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Programmatic Manager - job 2 of 4

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCUniversal’s Advertising Platforms & Operations team is responsible for the product development, project management, and day-to-day operations of NBCUniversal’s full advertising technology suite. The division services both internal and external customers in support of NBCUniversal’s $8B annual advertising business.

The Programmatic Ad Operations team within Business Operations & Services is a close-knit, fast-paced team tasked with executing all programmatic guaranteed and private marketplace deals domestically and globally. We are currently seeking a Programmatic Manager to support our indirect demand sales team.

The ideal candidate is a highly collaborative person who is passionate about media and advertising innovation, cares about customers, and understands the value of good user experiences.   

Responsibilities:

Reporting to the Senior Manager, Programmatic Sales Operations, the person in this role will be responsible for:

  • Day-to-day team management including on-boarding and development of direct reports
  • Communicate technical issues, particular issues with deal escalations, in a manner that is easy for a non-technical audience to understand
  • Provide training (troubleshooting programmatic deal delivery issues, creative spec, nuances across ad servers, DSPs, tag vendors, etc) to Sales and Sales Operations as needed
  • Develop strategic relationships with our business partners and vendors
  • This role is managing the Indirect Demand Business and will oversee the Indirect Demand Campaign Manager.
  • Establish and improve workflow, processes, and establish goals for measuring and improving product output (quality, conformity, scalability, and sustainability)
  • Contribute to Leadership meetings and strategic planning for Sales Operations organization

Qualifications

Required Qualifications/Skills:

  • 3+ years Digital Ad Operations experience
  • 1+ years work in Programmatic field and understanding of Programmatic landscape
  • Understanding of Indirect Demand ecosystem
  • Bachelor’s degree or equivalent experience required
  • Familiarity with work management and documentation tools, preferably Jira and Confluence
  • Proven ability to understand and communicate using technical language

Preferred Qualifications:

  • Knowledge of FreeWheel and Magnite SSP
  • Prior experience working directly with DSP and/or SSP partners 
  • Fluency in Microsoft Excel
  • Documentation enthusiast
  • Excellent communication skills and attention to detail
  • Experience working for a large-scale media company, specifically within / supporting Advertising Sales

Eligibility Requirements: 

  • Must have unrestricted work authorization to work in the United States. 
  • Desire to work in the entertainment media industry which requires availability during weekends if we are supporting a live event. 
  • Must be 18 years or older. 

Additional Information: 

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. 

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.  

Salary range: $95,000 - $130,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

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What You Should Know About Programmatic Manager, NBCUniversal

If you're looking to make your mark in the exciting world of digital advertising, the role of Programmatic Manager at NBCUniversal could be your next big adventure! Based at our dynamic Chicago office, this position thrives at the intersection of media and technology, supporting our indirect demand sales team in maximizing advertising opportunities. The Programmatic Manager will be pivotal in managing day-to-day operations including onboarding and development of team members, troubleshooting programmatic deal delivery issues, and providing insightful training to our sales organization. You'll get to foster strong relationships with our business partners and vendors while also applying your insights to streamline workflows and elevate our product output. With a diverse array of responsibilities, you'll contribute in strategic meetings, setting the direction for our Sales Operations team. We’re on the lookout for someone who has at least 3 years of Digital Ad Operations experience and is an enthusiastic team player, eager to engage with the ever-evolving world of programmatic advertising. Your expertise will ensure that our innovative campaigns resonate with audiences and meet the high standards we uphold at NBCUniversal. Join us in creating and delivering world-class content that entertains and informs, all while making a positive impact in the media landscape!

Frequently Asked Questions (FAQs) for Programmatic Manager Role at NBCUniversal
What are the main responsibilities of a Programmatic Manager at NBCUniversal?

As a Programmatic Manager at NBCUniversal, your main responsibilities include overseeing day-to-day operations of programmatic advertising activities, managing the onboarding and development of team members, troubleshooting and resolving technical issues, and providing essential training to sales teams. Additionally, you'll build strategic relationships with external partners while contributing to workflow improvements and strategic planning for our advertising operations.

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What qualifications are required for the Programmatic Manager position at NBCUniversal?

To be considered for the Programmatic Manager role at NBCUniversal, candidates should possess a Bachelor’s degree or equivalent experience, along with at least 3 years of experience in Digital Ad Operations and at least 1 year in the programmatic field. Familiarity with Jira, Confluence, and a solid understanding of the indirect demand ecosystem are also essential. Previous experience with DSP and/or SSP partners and excellent communication skills are highly regarded.

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Does the Programmatic Manager role at NBCUniversal require knowledge of any specific tools?

Yes, candidates for the Programmatic Manager position at NBCUniversal should be familiar with work management and documentation tools such as Jira and Confluence. Additionally, knowledge of FreeWheel and Magnite SSP, as well as fluency in Microsoft Excel, will be advantageous for successfully fulfilling the duties of this role in our advertising operations team.

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What is the salary range for a Programmatic Manager at NBCUniversal?

The salary range for the Programmatic Manager position at NBCUniversal is competitive, ranging from $95,000 to $130,000 annually, and the role is eligible for bonuses. This reflects the significant impact the Programmatic Manager will have on our $8 billion annual advertising business while ensuring we attract talented individuals to our team.

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What company culture can a Programmatic Manager expect at NBCUniversal?

At NBCUniversal, we pride ourselves on fostering a diverse, equitable, and inclusive workplace culture. As a Programmatic Manager, you'll be part of a collaborative environment where everyone's voice is valued. Our commitment to diversity and inclusion extends to our operations, encouraging innovative thinking and collaboration to create world-class content that resonates with audiences globally.

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Common Interview Questions for Programmatic Manager
What experience do you have with programmatic advertising?

When answering this question, focus on specific projects or roles where you managed or contributed to programmatic advertising efforts. Highlight your understanding of the programmatic landscape and any tools you've used, like demand-side platforms (DSPs) or supply-side platforms (SSPs).

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How do you handle technical issues that arise in programmatic deal delivery?

Employ the STAR (Situation, Task, Action, Result) method to structure your answer. Provide an example of a technical issue you encountered, how you addressed it, and the outcome. This shows your problem-solving skills and technical expertise.

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Describe your process for onboarding team members in a digital ad operations environment.

Explain your approach to onboarding, emphasizing mentorship, training plans, and resource availability. Detail how you ensure new team members understand the programmatic processes and tools to be successful early on.

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How do you develop and maintain relationships with external partners?

Discuss your strategies for effective communication and trust-building. Highlight how you prioritize regular check-ins, feedback loops, and leveraging mutual goals to strengthen partnerships.

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What strategies do you use to measure and improve product output?

Mention specific KPIs or metrics you track to evaluate product performance. Discuss methods you've implemented for continuous improvement, such as data analysis and soliciting team feedback, which can enhance quality and efficiency.

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What makes you passionate about working in programmatic advertising?

Share your enthusiasm for the industry, focusing on aspects like innovation, technology, and the opportunity to connect brands with the right audiences. Discuss personal experiences that have fueled your passion.

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How do you stay updated on trends in digital advertising?

Illustrate your commitment to ongoing learning through resources you follow, such as industry publications, webinars, and networking events. Mention any relevant communities you participate in to exchange knowledge.

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Can you provide an example of a successful programmatic campaign you managed?

Use the STAR method to describe the campaign's objectives, your specific role, the strategies employed, and the results achieved. Highlight metrics such as engagement rates, ROI, or audience growth.

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How do you approach troubleshooting in programmatic operations?

Discuss your systematic approach to identifying issues, ruling out potential causes, and collaborating with teammates to resolve problems quickly. Emphasize your critical thinking abilities and perseverance.

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Why do you want to work for NBCUniversal as a Programmatic Manager?

Link your career goals to NBCUniversal's mission and values. Express your admiration for their innovative approach in the media industry and how you hope to contribute to their advertising success while growing in your role.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
April 10, 2025

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