Manager - Brand

About the company

Why We Built Lyric: Supply chains are more critical and complex than ever. Every day, large enterprises navigate trillions of possible decisions, requiring powerful algorithms—AI—to optimize their supply chain operations. Yet, most organizations struggle to leverage supply chain AI at scale. Traditional solutions present two flawed choices:

1. Buying off-the-shelf point solutions, which are rigid and limited in scope.

2. Building AI capabilities in-house, which demands immense investment and expertise.

That is—until now. (Cue dramatic music.)

Enter Lyric: Lyric is an enterprise AI platform built specifically for supply chains, offering the best of both worlds when companies weigh the decision to buy or build:

• Out-of-the-box AI solutions for optimizing networks, allocating inventory, scheduling routes, planning fulfillment capacity, promising orders, propagating demand, building predictions, analyzing scenarios, and more. (Buy)

• A platform-first approach that empowers both business and technical users with end-to-end composability—leveraging no-code tools, their own code, or even forking our code to build and refine decision intelligence. (Build)

With Lyric, enterprises no longer have to choose between flexibility and speed—they get both.

The Mission: We’re building a new era in supply chain with the team best equipped to lead it. With over 20 years at the intersection of supply chain and algorithms, we developed a deep conviction that global supply chains needed something like Lyric. Since our inception in December 2021, that conviction has been validated time and time again.

Today, a growing number of Fortune 500 companies—including Smurfit WestRock, Estée Lauder, Coca-Cola, Nike, and more—are innovating on their own terms with Lyric. After an incredible 2024, we expect 2025 to be an even bigger rocket ship, and we can’t wait to see what our customers—both current and future—are empowered to build with us next.

Role Overview: We are seeking a dynamic and experienced Creative Lead to spearhead our branding efforts and elevate Lyric’s visual identity. This role is ideal for someone passionate about design, storytelling, and exploring new creative mediums. The ideal candidate will have a proven track record of driving branding initiatives for enterprise platforms and experience in creating impactful video content and experimenting with diverse content formats.

Key Responsibilities:

• Develop and execute a cohesive creative vision for Lyric’s brand across multiple channels.

• Lead the creation of visually engaging and emotionally resonant content, including video, digital assets, and campaign materials.

• Collaborate with product, marketing, and content teams to align creative strategies with business objectives.

• Manage a team of designers and creative professionals, fostering a collaborative and innovative environment.

• Experiment with new content formats, storytelling techniques, and design trends to push creative boundaries.

• Oversee the development of marketing collateral, website visuals, social media assets, and video content that enhances Lyric's brand identity.

• Ensure consistent brand positioning and visual storytelling across all touch points.

Qualifications:

• 7-12 years of experience driving creative direction and branding for enterprise platforms or B2B technology products.

• Strong background in video content creation with a deep understanding of storytelling, scripting, and editing.

• Experience experimenting with new content mediums, design techniques, and emerging marketing trends.

• Expertise in design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.).

• Proven experience leading design teams and collaborating with cross-functional stakeholders.

• Strong portfolio showcasing impactful creative work across various mediums.

• Excellent communication and leadership skills with the ability to inspire and guide teams.

Preferred Skills:

• Experience working in fast-paced, growth-oriented environments.

• Knowledge of UX/UI design principles.

• Familiarity with enterprise SaaS or technology product branding is a plus.

Why Join Lyric?

• Opportunity to shape the visual identity of a growing enterprise platform.

• Collaborative and forward-thinking work environment.

• Flexibility to explore creative ideas and innovative marketing strategies.