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Public Relations Manager (7 Month Contract)

For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.

Position Description: 

We are looking for an experienced Public Relations with a proactive approach and proven skills in enhancing brand image, media relationships, and community engagement. Capable of developing and executing strategies that resonate with media and audiences alike, with a clear focus on amplifying PAR’s voice and managing public perception.

This is a 7 month contract. 

Reports To: 

Director, Growth Marketing Strategy

What We’re Looking For:

Entrees (Requirements):

  • A strategic thinker with strong listening and communication skills.

  • 1-5 years of public relations and social media experience, ideally in a B2B or technology-focused role.

  • Proficiency in managing media relationships, executing crisis communications, and crafting integrated PR and social media strategies.

  • Highly skilled in PR tools (e.g., Cision, Meltwater) and social media management platforms (e.g., Hootsuite, Sprout Social).

  • Strong attention to detail, adaptability, and a collaborative, proactive approach to managing projects and cross-functional teams.

  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

With a side of (additional skills):

  • Collaborative team player with exceptional communication skills and the ability to influence cross-functional teams.

  • Innovative mindset with a commitment to staying abreast of industry trends and best practices.

  • Results-oriented mindset, with a proven ability to drive measurable business impact and ROI through PR initiatives.

  • Experience operating in a fast-paced, high-growth environment is preferred.

  • Bachelor's degree in PR, Marketing, Communications, Business Administration, or a related field is a plus.

Unleash your potential: What you will be doing and owning:

  • Press Release Management: Craft, review, and distribute press releases for product launches, partnerships, and company updates, ensuring timely and compelling messaging that highlights customer benefits and PAR's strategic goals.

  • Media Relations: Act as the primary contact for media inquiries, managing executive interviews and overseeing all media engagement to ensure it aligns with company values and objectives.

  • Agency Collaboration: Work closely with our PR agency, coordinating on press release distribution, media outreach, and campaign management to ensure aligned strategies, messaging, and timely deliverables.

  • Content Review: Review agency-created content, including bylines, Q&As, and feature articles, to ensure it aligns with the company’s messaging, tone, and overall brand narrative.

  • Crisis Communication: Prepare and execute crisis communication plans as necessary, ensuring swift, accurate responses to maintain the company’s reputation and address issues proactively.

  • Community Engagement: Engage with followers across social media platforms, managing all interactions in a timely, professional, and brand-consistent manner to foster a positive and active online community.

  • Social Media Strategy: Plan and align social media content to support PR-driven messaging, ensuring it fits within the broader social media strategy and reinforces key brand messages.

  • Collaboration with Social Media Team: Work alongside the Social Media Manager to support and create engaging content, ensuring cohesive messaging that amplifies PR and brand initiatives.

  • Internal Collaboration: Partner with product, marketing, and executive teams to ensure all PR and social media efforts are aligned with company objectives, supporting a unified brand story.

  • Metrics and Reporting: Track, analyze, and report on PR and social media metrics, including campaign effectiveness and engagement, providing regular updates and insights on key initiatives.

Interview Process:

  • Interview #1: Phone Screen with Talent Acquisition Team

  • Interview #2: Video interview with the Hiring Manager (via MS Teams)

  • Interview #3: Video interview with the Team (via MS Teams)

Compensation:

The hourly rate range for this position is $28-$33/hour USD per year commensurate with work location, experience, skills, certifications, education, and prior accomplishments. 

PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact accommodations@partech.comIf you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor's website. 

Average salary estimate

$63400 / YEARLY (est.)
min
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$58240K
$68560K

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What You Should Know About Public Relations Manager (7 Month Contract), PAR Technology

Join PAR Technology Corporation as a Public Relations Manager on a 7-month contract in beautiful New Hartford! For over 40 years, PAR has been at the forefront of restaurant technology, helping brands connect with their guests in meaningful ways. As our Public Relations Manager, you'll play a key role in enhancing our brand image and community engagement. You’ll be developing and executing sharp, strategic PR initiatives that resonate with media and audiences alike, effectively amplifying PAR's voice. This role calls for a strategic thinker who listens well and communicates effectively. With 1-5 years of experience in PR and a knack for managing media relationships, you’ll be crafting compelling press releases and handling inquiries with finesse. Your experience with PR tools like Cision and social media platforms will be essential as you create and oversee a powerful social media strategy that bolsters our overall messaging. If you’re an innovative team player who thrives in fast-paced environments and is eager to drive measurable results, we want to hear from you! In return, you'll have the opportunity to collaborate with diverse teams, engage with our community on multiple platforms, and track the effectiveness of your campaigns to make a real impact. At PAR, we believe in the power of unity to foster growth and success, and we’re excited to welcome someone who shares our values into this dynamic role.

Frequently Asked Questions (FAQs) for Public Relations Manager (7 Month Contract) Role at PAR Technology
What are the responsibilities of a Public Relations Manager at PAR Technology Corporation?

As a Public Relations Manager at PAR Technology Corporation, you'll be responsible for crafting and distributing press releases, managing media inquiries, and collaborating with our PR agency on effective campaign strategies. You will engage with social media communities, execute crisis communication plans, and work across departments to ensure consistent brand messaging. Your role will also involve tracking and reporting on PR and social media metrics to provide insights on campaign effectiveness.

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What qualifications do I need to become a Public Relations Manager at PAR Technology Corporation?

To become a Public Relations Manager at PAR Technology Corporation, you should have a Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. Additionally, gaining 1-5 years of experience in public relations or social media, preferably in a B2B or technology environment, will help you succeed. Expertise in managing media relationships and familiarity with PR tools such as Cision are key qualifications.

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How does the Public Relations Manager role at PAR Technology Corporation contribute to brand strategy?

The role of Public Relations Manager at PAR Technology Corporation directly impacts brand strategy by crafting narratives that resonate with customers and media alike. It's essential for enhancing brand perception through effective communications and community engagement. You'll be responsible for ensuring all messaging aligns with PAR's strategic goals, thereby positioning the company favorably within the industry.

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What kind of environment does the Public Relations Manager work in at PAR Technology Corporation?

At PAR Technology Corporation, the environment is fast-paced and geared towards innovation. The Public Relations Manager collaborates with cross-functional teams, contributing to a culture that values teamwork and communication. The focus is on driving measurable results while staying aligned with industry trends and best practices, making it an exciting place for someone eager to make an impact.

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What can I expect from the interview process for the Public Relations Manager position at PAR Technology Corporation?

The interview process for the Public Relations Manager position at PAR Technology Corporation consists of three stages: an initial phone screen with the Talent Acquisition Team, followed by a video interview with the Hiring Manager, and concluding with a team video interview. This structure ensures that we evaluate not only your relevant experience but also the fit within our team culture.

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Common Interview Questions for Public Relations Manager (7 Month Contract)
How do you approach crafting a press release?

When answering this question, emphasize your strategic thinking and understanding of your audience. Discuss the importance of capturing key messages about the product or event while ensuring clarity and engagement. Share any specific examples of successful press releases you've crafted in previous roles.

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Can you discuss a time you managed a media crisis?

To effectively respond to this question, highlight your crisis communication strategy. Explain the steps you took, the challenges faced, and the outcomes. Demonstrating your ability to maintain composure and communicate promptly and transparently will be key.

Join Rise to see the full answer
What experience do you have with social media management tools?

Discuss specific platforms you've used, such as Hootsuite or Sprout Social. Talk about how you leveraged these tools for scheduling content, monitoring engagement, and analyzing metrics. Providing examples of campaigns that succeeded using these tools can strengthen your response.

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How would you measure the success of a PR campaign?

When addressing this, focus on your ability to set clear, measurable objectives at the outset. Mention tracking key performance indicators (KPIs) such as media impressions, social engagement, and conversion rates to gauge the campaign's effectiveness.

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What strategies do you use for building strong media relationships?

Emphasize the importance of personalized outreach, regular communication, and providing valuable content to journalists. Sharing an example of a successful relationship that helped elevate a brand can illustrate your effectiveness.

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How do you ensure consistency in brand messaging across different platforms?

Highlight your collaborative skills by discussing how you work with various teams to align messages. Explain how you create a messaging framework that guides communication across channels to maintain brand integrity.

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What innovative PR tactics have you used in the past?

Be prepared to share some creative strategies you've implemented, such as unique event concepts or cross-channel promotions. Discuss the thought process behind these initiatives and their outcomes.

Join Rise to see the full answer
Describe a time when you had to influence a team decision.

Reflect on a situation where you used your communication skills to persuade team members or stakeholders. Explain the approach you took and how your contribution affected the final decision.

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How do you stay updated on industry trends?

Discuss your ongoing commitment to professional development, whether through industry publications, webinars, or networking events. Demonstrating a proactive attitude toward learning can highlight your dedication.

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Why do you want to work for PAR Technology Corporation?

Articulate your alignment with PAR's mission to empower restaurants through innovative technology. Share your admiration for the company's values while highlighting how your skills and experiences are a perfect match for the role.

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PAR Technology Corporation's provides restaurant and retail technology. PAR offers management technology solutions for the full spectrum of restaurant operations, from large chain and independent table service restaurants to international quick se...

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DATE POSTED
March 23, 2025

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