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Marketing UX/Graphic Designer

The Company You’ll Join: It is our mission to create an exceptional firm that betters the world of work. Through granular candidate insights, in-depth employer benchmarking, continuous market pulses, actionable strategies, and recruiting feedback platforms, the team at Veris Insights is advancing the way companies across North America approach recruiting, employer branding, DEI (diversity, equity, and inclusion), and talent management. We work with hundreds of Fortune 1000 organizations to help them solve their hardest talent challenges and it is our aspiration to be nothing less than the single, unequivocal best partner to every one of these leaders in that pursuit. 


The Team You’ll Join: Our Marketing team, known internally as the “The Voice of Veris Insights”, translates research into compelling, data-driven experiences that engage top talent acquisition leaders. We do this through digital content, webinars, social media, and email marketing that drive business impact.


We are expanding our digital and interactive capabilities to ensure our content is not only visually engaging but also measurable, accessible, and built for user engagement. Right now, much of our content exists as static PDFs that don’t allow for performance tracking or mobile-friendly experiences. As we scale, we are evolving from static content to interactive marketing-driven web experiences that better guide users through their journey and drive lead generation.


As a UX/Graphic Designer, you will play a pivotal role in this transformation. This is a new position within our team, and you’ll have the opportunity to shape how we engage enterprise clients through digital experiences. Your work will go beyond traditional graphic design—you’ll focus on marketing-driven UX/UI design, building interactive landing pages, and optimizing content for performance tracking and lead generation.


How You’ll Grow: As part of our Marketing team, you’ll gain deep expertise in Early Career and Talent Acquisition markets across diverse industries. By working closely with our industry-leading research, you’ll have the opportunity to turn insights into engaging, interactive digital experiences that resonate with top enterprise clients.


You’ll collaborate with seasoned B2B marketers, honing your UX, design, and content strategy skills while directly influencing the effectiveness of our campaigns. We are committed to your professional development and career growth, providing tailored support to help you refine your expertise and expand your impact.


At Veris Insights, creative freedom and experimentation are encouraged—we move fast, cut through red tape, and iterate together to find the best solutions.


The Character:

Innovative and strategic. You bring fresh ideas to high-impact marketing projects while focusing on optimizing web experiences to drive engagement and business growth.

Detail-Oriented. You hold a high standard for precision and accuracy, ensuring all materials meet zero-defect expectations.

Resilient. You welcome constructive feedback, embrace challenges with a growth mindset, and adapt quickly.

Self-Starter. You thrive in an environment where you have ownership and trust to drive results with autonomy.


Key Responsibilities: Interactive Digital Experiences
  • Transform PDFs, whitepapers, and reports into interactive marketing-driven web experiences that allow for engagement tracking and lead generation.
  • Develop wireframes, prototypes, and interactive designs that improve content usability and conversion.
  • Collaborate with internal and external developers to implement landing pages, interactive calculators, quizzes, and lead-generation tools.


Key Responsibilities: Web & Landing Page Development
  • Design, build, and maintain high-performing landing pages for marketing with a focus on conversion, user engagement, and performance tracking. 
  • Implement UX best practices to improve content discoverability and conversion rates.
  • Optimize digital content for SEO and performance tracking, collaborating with external SEO vendors and internal teams.


Key Responsibilities: Cross-Functional Collaboration & Leadership
  • Work closely with marketing leaders, product marketers, and developers to ensure design concepts align with strategic goals.
  • Provide expert recommendations on UX and web design—not just executing requests, but advising on what will drive engagement and business results.
  • Communicate design concepts to both technical and non-technical stakeholders in live discussions.
  • Manage multiple projects simultaneously, balancing 3–4 web projects at a time while supporting ad-hoc design needs.


Key Responsibilities: Graphic & Print Design
  • Support the design of sales collateral, whitepapers, and guides as needed, ensuring alignment with print production best practices.


The Requirements:
  • A background in Graphic Design, UX Design, Digital Media, or Marketing.
  • 2–4 years of experience in marketing-driven UX/UI design, including designing and optimizing landing pages.
  • Experience in B2B marketing environments with a strong understanding of how to create marketing-driven UX/UI that drives engagement and conversion for enterprise clients.
  • Proficiency in Figma and Adobe Creative Suite to design user-friendly, high-converting digital experiences.
  • Strong understanding of UX best practices, accessibility standards, and mobile-first design.
  • Strong understanding of performance-driven web design, with experience in creating landing pages and lead-generation tools.
  • Ability to develop wireframes, prototypes, and interactive content to enhance user engagement.
  • Strong communication and project management skills, with the ability to present design concepts to stakeholders and collaborate with developers and marketers.
  • Comfortable managing multiple projects simultaneously and iterating based on feedback.


The Nice-to-Haves:
  • Experience in marketing, agency, SaaS, or consulting environments.
  • Basic knowledge of HTML, CSS, and JavaScript to collaborate effectively with developers.
  • Familiarity with Google Analytics and SEO best practices to optimize digital content.
  • Experience in content marketing or digital marketing teams.
  • Understanding of print design and production processes for occasional collateral work.


The Compensation Package:
  • Annual salary: $72,500-80,000, based on experience
  • Fully remote (or hybrid opportunity if you live in the DC area!)
  • Unlimited PTO
  • Medical, dental, and vision
  • 401K match up to 4% of employee contributions
  • Paid parental leave
  • Learning and development opportunities
  • Mental health days
  • $1000 annual employee wellness stipend


Please keep in mind: Research has shown that candidates from underrepresented backgrounds only apply to jobs when they meet 100% of the requirements vs. their majority counterparts, which apply at a much higher rate if they meet 50-60% of the requirements. So, with that being said, if you are interested in the role, we would love to hear how you can leverage your talents to be an awesome culture add.


Our Values & Culture, In Brief: Talent is in our DNA. It is what we study, who we serve, and the quality we most pride ourselves on internally. In order for our team members to be at their best, we provide individualized benefits and support. At the most basic level, benefits include unlimited PTO, health insurance benefits, and career development opportunities.


We believe a well-rounded and diverse team is the key to our success. To provide the widest range of experiences and perspectives in our member service and internal culture, we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Please let our recruiter know if there are any accommodations we can provide for you to ensure an equitable and comfortable recruitment process.


We highly value diversity, equity, and inclusion, and this shows up in everything we do. Our research has a significant focus on the experiences of candidates from diverse backgrounds. Internally, we have Employee Resource Groups for BIPOC and LGBTQ+ employees, and Affinity Groups to support women and neurodiversity. Furthermore, we’ve established a Diversity Council to promote a workplace environment that is safe, respectful, and inclusive for all and acts as an active partner to People Ops and Leadership in service of our broader firm-wide DEI goals.

Average salary estimate

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$80000K

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What You Should Know About Marketing UX/Graphic Designer, Veris Insights

Join Veris Insights as a Marketing UX/Graphic Designer, where you’ll be at the forefront of transforming static content into engaging, interactive digital experiences. Our mission is to revolutionize the world of work, and through your innovative designs, you’ll help convey crucial insights to leading talent acquisition professionals across North America. In this role, your creativity and keen attention to detail will shine as you create compelling web experiences aimed at driving conversion and engagement. This is not just another design position; it’s an opportunity to work alongside seasoned marketers, collaborating on dynamic landing pages, interactive tools, and data-driven content that clearly communicates our message. You'll bring fresh ideas while employing UX best practices to optimize our content’s usability and performance tracking. Your work will directly influence how we engage with top enterprise clients, helping them navigate their hiring challenges effectively. Here at Veris, we value creativity, collaboration, and a growth mindset, encouraging you to experiment and iterate on your designs. The chance to shape the future of our content strategy in a fully remote-friendly environment adds to the excitement of this role. Plus, you’ll benefit from unlimited PTO, professional development opportunities, and a commitment to diversity and inclusion as we strive to be the best partner for our clients in achieving their DEI goals. If you’re ready to make a significant impact in marketing-driven UX/UI design, Veris Insights could be your next great adventure!

Frequently Asked Questions (FAQs) for Marketing UX/Graphic Designer Role at Veris Insights
What are the responsibilities of a Marketing UX/Graphic Designer at Veris Insights?

As a Marketing UX/Graphic Designer at Veris Insights, you'll be responsible for transforming static content into interactive, user-friendly web experiences. This includes designing and optimizing landing pages, developing wireframes and prototypes, and closely collaborating with marketing leaders and developers to align design concepts with strategic goals. Your role also entails ensuring that designs are measurable and focused on performance tracking to drive engagement and lead generation.

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What qualifications are required for the Marketing UX/Graphic Designer position at Veris Insights?

To qualify for the Marketing UX/Graphic Designer role at Veris Insights, you should have a background in Graphic Design, UX Design, Digital Media, or Marketing, along with 2-4 years of experience in marketing-driven UX/UI design. Familiarity with design tools like Figma and Adobe Creative Suite, as well as a solid understanding of UX best practices and performance-driven design, is essential. Strong communication skills and the ability to manage multiple projects are also key requirements.

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What type of projects will a Marketing UX/Graphic Designer work on at Veris Insights?

In the Marketing UX/Graphic Designer role at Veris Insights, you will work on a variety of innovative projects such as creating interactive landing pages, designing engaging digital tools, and optimizing content for user engagement and SEO performance. Additionally, you may also be involved in designing sales collateral and other marketing materials, ensuring consistency and effectiveness across all touchpoints.

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What is the work culture like for a Marketing UX/Graphic Designer at Veris Insights?

The work culture at Veris Insights is dynamic, innovative, and supportive. As a Marketing UX/Graphic Designer, you will be encouraged to explore creative ideas, collaborate with a diverse team, and express your individuality. The company emphasizes professional growth, providing ample learning opportunities, unlimited PTO, and a strong commitment to diversity, equity, and inclusion. You'll be part of a team that values your input and encourages a growth mindset.

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Are there opportunities for career growth as a Marketing UX/Graphic Designer at Veris Insights?

Yes, a career as a Marketing UX/Graphic Designer at Veris Insights offers significant opportunities for growth. You will work closely with industry-leading professionals, gaining deep expertise in various markets, and have the freedom to propose and implement creative solutions. The company’s commitment to your professional development means that you will have the opportunity to expand your skills and impact, ensuring a fulfilling career trajectory.

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Common Interview Questions for Marketing UX/Graphic Designer
Can you explain your design process when developing a landing page?

When developing a landing page, I start by understanding the target audience and the goals of the campaign. I create wireframes to outline the structure and user flow, ensuring it aligns with best practices for usability. Then, I focus on visual design, selecting elements that resonate with users while enhancing user engagement. Finally, I collaborate with developers to implement the design, testing for performance and making adjustments based on feedback.

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How do you ensure that your designs are accessible to all users?

To ensure accessibility in my designs, I adhere to established guidelines such as WCAG and make use of color contrast checkers. I consider text sizes, alternative text for images, and keyboard navigability throughout the design process. Additionally, I conduct user testing with diverse groups to gather feedback and make necessary adjustments, ensuring an inclusive experience for all users.

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What tools do you find most effective for UX/UI design?

I find Figma to be incredibly effective for collaborative design as it allows for real-time feedback from team members. Adobe Creative Suite is also invaluable for creating high-quality graphics. For prototyping, I often use tools like InVision or Axure that help visualize user interactions and flows, ensuring the design aligns with user needs.

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How do you stay updated on UX design trends?

I stay updated on UX design trends by following industry blogs, attending webinars, and participating in design conferences. Engaging with communities of practice and networks, both online and offline, also allows me to share insights and learn from other professionals. I also prioritize continuous learning through online courses that focus on emerging techniques and technologies in UX design.

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Describe a project where you faced significant challenges. How did you overcome them?

In a previous project, I was tasked with redesigning an existing platform with significant user experience issues. The challenge was to balance usability with aesthetic improvements. I began by conducting user interviews to understand pain points, followed by iterative design sessions. I used user-testing feedback to refine my designs and collaborated closely with developers to address technical constraints, ultimately resulting in a much-improved user experience.

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How do you approach collaborating with team members who have different opinions on design?

I approach collaboration by fostering open communication and emphasizing the importance of user-centered design principles. I encourage team members to share their viewpoints while backing up opinions with data or user feedback. It’s essential to remain flexible, integrating valuable ideas while ensuring the final design meets user needs effectively.

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What is your experience with performance-driven web design?

I have extensive experience with performance-driven web design, focusing on aspects like loading speed, conversion rates, and user engagement metrics. I implement UX best practices, such as simplifying navigation and optimizing images for faster load times. By continuously analyzing performance data, I can make informed design decisions that enhance user experiences and improve overall website efficacy.

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How do you manage tight deadlines while working on multiple projects?

To manage tight deadlines across multiple projects, I prioritize tasks based on urgency and impact, utilizing project management tools to track progress. I break larger tasks into smaller, manageable pieces to ensure steady progress. Communication with stakeholders is vital; I keep them updated on timelines and any potential issues, ensuring everyone is aligned throughout the project lifecycle.

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Can you give an example of how you used data to inform your design decisions?

In a past project, I analyzed user analytics to discover that visitors were abandoning a specific landing page at a high rate. By using heat maps, I identified areas of confusion and refined the content and layout based on this data. Implementing these insights led to a significant increase in user engagement and conversion rates after the redesign.

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What strategies do you employ to ensure effective communication with non-technical stakeholders?

To communicate effectively with non-technical stakeholders, I use straightforward language and avoid jargon. I also rely on visual aids, such as mockups and diagrams, to demonstrate concepts clearly. I encourage feedback and questions, fostering an open dialogue that ensures all parties understand the design process and the rationale behind decisions.

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ivy research council is now veris insights! learn more here: https://verisinsights.com/brand-hub/ it is our mission to create an exceptional firm that betters the world of work. through granular candidate insights, in-depth employer benchmarking,...

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March 19, 2025

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