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Marketing Senior Specialist - Federal

Company Description

We are Olsson, a team-based, purpose-driven engineering and design firm. Our solutions improve communities and our people make it possible.

Our most meaningful asset is our people, and we are dedicated to providing an environment where they can continue to learn, grow, and thrive. Our entrepreneurial spirit is what has allowed us — and will continue to allow us — to grow. The result? Inspired people, amazing designs, and projects with purpose.

Job Description

As a Federal Marketing Senior Specialist, you will work closely with technical staff to develop a strategy and coordinate the production of federal project marketing materials. You will facilitate the go/no go decision process, prepare proposal and interview materials, and lead project specific strategy and kick-off meetings for our federal program, and develop and manage our pursuit and proposal process for improvement. You will also plan, produce, and coordinate a range of other marketing support activities which could include market research, identifying leads, reviewing technical writing, assisting with conferences and client events, and maintaining the marketing database. You also must be able to work well under pressure, manage multiple tasks simultaneously, and meet strict deadlines.

Primary Duties and Responsibilities:

  • Consults firm-wide on initiatives in a distinct area of expertise within the marketing service area.
  • As part of client and project pursuit teams, utilizes a specialized depth of marketing expertise to collaboratively develop winning approaches and proactively recognize opportunities for strategic growth.
  • Stays abreast of changes in the marketing environment and coordinates market research projects.
  • Interprets best practices, internal, and external information to create effective solutions.
  • Leads the development and implementation of new, firm-wide marketing programs to support the growth of the firm, ensuring programs and projects meet marketing objectives.
  • Works collaboratively to drive and execute a robust marketing strategy that aligns with the firm’s strategic goals.
  • Monitors effectiveness of marketing strategy, programs, and/or activities and develops plans to measure success and improve effectiveness.
  • Collaborates with technical leaders on client and project pursuit strategies and goals that drive to firmwide targets.
  • Develops data analytics approaches to monitor and improve the performance of the firm’s marketing activities.
  • Brings in advanced and specialized expertise to create and communicate firmwide strategic goals and enhance marketing activities.

Qualifications

You are passionate about:

  • Working collaboratively with others
  • Having ownership in the work you do
  • Using your talents to positively affect communities
  • Growing professionally within a group of talented and supportive marketing professionals.

You bring to the team:

  • Strong Communication Skills
  • Ability to contribute and work well on a team
  • A minimum of eight years of related A/E industry experience.
  • A Bachelor’s degree in Marketing, Communications, Business, Writing/Journalism, or a related major.
  • Proficiency in Microsoft Office Suite products and Adobe InDesign.
  • Previous experience with Deltek VantagePoint preferred, but not required
  • SF330 experience preferred
  • Experience with GovWin, SAM.gov, and FPDS
  • Experience with Contractor Performance Assessment Reporting System (CPARS) and Past Performance Questionnaires (PPQs) helpful
  • Experience with Procurement Integrated Enterprise Environment (PIEE) system and ProjNet helpful
  • Strong communication skills.
  • The ability to contribute and work well on a team.
  • Strong time management skills and the ability to manage multiple high-priority tasks with strict deadlines.
  • Self-motivation and the ability to work independently.
  • Excellent interpersonal, problem-solving, and decision-making skills.
  • Has specialized depth and/or breadth of expertise in an area of marketing and leads the firm in this service.
  • The ability to collaborate with multidisciplinary teams locally and in other offices within the Olsson footprint.
  • The ability to develop and foster effective professional relationships both internally and externally.
  • Has a proven track record in meeting and exceeding client expectations through excellent project management and technical expertise.
  •  Has excellent client management, client service orientation, technical writing/editing, creativity, presentation skills, and a keen sense of design style.

Additional Information

Olsson is a nationally recognized, employee-owned firm specializing in planning and design, engineering, field services, environmental, and technology. Founded in 1956 on the very mindset that drives us today, we’re here to improve communities by making them more sustainable, better connected, and more efficient. Simply put, we work to leave the world better than we found it.

As an Olsson employee, you’ll receive our traditional benefits package (health care, vision, dental, paid time off, etc.), plus you’ll:

  • Become an owner in the company after your first year through our Employee Stock Ownership Plan (ESOP)
  • Engage in work that has a positive impact in communities
  • Receive an excellent 401(k) match
  • Participate in a wellness program promoting balanced lifestyles
  • Benefit from a bonus system that rewards performance
  •  Have the possibility for flexible work arrangements

Olsson is an EEO employer. We encourage qualified minority, female, veteran and disabled candidates to apply and be considered for open positions. We do not discriminate against any applicant for employment, or any employee because of race, color, religion, national origin, age, sex, sexual orientation, gender identity, gender, disability, age, or military status.

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Average salary estimate

$80000 / YEARLY (est.)
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$70000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Senior Specialist - Federal, Olsson

Join Olsson as a Marketing Senior Specialist - Federal and become part of a dynamic and purpose-driven team that transforms communities through innovative engineering and design. In this exciting role, you'll collaborate closely with our technical teams to craft compelling marketing strategies and materials for federal projects. Your day-to-day will involve facilitating critical go/no-go decisions, preparing persuasive proposal documents, and leading strategy sessions that set the tone for our client pursuits. With your expertise, you will not only manage the proposal process but will also engage in vital marketing support activities such as conducting market research, assisting with client events, and maintaining our marketing database. We're looking for someone who thrives in a fast-paced environment, can juggle multiple priorities without breaking a sweat, and meets tight deadlines with flair. You'll bring strong communication skills to the table, along with a minimum of eight years of experience in the A/E industry and a relevant bachelor’s degree. Familiarity with tools like Microsoft Office, Adobe InDesign, and various federal procurement platforms will be beneficial. Embrace the opportunity to be an owner of the company through our Employee Stock Ownership Plan (ESOP) after your first year, and enjoy comprehensive benefits while contributing to meaningful projects that impact lives. At Olsson, you're not just an employee; you're an integral part of a community-focused team that believes in building a better tomorrow together.

Frequently Asked Questions (FAQs) for Marketing Senior Specialist - Federal Role at Olsson
What are the responsibilities of a Marketing Senior Specialist - Federal at Olsson?

As a Marketing Senior Specialist - Federal at Olsson, you'll take lead in developing and coordinating marketing strategies for federal projects. Your responsibilities will include preparing proposal materials, facilitating go/no-go decisions, leading strategy meetings, and handling various marketing support activities like market research and maintaining our marketing database.

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What qualifications are required for the Marketing Senior Specialist - Federal position at Olsson?

To become a Marketing Senior Specialist - Federal at Olsson, candidates should possess a Bachelor’s degree in Marketing, Communications, Business, or a related field, along with at least eight years of relevant A/E industry experience. Strong communication skills, proficiency in marketing tools, and a demonstrated ability to manage multiple tasks under pressure are crucial.

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What tools and software are used by Marketing Senior Specialists at Olsson?

Olsson's Marketing Senior Specialists utilize various tools and software including Microsoft Office Suite, Adobe InDesign, and may leverage platforms like Deltek VantagePoint, GovWin, SAM.gov, and CPARS for efficient project management and marketing efforts in the federal space.

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What career growth opportunities exist for Marketing Senior Specialists at Olsson?

At Olsson, Marketing Senior Specialists have numerous avenues for professional growth, including ownership opportunities through the Employee Stock Ownership Plan (ESOP) and the chance to work on diverse projects that significantly impact communities. Continuous learning and collaboration with talented professionals are also part of your career journey.

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What is the company culture like at Olsson for a Marketing Senior Specialist?

Olsson fosters a collaborative and support-oriented company culture, where teamwork and communication are highly valued. As a Marketing Senior Specialist, you'll be part of a friendly, inclusive environment that encourages ownership in your work and the pursuit of professional growth while making a positive impact in the community.

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Common Interview Questions for Marketing Senior Specialist - Federal
Can you describe your experience with federal marketing initiatives?

When answering this question, emphasize specific federal projects you've worked on, detailing how you approached marketing strategies, produced materials, and facilitated client interactions. Highlight your understanding of the unique aspects of federal procurement and successful outcomes from your initiatives.

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What strategies do you employ to prioritize multiple marketing tasks?

Discuss your approach to time management, perhaps mentioning tools or prioritization techniques you use. Showcase how you assess deadlines, the impact of each task, and your communication with team members to ensure that high-priority tasks like proposal submissions receive appropriate focus.

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How do you stay updated on changes in the marketing environment?

Share your methods for staying informed, which might include industry publications, attending webinars or conferences, and engaging in professional networks. Explain how you incorporate new knowledge into your marketing strategies to benefit the firm and its clients.

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What role does collaboration play in your marketing strategy development?

Highlight your teamwork experience by discussing ways you have collaborated with technical teams, project managers, or other stakeholders to create effective marketing solutions. Illustrate your belief in collective input and how it leads to more robust, creative campaigns.

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Can you provide an example of a successful marketing proposal you led?

Be prepared to walk the interviewer through a specific proposal that resulted in a win. Discuss the strategies you implemented, any obstacles you faced, and how your contributions were pivotal in meeting client expectations.

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What are some challenges you've faced in the A/E industry marketing, and how did you overcome them?

Talk about industry-specific challenges such as competitive bidding or regulatory changes. Discuss the solutions you implemented, emphasizing your problem-solving skills and adaptability in finding effective strategies in a dynamic environment.

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How do you measure the success of your marketing initiatives?

Discuss the metrics and KPIs you find most relevant, such as proposal win rates, client engagement, or brand visibility. Share how you analyze these metrics and how the insights gained influence your future marketing strategies.

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How do you approach market research when responding to federal opportunities?

Explain your thorough research methods, including data collection, analysis of competitors, and understanding client needs. Describe how this research informs your marketing strategies and enhances the effectiveness of proposals.

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What tools do you find most effective in managing proposal processes?

Mention specific tools you have experience with, such as Deltek VantagePoint or others used for proposal management. Highlight how these tools help streamline processes, improve collaboration, and ensure that all requirements are met efficiently.

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What motivates you to work in marketing within the engineering and design industry?

Share your passion for the blend of creativity and technical expertise that marketing in this industry offers. Talk about how contributing to community-improving projects makes your work fulfilling and how it aligns with your personal and professional goals.

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DATE POSTED
March 20, 2025

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