Senior Manager / Associate Director Brand Strategy

As a Senior Manager / Associate Director of Brand Strategy at BDG, your main responsibilities include leading the creation of impactful marketing proposals, collaborating with various teams to develop custom strategies, managing margins and costs for pre-sales, and ensuring the seamless execution of sold programs. You will also stay updated on industry trends and present creative marketing concepts during client meetings.

To be a successful Senior Manager / Associate Director of Brand Strategy at BDG, candidates should have 5-7 years of experience in digital marketing or digital strategy. Strong verbal and written communication skills, experience in project management, and proficiency in tools like Keynote and the Microsoft Office Suite are essential. Additionally, a deep understanding of digital sales and marketing strategies is highly valued.

The Senior Manager / Associate Director of Brand Strategy plays a crucial role in driving revenue at BDG by developing inventive marketing proposals that connect our brands with advertisers. By leveraging audience insights and research, this role identifies and curates data-backed marketing solutions that resonate with clients, ensuring the profitability of pitched programs.

Successful candidates for the Senior Manager / Associate Director Brand Strategy position at BDG need to be highly organized, creative, and capable of multifaceted project management. Excellent communication skills, a proactive approach to driving sales objectives, and the ability to analyze insights to translate them into actionable opportunities are also key to success.

Yes, the Senior Manager / Associate Director Brand Strategy role at BDG is primarily remote, but candidates must be able to work during Eastern Standard Time hours. This flexibility allows employees to connect with teams and clients effectively while contributing to BDG’s dynamic marketing strategies.

When answering this question, consider detailing a specific project where you led proposal development, emphasizing your strategic thinking, collaboration with cross-functional teams, and any measurable outcomes that resulted from your efforts.

In your response, share your methods for monitoring trends, such as subscribing to industry publications, participating in relevant webinars, and utilizing analytical tools to assess market positions. Highlight how this knowledge informs your marketing strategies.

Discuss your project management techniques, like using specific software tools, prioritization methods, and communication practices with team members to ensure deadlines are met while maintaining quality.

Provide a detailed example that showcases your role in developing the initiative, the strategies you implemented, and the results you achieved. Use metrics to illustrate the impact of your work.

Speak to your experience with analytical tools, mentioning specific metrics you track and how you apply insights to refine marketing approaches. This shows your ability to combine creativity with data-driven decision-making.

Talk about your preparation process, including how you tailor presentations to meet client needs, engage audiences, and effectively communicate your strategies. Highlight the importance of storytelling in your approach.

Reflect on contemporary challenges such as saturation in digital marketing, evolving consumer behavior, or technology changes. Discuss how you would navigate these challenges through innovative approaches or ongoing learning.

Discuss your understanding of cost management and margin analysis, along with strategies you employ to ensure that all proposals are aligned with category benchmarks and are viable for business profitability.

Emphasize the importance of teamwork and communication in your previous roles, detailing how you have successfully collaborated with cross-functional teams to create comprehensive marketing strategies.

Share your enthusiasm for BDG's mission and brand portfolio. Mention specific aspects of the company that align with your values and how you believe your skills and experience will contribute to their goals in the marketing space.