Senior Director, Product Marketing

SheerID is seeking a driven and results-oriented Senior Director of Product Marketing to spearhead our global go-to-market strategy. We need a leader who isn't afraid to roll up their sleeves, build scalable processes, and empower their team to achieve rapid product adoption and deliver market impact.

This role is for a builder, a mentor, and a strategist who thrives in a fast-paced, dynamic environment. You'll be responsible for transforming product marketing theory into tangible, customer-centric strategies that drive measurable growth. You'll lead a team of product marketers, setting the example by creating efficient documentation, streamlining processes, and fostering a culture of bold innovation, action and accountability.

Your goals are to accelerate product adoption, launch new products/features with precision, and refine our buyer personas using data-driven insights and competitive intelligence. You will be held accountable for the successes of your team and expected to build and iterate on programs that directly impact our P&L while aligning with our product team's launch timelines.

This position will report to the SVP of Global Marketing.

• Drive Disruptive Innovation: Embrace calculated risks, push boundaries, and infuse a game-changing perspective into product launches and marketing initiatives.
• Lead by Example: Dive into the details, establish scalable processes, challenge the status quo, foster a culture of collaboration and bold innovation, and hone best practices across the full product marketing team.
• Drive Rapid Execution: Develop and execute agile go-to-market strategies that respond quickly to market changes and customer needs. Align with GTM leaders on business needs for communicating our solutions and differentiation, while partnering with Revenue Enablement to launch and refine assets.
• Empower Your Team: Mentor and develop your team of product marketers, fostering a culture of collaboration, innovation, and accountability.
• Build Scalable Processes: Create and implement efficient workflows, templates, and frameworks to streamline product launches and marketing initiatives.
• Translate Strategy into Action: Move beyond theory and deliver tangible results that drive customer acquisition, product adoption, while reducing churn. 
• Data-Driven Decision Making: Leverage data to inform product strategy, refine messaging, and optimize go-to-market plans.
• Customer-Centric Approach: Deeply understand customer needs and translate them into compelling value propositions and product/feature prioritization. 
• Cross-Functional Collaboration: Partner with product development, sales, customer success and partnership teams to align on strategic priorities and drive seamless execution.
• Market Intelligence: Conduct in-depth market research and competitive analysis to identify opportunities and inform product strategy.
• ROI and Impact: Continuously measure and optimize product adoption and marketing initiatives to maximize ROI and drive sustainable growth.

• 10+ years of experience in product marketing within the MarTech industry, with a proven track record of driving rapid growth.
• Experience with global and localized B2B2C software solutions a plus.
• 5+ years of progressive management experience, with a strong emphasis on player-coach leadership and building high-performing teams.
• A builder's mindset: You're passionate about creating efficient processes and empowering teams to succeed.
• A bias for action: You move quickly, make data-driven decisions, and deliver results.
• Strong analytical and quantitative skills, with the ability to translate data into actionable insights.
• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and concisely.  
• A passion for mentoring and developing talent.
• Familiarity with PII regulations e.g. CCPA, CPRA, GDPR, COPPA.

SheerID is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees. SheerID believes that diversity and inclusion is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Please be aware that any communication related to this job posting will only come from email addresses ending in @sheerid.com. We strongly advise against engaging with any outreach from other sources, as they may be fraudulent.

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