Director of Product Marketing

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

Relay is looking for a highly creative, empathetic and analytical Director of Product Marketing to join and lead our growing Product Marketing team. You will be responsible for driving Relay’s Product Marketing strategy, championing the voice of our customers, and building a strong product marketing organization.  

Relay’s Product Marketing team is hyper-focused on ensuring our small business customers derive as much value from our platform as possible. Working closely with key stakeholders across Relay, the Product Marketing Team drives positioning and messaging, product launches, pricing and packaging, market research, competitive intelligence and other initiatives that accelerate our mission of helping entrepreneurs build healthy, cash-flow-positive businesses.

What You'll Be Doing

• Lead the go-to-market strategies for new features and product launches. You’ll manage a team of product marketers responsible for key product lines and features, like core banking and expense management.

• Hire, train, and develop a high-performing Product Marketing team; support team members’ growth and professional development.

• Build a deep understanding of Relay’s customers and bring the voice of the customer into all product marketing initiatives

• Build strong relationships with key cross functional stakeholders in product, sales, demand generation, enablement, customer success, and other key teams

• Champion product marketing (and our customers!) to the rest of the company and drive alignment for product and feature launches

• Inform and help develop the product roadmap by bringing core insights on customer pain points and jobs to be done 

• Leverage customer knowledge to craft positioning and messaging that meaningfully resonates with our market and users. You’ll own “the voice of the customer” and take key inputs from your team to develop this

• Own Relay’s messaging and positioning, and make messaging improvements and updates where necessary

• Influence product direction by building and socializing deep insights into our market. Conduct comprehensive customer, market and competitive analysis that leverages both qualitative and quantitative data. 

• Own quarterly/annual planning, metrics and KPI reporting for product marketing

• Lead with influence, and be a player-coach to your team

Who You Are

• You have 10+ years of experience in working product marketing—ideally in a startup environment.

• You have at least 5 years of management experience where you were responsible for a Product Marketing team’s performance.

• You have successfully launched and driven adoption for a new product or feature, and you can speak to tangible business and customer outcomes of your work.

• You’re a storyteller. You know how to craft and tell a story that resonates with and influences cross-functional stakeholders and customers. 

• You love talking to and deeply understanding your customers, and you can extrapolate both functional, compelling messaging and product ideas from your customer conversations and research.

• You’ve been—and relish in being—a trusted resource for questions related to your customers, product, upcoming releases and how to effectively market and sell your product.

• You’ve built strong partnerships with cross-functional stakeholders and see stakeholder management as a key PMM responsibility 

• You have superior project management skills. You can lead and influence multiple cross-functional partners to work with urgency and to meet objectives and deadlines.

• You can determine KPIs work independently with the data team to generate high-quality reports to track progress against goals.

• You’re seasoned in product lifecycle management, from pre-launch to post-launch, and aligning marketing efforts at each stage.

Bonus Points

• Previous experience working in fintech

• Previous experience working with small business customers

Our Commitment to You

• Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. 

• Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.

• Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.

• Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.

• Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.

• Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.

• Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. 

• Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.

• Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.

The Interview Process:

Stage 1: A 30-minute Google Meets video call with a member of the People Team

Stage 2: A 60-minute Google Meets video call with the VP of Marketing

Stage 3: A 45-min Google Meets video call with a member of Relay’s Leadership team

Stage 4: A take-home case study followed by a 1-hour presentation of your solution to our Marketing team

We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take changes, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.

What’s Important to Us:

Research shows that women-identifying and other marginalized individuals tend to only apply when they meet 100% of the qualifications. If you don't have all the listed qualifications, we encourage you to apply anyway, and together we'll figure out if this is the best role for you!

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.