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Manager, Measurement

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Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.

Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.

We are seeking a Manager of Measurement to drive advertising research and measurement solutions to support Vevo's Ad Sales organization. The ideal candidate will work cross functionally with Sales, Data Analytics, Data Science and our vendor partners to understand client measurement needs, support the development of a forward-thinking measurement strategy, and use data to demonstrate the effectiveness and value of Vevo as an advertising network.

This is a full-time, hybrid position based in our New York City office.

As a member of our team, you will:

Manage Vevo’s advertising research efforts, working closely with the Director of Measurement to drive Vevo’s overarching measurement strategy
Manage campaign-level measurement (particularly Brand Lift studies) from end-to-end, collaborating across internal teams to ensure successful measurement implementation and execution
Present findings on client calls, translating campaign learnings into actionable insights and recommendations for future campaigns
Develop and maintain Vevo’s library of case studies and data trends (campaign results, audience reach, incrementality, etc.), identifying meaningful stories and insights for Sales and Marketing stakeholders
Manage the day-to-day relationship between Vevo and various measurement vendors (i.e., Nielsen, DISQO, Kantar), ensuring maximum value is derived from each partnership
Keep a pulse on the evolving media and measurement landscape, evaluating potential new partners and solutions that best fit our advertising clients’ needs

This describes you:

You have the ability to translate data analysis into actionable insights and strategies, effectively communicating them to both internal teams and clients
You have an analytical mindset with the ability to identify key factors that influence media performance and develop solutions that align with business objectives
You have experience with direct client engagement, with the ability to guide client actions while representing technical concepts to non-technical stakeholders
You have experience managing 3rd party measurement vendors through the full partnership lifecycle, from contract negotiation to project execution
You are detail-oriented, with the ability to read and interpret complex data sets
You are able to work independently and problem solve as well as effectively collaborate with internal and external teams

Requirements:

5+ years of experience in media and advertising research, with a focus in digital and/or streaming video (CTV) campaign measurement and optimization
Familiarity and experience with 3rd party measurement vendors and solutions (i.e., R/F, Brand Lift, Tune-in, Sales Lift), syndicated audience measurement tools (i.e., Comscore, TVision), and ad server data (GAM, FreeWheel)
Expertise working with Brand Lift solutions such as DISQO and Kantar, with awareness of alternative solutions for walled garden platform Brand Lift measurement
Experience in data analysis and statistical techniques, with knowledge of data processing and visualization tools (i.e., Looker) and statistical software (i.e., SPSS or SAS) a plus
A deep understanding of the US media landscape, advanced measurement technologies and methodologies, and current trends and challenges shaping the media industry

Interested? Great! You might like to know:

We're a fun, energetic, and tight-knit team
We really enjoy music and technology
We have competitive compensation and benefits packages
We have premier access to music content and new releases of original media content

The pay range for this position is: $95,000-$110,000 per year. Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Transparency Law.

This is a full-time position based on-site/in our NYC headquarters. Vevo currently operates in a hybrid work model and requires all employees, who have not been designated as "remote" to be in the office/studio a minimum of 3 days a week.

Vevo considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, age, disability, genetic information, veteran status, or any other legally protected status under local, state, or federal law.

Average salary estimate

$102500 / YEARLY (est.)

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$95000K

$110000K

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What You Should Know About Manager, Measurement, Vevo

At Vevo, the world’s leading music video network, we’re on the lookout for an enthusiastic Manager of Measurement to join our New York City team! Since our inception in 2009 by Universal Music Group and Sony Music Entertainment, we’ve connected millions of fans globally with high-quality music video content. In this pivotal role, you will drive advertising research and measurement solutions that support Vevo's Ad Sales organization. If you’re passionate about data-driven decision-making and ready to translate those insights into actionable strategies, you’ll thrive here. You’ll work closely with other departments such as Sales, Data Analytics, and Data Science to understand client measurement needs and develop a measurement strategy that showcases the effectiveness and value of Vevo as an exceptional advertising network. Your day-to-day duties will include managing campaign-level measurement efforts, collaborating with internal teams for successful implementations, and presenting findings to clients. You will also maintain our library of impactful case studies and insights for Sales and Marketing stakeholders. With a keen eye on the evolving media landscape, you’ll liaise with measurement vendors like Nielsen and Kantar, ensuring you derive maximum value from each partnership. If you have a background in media and advertising research, particularly in digital video, and you’re ready to make a significant impact in a company where music and technology intersect, then we want to hear from you!

Frequently Asked Questions (FAQs) for Manager, Measurement Role at Vevo

What are the main responsibilities of the Manager, Measurement at Vevo?

The Manager, Measurement at Vevo is primarily responsible for driving advertising research and measurement strategies that align with the company's goals. This includes managing campaign-level measurements, particularly Brand Lift studies, collaborating with various teams, presenting findings to clients, and maintaining a library of case studies that illuminate campaign performance. The role also involves managing relationships with measurement vendors to ensure optimal value is obtained from each partnership.