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Marketing Coordinator English Market (Colombia)

Based in Vancouver, Canada, we're a global leader in B2B SaaS key management, serving 40+ industries, from auto dealerships like Ford to hotels like Hilton. Our MS5 SmartBox is the IoT device that keeps keys secure and operations smooth by allowing organizations to remotely manage and hand off physical keys to their employees, guests, and customers. See our Glassdoor reviews.

We are looking for a Marketing Coordinator to join our team at Keycafe as a remote, full-time contractor. In this role, you will be responsible for becoming an expert in one of the verticals we sell into such as hotels or auto dealerships. You will be capable of creating the strategy and executing the different components such as email campaigns, blog posts, paid ads, webinars, podcasts, and any other strategies you want to test. Your goal will be to develop a playbook that will determine what the best marketing channels will be for your given vertical. 

You will collaborate with various teams within the company to create and execute marketing campaigns, manage social media platforms, analyze market trends, and identify growth opportunities.

This position is working with our global marketing efforts and requires fluent English. 

If you are a creative and detail-oriented individual with a passion for marketing, we would love to hear from you!


Responsibilities:

  • Assist in the development and implementation of marketing strategies
  • Write high-quality researched articles in business professional English
  • Write high-quality copy for the Keycafe website in business professional English
  • Develop targeted email marketing campaigns for multiple industries
  • Create and manage content for social media platforms
  • Hire and manage freelancers to produce content
  • Produce webinars and podcasts
  • Conduct market research and identify new trends and opportunities
  • Assist with organizing and coordinating marketing events and campaigns
  • Track and report on marketing campaign performance
  • Collaborate with various teams to ensure the successful execution of marketing initiatives
  • Stay up-to-date with current marketing trends and best practices
  • Bachelor's degree in Marketing, Business, or a related field
  • Fluent in English at a working business level, spoken and written
  • 2+ years of experience in sales enablement or marketing
  • Strong communication and presentation skills
  • Proficiency in CRM and marketing automation tools
  • Experience writing and developing email newsletters and campaigns
  • Knowledge of SEO and web traffic metrics, bonus points for experience using Semrush
  • Working knowledge of Google Analytics
  • Experience using ChatGPT and other AI tools for marketing
  • Competitive Compensation: The salary range for this position is $1,300 USD per month depending on experience and qualifications. Bonus $300 to $800 per month based on meeting KPIs
    Work Equipment: We provide an Apple MacBook for work use, as well as a monitor, keyboard, and mouse
  • Music Streaming: We cover your subscription to Spotify, Apple Music, or another major provider
  • Cell Phone Plan: We cover typical single-person plans
  • Wellness Budget: Enjoy an annual budget for physical or mental wellness expenses, such as a local sports league, gym membership, fitness classes, mental health apps, counselling, etc
  • Career Development Budget: Enjoy an annual budget for career development courses, programs, or activities
  • Paid Time Off: 18 days of PTO annually for holiday or sick days, in addition to all of your local statutory holidays
  • Birthday Off: Celebrate your special day with an extra day off
  • 2-Year Sabbatical: After 2 years at Keycafe, enjoy 2 extra weeks of PTO in your 3rd year
  • 5-Year Sabbatical: After 5 years at Keycafe, enjoy 5 extra weeks of PTO in your 6th year. Recurs every 5 years
  • Maternity / Paternity Leave: 4-week paid parental leave for both mothers and fathers, with flexible usage within the first year of the child's arrival

Note: Eligibility for benefits begins upon successful completion of a 3- or 6-month probationary period.

Keycafe Glassdoor Company Review
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Keycafe DE&I Review
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CEO of Keycafe
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Clayton Brown
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$22800K

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What You Should Know About Marketing Coordinator English Market (Colombia), Keycafe

Join Keycafe as a Marketing Coordinator for the English market based in Colombia! At Keycafe, a global leader in B2B SaaS key management, we aim to keep physical keys secure for a variety of industries like auto dealerships and hotels. In this remote, full-time contractor role, you'll dive deep into creating and executing marketing strategies tailored for specific verticals, collaborating across teams, and experimenting with innovative channels. Whether you're crafting engaging email campaigns, writing insightful blog posts, or producing webinars and podcasts, this position is all about being creative and results-driven. Your target will be to develop a comprehensive marketing playbook, leveraging your 2+ years of experience in sales enablement or marketing. We value fluent English communication and a knack for social media management. Plus, you’ll have access to an exciting array of benefits including competitive compensation, wellness budgets, and unique sabbatical opportunities. If you’re passionate about marketing and ready to make an impact, we'd love to hear from you!

Frequently Asked Questions (FAQs) for Marketing Coordinator English Market (Colombia) Role at Keycafe
What are the main responsibilities of a Marketing Coordinator at Keycafe?

As a Marketing Coordinator at Keycafe, you will develop and implement marketing strategies, create engaging content for various platforms, manage social media accounts, and conduct market research to identify new opportunities. You'll also need to collaborate with different teams to execute campaigns effectively and track performance metrics.

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What qualifications are required for the Marketing Coordinator position at Keycafe?

Keycafe requires candidates for the Marketing Coordinator role to have a Bachelor's degree in Marketing, Business, or a related field. Additionally, a minimum of 2 years of experience in marketing or sales enablement is essential. Strong communication skills and proficiency in CRM and marketing tools are also needed.

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What is the expected compensation for the Marketing Coordinator position at Keycafe?

The salary for the Marketing Coordinator role at Keycafe ranges from $1,300 USD per month, depending on experience and qualifications. There's an additional bonus potential ranging from $300 to $800 per month based on meeting key performance indicators (KPIs), providing a lucrative opportunity for motivated candidates.

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How does Keycafe support employee wellness and career development as a Marketing Coordinator?

At Keycafe, we prioritize your well-being and professional growth. As a Marketing Coordinator, you'll benefit from an annual wellness budget for fitness or mental health expenses, along with a career development budget for courses or programs. We also offer generous paid time off and additional leave options.

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What are the working conditions like for the Marketing Coordinator role at Keycafe?

The Marketing Coordinator role at Keycafe is a remote position, allowing you to work from any location. With flexible work hours and comprehensive benefits, you can maintain a great work-life balance while contributing to our innovative marketing initiatives.

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Common Interview Questions for Marketing Coordinator English Market (Colombia)
What experience do you have in developing marketing strategies?

When answering, highlight specific marketing strategies you've developed in previous roles. Focus on the process you followed, tools you used, and the impact your strategies had on the company's success.

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How do you prioritize tasks when managing multiple marketing campaigns?

It's essential to demonstrate your ability to remain organized and focused under pressure. Discuss using project management tools, setting deadlines, and how you communicate with team members to ensure nothing falls through the cracks.

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Can you provide an example of a successful marketing campaign you've executed?

Select a past campaign and discuss the objectives, your role, the strategies implemented, and measurable outcomes. Be sure to show how your efforts contributed to its success.

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What tools and software do you use for marketing automation?

Mention specific CRM, email marketing, and social media management tools you've used. Be prepared to explain how you've utilized these tools to streamline campaigns and analyze results.

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How do you keep up with current marketing trends?

Showcase your commitment to continuous learning by mentioning resources like industry blogs, webinars, podcasts, or networking events where you stay informed about trends and best practices.

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What methods do you use to analyze a marketing campaign’s performance?

Discuss the types of metrics you analyze, such as engagement rates, conversion rates, and ROI. Emphasize the importance of data-driven decision-making in refining and optimizing future campaigns.

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How do you approach writing high-quality marketing content?

Detail your research process, understanding target audiences, and your editing approach to ensure clarity and quality. Mention any SEO strategies you've implemented to boost content visibility.

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What role does social media play in your marketing strategy?

Explain how you leverage different social media platforms to engage audiences, promote content, and build brand relationships. Include examples of successful social media campaigns in your previous roles.

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How do you leverage data for targeted email campaigns?

Discuss segmenting your audience and personalizing emails based on their behaviors and preferences. Providing examples of how data analysis led to successful campaigns will strengthen your answer.

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Describe your experience with managing freelancers for content creation.

Talk about how you find, vet, and collaborate with freelancers. Highlight your communication methods, expectations, and the impact that effective freelancer management has had on your projects.

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Contract, remote
DATE POSTED
March 23, 2025

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