Digital Marketing Support (EU/Africa Time zones)

As a Digital Marketing Support at OpenFn, you'll be responsible for crafting integrated digital marketing campaigns that propel brand awareness and lead generation. Your tasks will include co-developing content strategies, creating marketing collateral, managing social media engagement, executing email marketing, website management, event planning, and analyzing performance metrics to ensure every effort aligns with our mission of aiding NGOs and governments.

To thrive in the Digital Marketing Support role at OpenFn, you’ll need a Bachelor's degree in Marketing, Communications, or a related field, paired with at least 2 years of experience in digital marketing. A proven track record of executing successful campaigns, strong written communication skills, and a solid understanding of social media and email marketing platforms are crucial. Familiarity with HTML/CSS and CRM systems is a plus!

Success as a Digital Marketing Support at OpenFn hinges on excellent writing, editing, and communication skills, along with strong analytical and problem-solving capabilities. A passion for social impact and an understanding of international development, particularly in health and humanitarian sectors, will serve you well as you create meaningful connections in this role.

The Digital Marketing Support role is integral to OpenFn's mission as it helps build brand recognition and engage target audiences that include NGOs and governments. Through strategic campaigns and community-building initiatives, your efforts will facilitate a higher acceptance of our solutions to automate vital business processes, driving impact in health, humanitarian, and environmental areas.

As a Digital Marketing Support at OpenFn, you'll utilize various tools and platforms including Mailchimp for email marketing campaigns, social media scheduling tools for managing content across platforms like LinkedIn and Twitter, and website management systems to enhance user experience and functionality. Analytical tools will also be key in tracking campaign performance and insights.

In answering this question, it’s important to provide a specific example of a successful digital marketing strategy you've implemented. Discuss the objectives, the channels used, how you targeted your audience, and the results achieved. This showcases your ability to apply strategic thinking in real-world scenarios.

When responding to this question, emphasize the key performance indicators (KPIs) you track, such as conversion rates, click-through rates, and social media engagement metrics. Explain how you analyze this data to refine and optimize future campaigns, demonstrating your analytical skills within the Digital Marketing Support context.

Your answer should reflect an understanding of tailoring content to specific audiences across various platforms. Share your process for researching target demographics, aligning content with platform strategies, and maintaining brand voice while ensuring engagement and relevance.

Respond with insights specific to the nonprofit sector, highlighting platforms such as LinkedIn for professional engagement and Twitter for real-time communication. Explain why these platforms can drive visibility and engagement for OpenFn’s mission and target audience.

Detail a specific email campaign, including your goals, segmentation strategy, the content created, and the results achieved. This will demonstrate both your practical experience and analytical skills in optimizing email marketing as part of the Digital Marketing Support role.

Discuss various methods, such as following relevant blogs, participating in webinars, or being active in professional social media groups. Sharing your commitment to continuous learning illustrates your dedication and proactivity in the digital marketing field applicable to OpenFn's objectives.

Your response should underline the importance of engaging the audience through interactive content, responding to feedback, and building a community. Share examples of how you've successfully engaged audiences in past roles to emphasize your understanding of digital marketing dynamics.

Outline an approach that emphasizes professionalism and a commitment to resolution. Discuss how you would address the issue publicly while taking the conversation offline for detailed resolution, showing your skills in community management and customer service.

Mention specific tools such as Google Analytics, social media reporting tools, or email marketing platforms that you have used for tracking metrics. Highlighting your familiarity with these tools can ease concerns about your ability to analyze data as a Digital Marketing Support at OpenFn.

Express your passion for digital marketing combined with a strong belief in OpenFn's mission. Share how you resonate with their commitment to social impact and how your background aligns with addressing the challenges they face within the NGO and government sectors.