Senior Brand Manager, Cetaphil Innovation

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Job Title:   Senior Brand Manager, Cetaphil Innovation

Location:   Miami, FL  (Hybrid – 3 days/week in office)

Description

We are seeking a highly skilled and creative Senior Brand Manager, U.S. Product Innovation for Cetaphil Facial Skincare. This role is integral to shaping and advancing the brand’s portfolio through strategic innovation and the development of new products that drive business growth and meet consumer needs. The ideal candidate will be a results-oriented, entrepreneurial thinker with a passion for beauty, skincare, consumer trends, and brand building. As a Senior Brand Manager, you will work cross-functionally to develop and execute product innovation strategies that resonate with target audiences, elevate the brand’s presence, and ensure competitive differentiation, with a focus on building a robust 3-year innovation pipeline and collaborating with Global Marketing on global product innovation

Key Responsibilities

Product Innovation Leadership & 3-Year Innovation Strategy:

• Lead the development of new product ideas and innovations for Cetaphil Facial Skincare, leveraging insights and analytics to support strategic direction and priorities.
• Develop and execute a 3-year product innovation pipeline, focusing on fast-growing categories, hero products, and emerging trends.
• Assist in the creation of an innovation strategy that aligns with business and retailer objectives, driving brand growth and market differentiation.
• Partner with Global Marketing and R&D on ingredients, product formats, breakthrough innovation ideas, formula submission review and approval, and clinical and consumer testing parameters for product claims.

Strategic Brand Development & Market Insights:

• Determine new market opportunities for products based on market data, consumer insights, social listening, and emerging trends.
• Lead market analysis to assess success factors in product categories (messaging, visuals, claims) for both new and existing products.
• Partner with Global Marketing to infuse compelling storytelling into new product launches and create emotional connections with consumers.

Collaboration with Global Marketing & Cross-Functional Teams:

• Collaborate with Global Marketing to ensure the alignment of global innovation strategies, ensuring consistent product offerings and messaging across the U.S. market.
• Participate in cross-functional meetings, partnering with teams including Global marketing, PMO, R&D, Trade Marketing, Sales, Regulatory, Legal, Consumer Insights, and more, to ensure seamless execution of product launches.
• Attend regular status calls to support product challenges and share insights for the development process.
• Ensure all new launches align with brand vision, financial objectives, and consumer expectations, monitoring forecasts and sales performance in collaboration with Trade Marketing, Sales, and Analytics.

New Product Briefs & Market Execution:

• Collaborate with Global marketing on the execution of new product innovation briefs, outlining strategies, positioning, target claims, key ingredients, retail price, packaging, and formula details.
• Partner with Trade Marketing to recommend and set pricing structures for new product innovations based on market positioning, competitive landscape, and consumer demand.
• Ensure cost of goods efficiency to meet overall brand financial objectives, including pricing and SKU management.
• Design sampling strategies for new launches, collaborating with trade marketing.

Product Launch & Go-To-Market Planning:

• Lead innovation sessions to help shape the strategic calendar for upcoming U.S. product launches.
• Work collaboratively with cross-functional teams to drive flawless execution of all new product launches.
• Lead go-to-market planning across PR, social, influencer, media, shopper, CRM, and e-retail, partnering with cross-functional teams such as the paid/owned/earned media team, trade marketing, and Global marketing to ensure cohesive execution.

Leadership & Mentorship:

• Provide leadership and mentorship to a direct report, ensuring development opportunities and fostering a collaborative, results-driven environment.
• Champion innovation development meetings with cross-functional partners to achieve on-time launches.
• Responsible for the preparation and facilitation of Stage Gate meetings

Performance Monitoring & Optimization:

• Track and analyze the performance of new products post-launch and optimize strategies based on consumer feedback, market trends, and performance metrics.
• Continuously refine and iterate product offerings to remain competitive in a fast-evolving beauty market.

Key Qualifications

Education:

• Bachelor’s degree from a four-year college/university required. MBA preferred.

Experience:

• 7+ years CPG or OTC mass-market landscape experience working in marketing with increasing levels of responsibility and leadership roles and proven track record of driving market share and profitable growth
• 1-3 years of beauty, personal care/skin care experience preferred
• Proven expertise in managing the full product development cycle from concept to market introduction.
• Experience in building and managing a 3-year innovation pipeline and working collaboratively with global marketing.
• Expertise in PowerPoint, Word, Excel, Circana/IRI or Nielsen databases, and other industry tools.
• Numerator consumer insights experience preferred
• Strong understanding of the beauty industry, consumer-driven marketing strategies, and market dynamics.
• Experience leading 360 communications campaigns across media channels, including influence/advocacy
• Demonstrated ability to analyze market data and consumer insights to drive innovation and product strategy.
•  Strong analytical skills with experience using consumer data and insights to drive decision-making.
• Demonstrate a high level of change agility, flexing to deliver on consumer and shopper and retailer trends and needs
• US Passport required
• Up to 25% Travel

What we offer in return 

You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training. 

Next Steps

• If your profile is a match, we will invite you for a first virtual conversation with the recruiter. 
• The next step is a virtual conversation with the hiring manager  
• The final step is a panel conversation with the extended team 

Our people make a difference 

At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.  

Employer’s Rights: 

This job description does not list all the duties of the job.  You may be asked by your supervisors or managers to perform other duties.  You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time.  This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.