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Patient Recruitment Manager

🍊Our mission 

All new medicines need to undergo clinical trials to show they’re safe and effective. But today’s clinical trial infrastructure is stuck in the past, and the cost of developing new medicines has skyrocketed as a result. Patients have to wait longer and pay more for new treatments. 

Our mission is to fix this; we use software to help innovative companies run faster, more reliable, and patient-friendly clinical trials. We’re still a young company, but we’ve already had a big impact. Since founding the company in March 2021 we’ve helped run over 100 clinical trials involving tens of thousands of patients, with a customer NPS of 100.

We recently raised a $55m Series B round from Balderton Capital, with support from Creandum, Firstminute, Seedcamp, and Visionaries. 

🍊About the role 

The biggest driver of delays to clinical trials is slow enrolment. We’re looking for an exceptional Patient Recruitment Manager to come up with creative strategies to recruit patients into our clinical trials, launch campaigns, and optimize our enrollment funnel to maximize the pace of clinical trial recruitment. 

The Patient Recruitment Manager will help us figure out the best channels to recruit patients for a wide range of different patient populations, especially utilizing digital marketing channels like paid social (Facebook, Instagram, TikTok) and search ads (Google and Bing), in addition to organic social, SEO, patient support groups, and other promotional channels.

Importantly, someone in this role will identify the optimal enrollment process that results in a high velocity funnel to enroll a patient with as little drop off as possible.  This role will include a strong growth marketing focus on funnel analytics and UX process optimizations to improve our funnel throughput and plan resourcing to alleviate bottlenecks in our enrollment process. Someone in this role will help accelerate our growth and achieve our mission, and have fun while doing it!

This role is important as patient recruitment is our industry’s biggest challenge to keeping up with study timelines and overall study success. The right hire will help us unlock that problem and continue to deliver fastest in class enrollment and clinical trial timelines.

You’ll work closely with the VP of Marketing, that this role reports into, along with our study teams to come up with strong recruitment strategies and execute campaigns in strong collaboration with operations to optimize our enrollment.

🍊About you 

We’d like to hear from you if…

  • You have experience either in recruiting patients for clinical trials, 

  • And/or in a growth marketing role at a B2C startup or scaleup, including experience managing a customer acquisition funnel end to end and running B2C ads on Meta, TikTok, and Google  

  • You have high agency and a bias for action

  • You are passionate and curious about our mission; changing how the healthcare industry operates and how new health treatments are developed 

  • You want to learn what life is like at a high-growth, mission-driven VC funded startup 

You belong here! If your experience and interests match with some of the above, we want you to apply.

🍊What you’ll focus on

  • Focus area 1: Identifying recruitment strategies for clinical trials that focus on an analysis of the inclusion/exclusion criteria to identify a target audience and match the appropriate recruitment channels (paid social ads-Facebook/Instagram/TikTok, paid search ads-google, bing, organic search, organic social, patient support groups, advocacy groups, etc.)

  • Focus area 2: Set up and run end-to-end patient recruitment campaigns especially with a focus on how to set up and run B2C digital ads(Facebook, Instagram, TikTok, Google, Bing, etc.) that focus on targeting and enrolling specific patient populations into clinical trials

  • Focus area 3: Growth marketing focus to map out and optimize the user journey from demand (ad-click) through to final enrollment. Create the quickest and easiest path to enroll in a clinical trial, while optimizing to alleviate bottlenecks to throughput and reduce drop off rates. Manage full funnel analytics throughout a campaign to continuously improve upon campaign 

🍊What we offer (US)

  • Make an impact across all areas of our business and fix one of the world’s most broken industries

  • Competitive salary, plus meaningful stock options

  • Unlimited holidays; everyone is encouraged to take off at least 28 days each year

  • $800 monthly employer contribution towards insurance coverage through our PEO Trinet.

  • $40 monthly wellness allowance with complete flexibility on how to spend this including opting in to wellhub membership, expensing wellness items and more!

  • Access to gym and retail discounts through our benefits platform Happl.

  • Enhanced Parental Leave - 16 weeks full pay for primary care giver, followed by 23 weeks at the UK statutory rate & 6 weeks full pay for secondary care giver

  • Monthly lunch voucher for our remote teams

  • Regular whole company and team events, both in person and virtually!

  • $2,000 Learning and Development allowance each year to put towards courses, certifications and development

  • Regular charity events and fundraising opportunities through our charity partnership with the Forward Trust.

🍊Our hiring process 

  • Initial conversation with Sarah from our Talent team (15 minutes) 

  • Second meeting with Shawn, VP Marketing (15 minutes)

  • Functional interview with our Marketing team (45 minutes)

  • Culture and values interview with one of our Co-founders (30 minutes)

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Average salary estimate

$75000 / YEARLY (est.)
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$60000K
$90000K

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What You Should Know About Patient Recruitment Manager, Lindus Health

At our innovative company on a mission to revolutionize clinical trials, we're excited to find a passionate Patient Recruitment Manager to join our team! Unlike traditional methods that slow down the progress of bringing new medicines to market, we leverage cutting-edge software to create a faster, more reliable, and patient-friendly experience. With over 100 successful clinical trials since our inception in March 2021, we've made a significant impact and boast a customer NPS of 100. As our Patient Recruitment Manager, your creativity and expertise in recruiting patients will be pivotal in overcoming enrollment hurdles. You'll design and launch engaging campaigns while optimizing our enrollment funnel to ensure we reach a diverse range of patient populations. Utilizing digital marketing strategies across platforms like Facebook, Instagram, TikTok, and search engines, you will identify the best channels for recruitment while focusing on user experience to minimize drop-offs. In this role, you’ll collaborate closely with the VP of Marketing and our study teams, strategizing and executing impactful recruitment plans that expedite the enrollment process. Your insights will help us establish the optimal patient recruitment process and ultimately fulfill our mission of making new treatments accessible to all. Join us in redefining how healthcare operates while enjoying the dynamic environment of a mission-driven startup!

Frequently Asked Questions (FAQs) for Patient Recruitment Manager Role at Lindus Health
What are the responsibilities of a Patient Recruitment Manager at our company?

As a Patient Recruitment Manager, you'll develop creative strategies to recruit patients for clinical trials, launch and optimize campaigns, and maximize enrollment rates. This role necessitates a deep understanding of various digital marketing channels to effectively reach diverse patient populations.

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What skills are required for the Patient Recruitment Manager position?

Candidates should have experience in recruiting patients for clinical trials or a growth marketing role in a B2C startup. Familiarity with managing customer acquisition funnels and running B2C ads on platforms like Facebook, TikTok, and Google is essential. A strong analytical mindset and an ability to innovate in recruitment strategies are also important.

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What does the enrollment process look like for a Patient Recruitment Manager?

The enrollment process involves identifying target audiences, analyzing inclusion/exclusion criteria, and selecting optimal recruitment channels. The objective is to create a smooth user journey that encourages patient enrollment while minimizing drop-off rates through strategic funnel analytics.

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How does this role contribute to our mission in clinical trials?

The Patient Recruitment Manager plays a crucial role in overcoming the significant challenge of slow clinical trial enrollment. By implementing effective recruitment strategies and optimizing the enrollment funnel, you directly contribute to the acceleration of bringing new medicines to patients, thereby fulfilling our mission to improve healthcare.

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What kind of experience is valued for a Patient Recruitment Manager?

A successful Patient Recruitment Manager should have experience either in patient recruitment for clinical trials or in growth marketing within a B2C context. Practical experience with digital advertising and a proactive, hands-on approach to problem-solving will stand out. Passion for reshaping the healthcare industry is a must!

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Common Interview Questions for Patient Recruitment Manager
Can you describe your experience with patient recruitment for clinical trials?

When answering this question, focus on specific campaigns you have managed. Highlight successful strategies, the channels used, and how you measured success. Discuss any innovative approaches you took to overcome challenges in enrollment.

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How do you optimize a patient recruitment funnel?

Discuss your methodology for analyzing user data at every stage of the funnel. Explain how you identify drop-off points and the actionable steps you implement to alleviate these bottlenecks, showing your analytical and strategic thinking.

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What digital marketing strategies have you found effective in reaching diverse patient populations?

Share specific examples of campaigns across different platforms, detailing targeting strategies and audience engagement techniques. Emphasize your adaptability and how these strategies aligned with patient demographics and clinical trial needs.

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How do you measure the success of patient recruitment campaigns?

Detail the KPIs you track, such as enrollment rates, engagement metrics, and conversion rates. Discuss how you analyze these metrics to inform future campaigns and improve overall recruitment efforts.

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What challenges have you faced in patient recruitment, and how did you overcome them?

Choose a specific challenge related to enrollment and describe the context, your strategy for addressing it, and the outcome. Highlight your problem-solving skills and determination to adapt strategies as needed.

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How do you ensure ethical considerations are addressed in patient recruitment?

Discuss the importance of informed consent and ethical transparency in recruitment efforts, as well as how you ensure compliance with regulatory standards while recruiting patients for clinical trials.

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What resources do you find most helpful for staying updated on industry trends?

Mention industry publications, online forums, and conferences you attend. Show your commitment to continuous learning and how you apply insights from these resources to enhance your recruitment practices.

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Describe your experience with analytics tools in patient recruitment.

Talk about the analytics tools you are proficient in, such as Google Analytics or CRM software. Explain how you use these tools to gain insights into campaign performance and patient behavior, ultimately driving strategy.

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How would you approach a stalled patient recruitment campaign?

Outline your strategic approach to diagnosing the issues causing stagnation, such as reviewing targeting and messaging. Detail how you would pivot or refine strategies using data to re-energize the campaign.

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What attracts you to our mission and this role?

Articulate your connection to the company’s mission of transforming clinical trials. Share how your passion for improving healthcare aligns with the responsibilities of the Patient Recruitment Manager role, and what excites you about contributing to this change.

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Clinical trials are in crisis. The industry hasn't changed in 30 years, and the cost of bringing new medicines to market is skyrocketing as a result. Lindus Health’s mission is to fix this.

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Full-time, remote
DATE POSTED
April 2, 2025

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