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Account Executive

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

We are looking for an Account Executive (Direct Sales) who thrives on championing the success of small businesses. You’ll be a part of the founding team that is building out this new channel at Relay. If you're fueled by solving challenging problems, have a proven track record of sales excellence, and are committed to building trusting relationships with business owners and their accountants and bookkeepers, then Relay is the place for you!

Joining Relay means an opportunity to make a huge impact in building solutions with the potential to reach 29 million small businesses across North America. You will play a pivotal role in Relay’s growth journey by leveraging your sales expertise to empower small businesses. As an advocate for their success, you'll forge enduring relationships, understanding their unique needs while delivering tailored solutions.

What You’ll Be Doing:

  • Manage the full sales cycle and be responsible for new business acquisition

  • Become an expert in our product and industry to advise business owners and their accountants and bookkeepers in a high-trust manner while aligning their goals/objectives with our product capabilities

  • Sell on value vs. technical functionality

  • Close business with new and existing customers

  • Go above and beyond just delivering your quota and strategize with team members to innovate and improve the overall sales process

  • Cross-functionally work with internal departments such as Business Development, Marketing, Revenue Operations, and Sales Enablement

Who You Are:

  • You have 2+ years of sales and/or customer-facing experience

  • You have a consultative sales approach

  • You have experience with strategic account-based prospecting and outbound sales

  • You are proficient with CRM software and other sales-related tools (e.g. Salesforce, Outreach, ZoomInfo, Orum, Sales Navigator, etc.)

  • You enjoy collaborating with other departments and mentoring/coaching junior team members

  • You have strong interpersonal skills, a growth mindset, and the ability to adapt to constant change

  • You have a builder mindset and want to help establish our new sales motion, and are excited about the opportunity in ambiguity

Bonus Points:

  • You have prior experience in fintech, accounting software or a neobank

  • You have worked with SMBs in North America

  • You are proficient in Spanish

Our Commitment To You:

  • Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.

  • Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.

  • Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.

  • Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.

  • Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.

  • Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.

  • Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.

  • Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.

  • Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.

The Interview Process:

  • Stage 1: A 30-minute Google Meets video call with a member of the Talent team

  • Stage 2: A 45-minute Google Meets video call with the Sr. Manager, Direct Sales

  • Stage 3: A 30-minute Google Meets video call with a member of the Leadership team

  • Stage 4: A take-home case study followed by a presentation to our Sales team in a 60-minute Google Meets video call

We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take changes, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.

What’s Important to Us:

Research shows that women-identifying and other marginalized individuals tend to only apply when they meet 100% of the qualifications. If you don't have all the listed qualifications, we encourage you to apply anyway, and together we'll figure out if this is the best role for you!

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.

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Average salary estimate

$70000 / YEARLY (est.)
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$80000K

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What You Should Know About Account Executive, Relay

Are you an Account Executive who thrives on helping small businesses succeed? Join Relay in Toronto, where our mission is to revolutionize how small businesses manage their finances. As part of our founding team, you will play a key role in building strategies that empower SMBs, helping them navigate the challenging landscape of traditional banking. In this role, you will manage the full sales cycle, leveraging your sales expertise to provide tailored solutions that align with business owners’ unique needs. You'll be engaging with accountants and bookkeepers, ensuring they see the value in our all-in-one money management platform. We’re not just looking for someone to hit quotas; we want someone who enjoys innovating and collaborating across departments to enhance the overall sales process. If you have 2+ years of sales experience, a consultative approach, and a passion for building long-lasting relationships, Relay is the place for you! Plus, you’ll be joining a team that offers competitive salaries, equity, comprehensive health benefits, and even a dog-friendly office environment. We believe in your personal and professional growth, providing all the resources you need to excel. So if you're ready to make a genuine impact in the world of small business, come run the Relay with us!

Frequently Asked Questions (FAQs) for Account Executive Role at Relay
What responsibilities do Account Executives at Relay have?

As an Account Executive at Relay, one of your key responsibilities is managing the full sales cycle to drive new business acquisition. This means leveraging your understanding of our product and its value to advise SMBs and their financial advisors effectively. You will not only close deals but also strategize with teammates to innovate the sales process, ensuring you're equipped to meet the unique needs of businesses.

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What qualifications are required for the Account Executive position at Relay?

The ideal candidate for the Account Executive role at Relay should have at least 2 years of sales or customer-facing experience. A consultative sales approach is vital, along with experience in strategic account-based prospecting and proficiency in CRM software. Strong interpersonal skills and a growth mindset are crucial as well, especially since this role involves building trust with small business owners.

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How does Relay support the professional growth of its Account Executives?

Relay is committed to your professional growth as an Account Executive. You will receive ongoing feedback, mentorship, and coaching, ensuring you develop both personally and professionally. Our environment is designed to challenge you and encourage you to take risks, giving you every opportunity to excel in your career journey.

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What is the work environment like for Account Executives at Relay?

As an Account Executive at Relay, you'll enjoy a hybrid work environment that fosters collaboration. Team members are encouraged to work together at our Toronto office twice a week, and the office is dog-friendly, creating a welcoming and vibrant atmosphere. With flexible vacations and comprehensive benefits, we prioritize employee well-being and happiness.

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What makes Relay a unique place for Account Executives to work?

Relay is unique because we focus on driving meaningful change for small business owners. As an Account Executive, you'll play a pivotal role in this mission, helping to shape the future of small business finance. The company's culture emphasizes empowerment, inclusivity, and innovation, making it an exciting environment to navigate challenges and celebrate successes.

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Common Interview Questions for Account Executive
How do you approach the sales cycle as an Account Executive?

In approaching the sales cycle, I focus on understanding both the product and the unique needs of the customer. I initiate conversations with potential clients to uncover their challenges. By applying a consultative sales approach, I build trust and identify how our solutions can uniquely meet their requirements.

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Can you give an example of a time you closed a challenging sale?

Certainly! I once overcame a significant objection from a client regarding budget constraints. By taking the time to demonstrate the long-term value and ROI of our product, I was able to reframe the conversation from cost to value, ultimately leading to a successful close.

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What strategies do you use for account-based prospecting?

For account-based prospecting, I prioritize research and segmentation to identify key decision-makers. I personalize outreach by articulating how our financial solutions can specifically address their business pain points, supported by data and case studies to create a compelling narrative.

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How do you handle objections during the sales process?

I believe in actively listening to objections to fully understand the client's concerns. After acknowledging their points, I clarify misunderstandings and reinforce the strengths of our solution. Providing evidence and testimonials often helps in alleviating their concerns and guiding them towards a decision.

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What role does teamwork play in your sales approach?

Teamwork is crucial in my sales approach. Collaborating with my peers allows us to brainstorm strategies and share challenges. I find that by leaning on the collective expertise of the team, we can innovate our techniques and create a smoother customer experience.

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What do you think is the most important quality for an Account Executive?

The most important quality for an Account Executive is the ability to build trust with clients. Trust fosters relationships and often leads to referrals and repeat business. Maintaining transparency and open communication with clients establishes a foundation for all future interactions.

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How do you measure your own success as an Account Executive?

I measure my success through both quantitative and qualitative metrics. While achieving sales targets is vital, I also take into account customer satisfaction and retention rates. Building lasting relationships with clients brings me personal satisfaction and indicates that I've done my job well.

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How do you stay motivated during slower sales periods?

During slower sales periods, I focus on personal development and revisiting my strategies. I review previous wins to remind myself of what works and set small achievable goals to maintain my motivation. Engaging with colleagues for support and brainstorming fresh ideas also keeps my spirits high.

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What tools do you find essential for sales success?

I find CRM software essential for organizing client information and tracking interactions. Tools like Salesforce help streamline my sales flow, while outreach tools like LinkedIn Sales Navigator expand my reach and provide insights into potential clients.

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How do you approach learning about new products or updates?

I approach learning about new products or updates with curiosity and active engagement. I attend training sessions, participate in hands-on demos, and immerse myself in product materials. Staying informed allows me to confidently communicate features and benefits to prospects.

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Full-time, hybrid
DATE POSTED
April 13, 2025

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