Vice President & General Manager

As Vice President & General Manager at Nexstar Broadcasting Group's WBTW, your main responsibilities include overseeing all operations for the station, managing strategic vision and execution, driving revenue growth, and leading both the news and sales teams. You will serve as a community advocate, fostering relationships with local leaders and clients while ensuring our content resonates with the audience. Additionally, you’ll navigate digital assets and platforms to enhance our outreach and engagement.

Ideal candidates for the Vice President & General Manager position at WBTW should have at least three years of leadership experience in a broadcast television station, particularly with digital service components. A solid track record in audience growth, revenue achievement, and strong financial understanding is crucial. Candidates should also possess exemplary strategic vision, an ability to manage large teams, and a commitment to community engagement.

The Vice President & General Manager at Nexstar Broadcasting Group has a critical role in local broadcasting by ensuring high-quality content production that reflects community interests and needs. This position is responsible for building community relationships, advocating for local issues, and leveraging Nexstar’s resources to enhance the station's offerings. By fostering engagement and collaboration among the staff, the GM drives team success in delivering impactful news and entertainment.

The work environment for the Vice President & General Manager at WBTW is collaborative and dynamic, set in the welcoming atmosphere of Myrtle Beach. You’ll be at the helm of a leading station known for its accomplished news product and surrounded by a motivated team and supportive community. The vibrant coastal lifestyle complements work life, with opportunities to engage in the local culture while driving strategic initiatives at the station.

Nexstar Broadcasting Group values leadership development and offers clear pathways for career advancement. As Vice President & General Manager, you will have access to diverse resources and networking opportunities to enhance your skills. The organization's commitment to community engagement and strong performance provides a platform for you to demonstrate your capabilities, position yourself for additional leadership roles, and drive the success of not just WBTW, but other stations affiliated with Nexstar.

When answering this question, reflect on how you foster collaboration, promote transparency, and encourage team engagement. Highlight experiences where your leadership has contributed to team success and local community engagement, demonstrating your ability to motivate others while achieving operational goals.

Focus on discussing strategies that involve not just increasing sales, but also enhancing content offerings and community partnerships. Share examples of revenue initiatives you have successfully implemented in the past that led to proven results, emphasizing the importance of understanding market dynamics and local needs.

Mention any specific roles where you have overseen digital strategy and content. Describe how you leveraged social media and online platforms to increase viewership or engagement, emphasizing your adaptability to the evolving media landscape and the importance of integrating digital with traditional broadcasting.

Discuss how you communicate the station's vision and goals clearly while creating an inclusive culture. Use examples of how you’ve implemented team-building initiatives or recognition programs that encouraged collaboration and high performance, demonstrating your commitment to fostering an engaging and productive work environment.

Talk about the importance of being an active part of the community and building relationships with local organizations and leaders. Offer examples of successful community outreach programs you may have led previously that resonated with your local audience, highlighting your belief in responsive and responsible broadcasting.

Discuss metrics that go beyond ratings, such as community engagement levels, audience feedback, and impact on local issues. Share how you’ve analyzed performance data in previous roles to formulate effective strategies and deliver content that is both meaningful and market-relevant.

Be prepared to discuss industry challenges such as competition from digital media, changing viewer habits, or economic factors affecting advertising. Share your proactive approach to addressing these challenges, possibly through innovative programming and marketing strategies while highlighting any past experiences of navigating similar issues.

Provide a specific story or project where your leadership led to successful news coverage. Discuss how you gathered insights, mobilized the team, and executed the initiative, focusing on metrics that demonstrated its success and how it served community interests.

Mention reliable sources, organizations, or publications that you follow to remain informed about industry trends. Highlight any professional development activities you engage in, such as attending conferences or participating in workshops, that keep you attuned to the evolving broadcasting landscape.

Express your enthusiasm about the unique opportunities offered by the Myrtle Beach market, including its community, lifestyle, and growth potential. Share specific reasons that tie your career goals with the station's commitment to excellence in local broadcasting, emphasizing your readiness to contribute positively.