GTM SDR Programs Manager
About Us
At SentinelOne, we’re redefining cybersecurity by pushing the limits of what’s possible—leveraging AI-powered, data-driven innovation to stay ahead of tomorrow’s threats.
From building industry-leading products to cultivating an exceptional company culture, our core values guide everything we do. We’re looking for passionate individuals who thrive in collaborative environments and are eager to drive impact. If you’re excited about solving complex challenges in bold, innovative ways, we’d love to connect with you.
As a GTM SDR Programs Manager supporting the Global Sales Development (SDR) organization, you are a trusted advisor and strategic operator, driving efficiency, operational excellence, and impactful programs. This role requires a tenured professional with 3+ years of experience who can thrive in a fast-paced, cross-functional sales environment while managing high levels of detail and continuous feedback.
The ideal candidate has a multi-disciplinary background—experience in sales, operations, and/or marketing—with a strong ability to analyze data, identify trends, and optimize GTM programs. Data literacy is a critical skill, and proficiency in SQL querying, dataset analysis, and cohorting will be a significant advantage.
What will you do?
GTM Plays & Program Management
- Design and implement data-driven GTM Play programs to enhance SDR efficiency, ramp time, and performance.
- Develop and execute GTM Plays that equip SDRs with the strategies, messaging, and frameworks needed to engage buyers effectively.
- Create and manage SDR Playbooks aligned with SentinelOne sales plays, industry best practices, and GTM strategy.
- Identify and proactively address knowledge gaps through structured GTM Play programs and scalable learning resources.
- Leverage virtual tools and platforms to support ongoing SDR education and engagement across global teams.
Stakeholder Engagement
- Serve as a trusted advisor to SDR leadership, identifying roadblocks and implementing solutions to improve efficiency at scale.
- Lead cross-functional collaboration with Demand Generation, Field Sales, Industry Marketing, and GTM Strategy/Enablement teams to ensure SDRs are aligned with the broader sales strategy.
- Drive and manage change initiatives with confidence, demonstrating executive presence when presenting to senior stakeholders.
Strategic & Operational Planning
- Develop and implement regional GTM SDR programs and plays, ensuring alignment with GTM messaging and sales priorities.
- Create, test, and optimize outbound multi-channel cadences in collaboration with Product Marketing, Demand Generation, and Field Marketing.
- Architect outreach strategies leveraging insights, data-driven best practices, and industry benchmarks.
What skills and experience should you bring?
- 3+ years of experience in Sales Development, GTM Plays or Strategy, or Sales Programs.
- Multi-disciplinary background—experience in sales, operations, and/or marketing is strongly preferred.
- Strong data literacy and analysis skills, including the ability to query SQL, navigate datasets, and analyze cohorts.
- Deep understanding of the SDR motion and a track record of success in the role.
- Excellent cross-functional collaboration skills and the ability to manage stakeholders across multiple teams.
- Strong presentation and communication skills, with the ability to influence and align stakeholders.
- Experience working in fast-paced, high-growth environments that require adaptability and attention to detail.
- Proficiency in Salesforce, Tableau, Outreach/Salesloft, ZoomInfo, Demandbase, LinkedIn Sales Navigator, Orum/Nooks.
Why us?
You will be joining a cutting-edge company where you will tackle extraordinary challenges and work with the very best in the industry.
- Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
- Unlimited PTO
- Industry-leading gender-neutral parental leave
- Paid Company Holidays
- Paid Sick Time
- Employee stock purchase program
- Disability and life insurance
- Employee assistance program
- Gym membership reimbursement
- Cell phone reimbursement
- Numerous company-sponsored events, including regular happy hours and team-building events
locations, a different pay range may apply. If so, this range will be provided to you during the recruiting
process. You can also reach out to the recruiter with any questions.
SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
SentinelOne participates in the E-Verify Program for all U.S. based roles.
Average salary estimate
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At SentinelOne, we're redefining the landscape of cybersecurity, and we're on the lookout for a talented GTM SDR Programs Manager to join our dynamic Global Sales Development (SDR) organization. This position is perfect for someone who thrives in a collaborative and fast-paced environment, bringing at least three years of experience in sales and program management. As the GTM SDR Programs Manager, you'll become a trusted advisor, helping to design and implement innovative, data-driven GTM Play programs that enhance SDR efficiency and performance. Your responsibilities will involve creating SDR Playbooks that align with SentinelOne's sales strategies, effectively engaging buyers and addressing knowledge gaps within the team. You'll also collaborate with various teams, including Demand Generation and Field Sales, to ensure alignment with broader sales strategies. We’re looking for someone with a strong analytical ability, especially those skilled in SQL and data assessment, to help you make informed decisions. With a focus on driving operational excellence, your excellent communication and presentation skills will help you navigate stakeholder relationships effortlessly. If you’re excited about leveraging data to create impactful SDR programs and thrive in a top-tier cybersecurity firm, then this role is tailored just for you!
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Defeating every attack, every second of every day.
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