Marketing Apprentice

As a Marketing Apprentice at Source Meridian, your primary responsibilities include supporting social media management through content creation and community engagement, assisting in online advertising campaigns like Meta Ads and Google Ads, designing simple graphic materials using Canva, and participating in the planning and execution of digital marketing strategies. You'll also support the creation of performance reports and basic metrics analysis, which will be crucial in understanding our marketing efforts.

To qualify for the Marketing Apprentice role at Source Meridian, candidates must be current students pursuing a technical or technological degree in Digital Marketing, Advertising, or a related field. A willingness to sign a SENA apprenticeship contract is essential. Additionally, applicants should possess a minimum English level of B1, exhibit creativity, strong writing skills, and have a basic understanding of digital marketing tools.

As a Marketing Apprentice at Source Meridian, expect a flexible work schedule from Monday to Friday, allowing you to balance your studies and work effectively. The position is hybrid, meaning you'll likely spend some time working from home and some in the office in Medellín, providing a great learning environment tailored for growth.

Yes! The Marketing Apprentice program at Source Meridian is designed not just to provide you with valuable experience, but also to pave the way for potential career advancement within the company. Our supportive environment encourages professional growth, and successful apprentices often transition into full-time positions with increased responsibilities after completing the program.

Marketing Apprentices at Source Meridian will benefit from a SENA apprenticeship contract, which offers a solid foundation for your career. You will also enjoy the chance to work in a supportive environment that emphasizes learning and professional growth. With a hybrid work schedule, you can gain practical experience while still attending classes.

To effectively manage time for multiple marketing projects, it's important to prioritize tasks based on deadlines and importance. I would create a detailed calendar to outline project timelines and set reminders to stay on track. Using project management tools can also help me collaborate efficiently with team members and keep everything organized.

In my previous roles, I have worked on social media management by creating and scheduling content, engaging with followers, and analyzing metrics. I am familiar with tools like Hootsuite and Canva to streamline these processes, ensuring that content aligns with the brand's voice and goals.

I have gained experience with digital advertising campaigns by assisting in the planning and execution of online ads on platforms such as Meta Ads and Google Ads. I understand how to target specific audiences and analyze ad performance to make data-driven decisions for optimizing campaigns.

To enhance engagement on social media platforms, I would develop a content calendar focusing on diverse content types such as polls, videos, and user-generated content. Engaging with the audience through comments and live Q&A sessions can also foster a strong community. Regular analysis of engagement metrics will guide what works best.

When learning new digital marketing tools, I would start by exploring the official documentation and user tutorials provided. Hands-on practice is key, so I would try to create sample campaigns or projects. Additionally, engaging with online communities or attending webinars could provide valuable insights and tips.

Important metrics for analyzing marketing campaigns include engagement rates, click-through rates, conversion rates, and return on investment (ROI). Monitoring these metrics provides a clear picture of campaign performance and areas for improvement. I would also look at audience demographics to ensure we are reaching the right people.

I view constructive criticism as a crucial part of my growth as a marketer. When receiving feedback, I listen actively and appreciate different perspectives. I analyze the suggestions provided and implement them to enhance my future contributions while maintaining an open line of communication with my peers and supervisors.

Creative ideas for promoting health-tech products could include hosting virtual events or webinars that showcase the product's features, creating engaging and informative video content, or using influencer marketing to reach a broader audience. I would also consider creating interactive content that educates users while promoting the product.

In a recent group project, we developed a comprehensive social media campaign for a local business. I contributed by creating visually appealing graphics and engaging content that resonated with our target audience. The campaign resulted in a significant increase in followers and interactions, ultimately driving more traffic to the business's website.

I am excited about the Marketing Apprentice role at Source Meridian because it offers an incredible opportunity to learn within a cutting-edge company that specializes in the health and life sciences sector. I am passionate about digital marketing and eager to contribute to meaningful projects that make an impact on people’s lives.