UK Social Media Marketing Writer (Freelance, Contract)

As a UK Social Media Marketing Writer at Omniscient Digital, you will be tasked with writing high-quality, long-form content that aligns with our B2B and SaaS client needs. Your primary responsibilities include conducting thorough research, following internal briefs to craft structured articles, ensuring SEO best practices are met, and collaborating closely with editors for content refinement. You'll also be expected to meet deadlines while communicating proactively about your progress.

To be considered for the UK Social Media Marketing Writer position at Omniscient Digital, candidates should have a strong command of British English, ideally with 2–3 years of relevant writing experience in marketing or B2B contexts. Familiarity with UK social media trends, SEO principles, and the ability to simplify complex topics into engaging, actionable content are also essential. A degree in journalism, marketing, or a related field is preferred but not mandatory.

At Omniscient Digital, we pride ourselves on being a fully remote company that empowers our freelance writers. We aim to create an environment that enables you to produce outstanding work and enhance your skills in SEO, editorial processes, and project management. Our commitment to collaboration ensures that you have the support needed to create remarkable content while having the flexibility to manage your workload effectively.

When applying for the UK Social Media Marketing Writer role at Omniscient Digital, ensure you include 3–5 samples of your written work in British English. At least two samples should focus on topics related to B2B, SaaS, or social media marketing. Don’t forget to use the application passcode 'rainbow sausage rolls' to demonstrate your attention to detail!

The hiring process for the UK Social Media Marketing Writer position at Omniscient Digital involves a thorough review of every application we receive. Our team aims to respond within a few weeks of submission, although response times may vary based on applicant volume and the season. If selected for a follow-up, expect an email communication from us, so keep an eye on your inbox!

To effectively research a new topic for a B2B audience, start by identifying credible sources such as industry reports, academic journals, and expert interviews. Understand the target audience's needs and pain points, and engage with relevant online communities to grasp current discussions. Finally, outline the key points you wish to communicate, ensuring they align with SEO best practices.

My experience with SEO involves understanding keyword research, on-page optimization, and user intent. SEO influences my writing by guiding me to incorporate relevant keywords naturally while ensuring readability. I focus on creating valuable content that answers user queries, thus balancing optimization for search engines with quality writing for readers.

Adapting my writing style requires me to analyze the client’s brand voice by reviewing existing content and understanding their messaging guidelines. I pay attention to the tone, language, and audience interaction to ensure my writing stays true to their brand personality. This approach ensures that the content feels authentic and resonates well with the intended audience.

To ensure deadlines are met, I use a combination of time management techniques, such as breaking projects down into manageable tasks and utilizing tools like calendars and productivity apps. I prioritize my tasks and use reminders to keep myself on track, also remaining proactive in communicating with my team if any challenges arise that could affect timelines.

When I receive feedback on my content, I first review the comments carefully to understand the rationale behind them. I prioritize changes based on their impact on the overall quality of the piece and seek clarification on any points that are unclear. I view revisions as an opportunity to improve my work and learn, resulting in a stronger final product.

I stay updated with the latest trends in social media marketing by subscribing to industry newsletters, following influential figures on social media platforms, and participating in webinars and conferences. Additionally, I engage with marketing publications and online forums to discuss emerging trends and gain insights from fellow professionals in the field.

Certainly! In a previous project, I had to write about a complex concept in data analytics. I simplified it by using analogies and relatable scenarios, breaking down the information into easy-to-understand sections, and using bullet points for clarity. This made the content more accessible and engaging for the target audience.

Collaboration is a vital part of my writing process. I have worked closely with editors and other writers, where we share feedback and brainstorming sessions. I believe that constructive collaboration enhances the final product, and I am always open to discussing ideas and iterations to ensure our content meets our collective standards.

The key to creating engaging content for a professional audience lies in understanding their challenges and interests. I focus on delivering valuable insights, backed by data and real-world examples, while maintaining a clear and concise writing style. Using logical structures and addressing user pain points ensures that my content resonates and keeps readers engaged.

To measure the success of my written content, I analyze metrics such as page views, engagement rates, and conversions. I also consider reader feedback and comments to gauge how well the content resonated with the audience. Monitoring these metrics helps me refine my approach and improve future content strategies.