The Athletics Marketing Graduate Assistant at the University of Richmond will help coordinate and execute marketing and promotional plans for various sports events. This includes serving as a field producer for games, designing marketing materials, implementing gameday themes and promotions, and managing Family Fun Zone activities. They will also work on increasing student attendance through engaging promotional efforts.

To qualify for the Athletics Marketing Graduate Assistant position at the University of Richmond, candidates should ideally hold a Bachelor’s Degree from an accredited institution and possess 1-2 years of related experience. A strong background in communication, organization, and creative thinking is essential, along with proficiency in graphic design programs such as Adobe Photoshop.

Successful candidates for the Athletics Marketing Graduate Assistant role at the University of Richmond should demonstrate excellent written and verbal communication skills, creativity, initiative, and the ability to work well with diverse teams, including coaches and student-athletes. Proficiency in graphic design software and strong organizational skills are also crucial for managing various marketing projects.

The work schedule for the Athletics Marketing Graduate Assistant at the University of Richmond involves approximately 20 hours per week, with flexibility required for nights and weekends. This includes working during all game days for football, men’s basketball, and women’s basketball, as well as attending select other events and promotions.

The Athletics Marketing Graduate Assistant at the University of Richmond will gain hands-on experience in sports marketing, event promotion, and game day management. This position offers opportunities to lead projects, collaborate with professional staff, and engage directly with fans and the community, making it a valuable stepping stone in a career in sports marketing.

In your response, highlight specific projects or roles you've taken on that relate directly to sports marketing. Discuss any events you've organized or promoted, emphasizing the skills and strategies you utilized and the outcomes of those efforts.

It's important to demonstrate your problem-solving skills here. Explain how you would remain calm under pressure, assess the situation, and quickly come up with alternative solutions to ensure the event continues smoothly. Mention the importance of teamwork and communication in such scenarios.

Share your creative ideas related to current trends and fan engagement strategies. Mention specific promotions that could appeal to students, families, and the community, and how you would implement these ideas to maximize attendance and enjoyment during the game.

Discuss your experience with graphic design and your creative process. Explain that you consider the target audience, brand guidelines, and the message you want to convey. Highlight any specific tools you use like Adobe Photoshop and how you incorporate feedback from team members.

Use the STAR method (Situation, Task, Action, Result) to discuss a specific team project. Emphasize your role, how you communicated with team members, and the positive outcome that resulted from your collaborative efforts.

Exhibit your knowledge of student outreach by proposing innovative strategies, such as social media campaigns, engaging promotions, or partnerships with student organizations. Discuss how you would measure the success of these strategies.

Highlight the importance of fan engagement, entertainment, and seamless execution. Discuss how every element of the game day experience, from marketing to logistics, contributes to creating an unforgettable atmosphere for attendees.

Share your organizational strategies, such as using project management tools, setting deadlines, and prioritizing tasks based on urgency and importance. Mention the importance of clear communication with team members to stay on track.

Demonstrate your knowledge of NCAA regulations as they pertain to marketing and promotions in collegiate athletics. It's important to show you are aware of the rules that guide promotional activities and how they affect the marketing efforts for the Athletics Marketing Graduate Assistant position.

Share your passion for sports and marketing, emphasizing how working in athletics marketing is a unique blend of both interests. Mention specific aspects you look forward to, such as engaging with the community, creative challenges, and the thrill of game day.