SEO initiatives involves monitoring key performance indicators (KPIs) such as organic traffic growth, search rankings, conversion rates, and revenue influenced by organic search. Tools like Google Analytics provide the insights needed to track these metrics, and I regularly prepare performance reports to share wins and areas for adjustment with my team.

In link-building, I focus on creating valuable, shareable content that attracts organic backlinks. I also leverage outreach strategies through networking and relationship-building with industry influencers and bloggers. Techniques such as guest blogging, resource page link placements, and utilizing data-driven research to create infographics are vital in enhancing our domain authority and improving search rankings.

In a previous role, I implemented an SEO strategy that improved organic traffic by 50% within six months. I started with a comprehensive audit of existing content, optimized on-page elements for targeted keywords, and revamped internal linking strategies. Additionally, I ran targeted outreach campaigns that helped secure high-quality backlinks. Regularly updating the strategy based on performance led to consistent growth in search rankings.

I stay updated on SEO trends by following reputable industry blogs, attending webinars, and being active in SEO forums. Networking with other SEO professionals also helps exchange insights and strategies. Moreover, I make it a habit to regularly test new tactics and tools, allowing me to adapt quickly to changes in the SEO landscape.

When faced with SEO challenges or setbacks, my approach is to analyze the issue thoroughly. I rely on data to pinpoint what might have caused a drop in performance, whether it's an algorithm update or a technical issue. By researching solutions and implementing changes, I remain proactive in mitigating risks and adjusting strategies accordingly, often fostering discussions with my team to brainstorm ideas for overcoming these hurdles.

Content is the cornerstone of an effective SEO strategy. Quality content that aligns with user intent can significantly enhance search visibility and engagement. I ensure that the content we develop is optimized for targeted keywords, includes key on-page elements like headings and meta descriptions, and provides valuable solutions to our audience, keeping them coming back for more.

My experience with technical SEO encompasses site audits, optimizing site structure, improving page load speed, and implementing schema markup. I've worked on ensuring that websites are mobile-friendly and have a clean XML sitemap. Calibrating these technical aspects has helped enhance site crawlability and overall user experience, which are crucial for maintaining strong search rankings.

As an SEO Lead, I prioritize fostering a collaborative learning environment. I conduct regular training sessions and workshops on effective SEO practices tailored to team members’ skill levels. By sharing resources, providing constructive feedback, and promoting open communication, I enable my team to develop their skills and boost confidence in executing the SEO strategy effectively.