Senior Director, Small - Mid Market Product and Go to Market - job 2 of 3

Are you a strategic leader with a passion for solving complex problems? Do you thrive on driving innovation and collaborating with global teams? If so, we have an exciting opportunity for you!

We are looking for a dynamic Senior Director, Small - Mid Market Product and Go to Market, North America, to join our team. In this role, you will develop and lead segment, product, and go-to-market strategies, delivering innovative solutions to enable Visa bank and fintech partners to address the complex cash flow and working capital needs of Small Businesses and Middle Market companies in North America. This position offers a chance to collaborate with regional sales and account executives, global product teams, clients, and cross-functional stakeholders in a supportive and inclusive environment.

This role requires Executive Presence, Vision, Curiosity, Critical Thinking, Creative Problem Solving, and a broad understanding of the functional and operational aspects of the payments ecosystem, including networks, processors, issuers, fintechs, and end clients; B2B payment flows and operations (Issuing and Acceptance), procure to pay lifecycle, retail/treasury banking and the digital payment value proposition (e.g. credit, debit, prepaid, digital solutions).

Essential Functions:

• Strategic Leadership: Shape and drive a comprehensive go-to-market strategy for Small Business and Middle Market products, ensuring alignment with our Global product team. Bring your vision and critical thinking to guide the strategic direction of the segment.
• Market Insight Integration: Be the voice of the market by integrating market needs into the Global Product team. Transform these insights into actionable business requirements, personas, solution designs, market messaging, and other deliverables.
• Collaborative Solution Delivery: Lead and manage the operational aspects of product delivery, working closely with other Product Owners, Operational Regulatory, Interchange, Risk, and Compliance teams to ensure seamless implementation and performance.
• Rule and Pricing Strategy: Collaborate with various teams to influence rule changes and pricing for core products, as well as implementation strategies and performance considerations for technology platforms.
• Roadmap Prioritization: Partner with Global product and platform owners to prioritize roadmap items for the North America Market, ensuring alignment with our strategic objectives.
• Client Engagement: Work alongside Specialized Sales and Account Executives to develop and execute go-to-market plans, market messaging, and client-facing product discussions. Drive growth by finding new ways to solve business problems for Middle and Large companies, Issuers, Enablement Partners, and Fintechs.
• Customer Insight and Advocacy: Deeply understand customer needs, pain points, and behaviors. Be an advocate for the customer within the organization, ensuring that our products and solutions exceed their expectations.
• Customer Engagement: Engage directly with key customers and partners to gather feedback, understand their challenges, and ensure their needs are met through our product offerings and GTM strategies.
• Data-Driven Decision Making: Use data analytics and market research to inform product strategy, validate assumptions, and measure the success of GTM initiatives.
• Performance Metrics: Define and track key performance indicators (KPIs) to assess the effectiveness of product launches, market penetration, and overall product performance.
• Market Analysis and Competitive Intelligence: Conduct ongoing market analysis to identify trends, opportunities, and threats. Use this information to refine product strategies and maintain a competitive edge.
• Marketing Strategy and Campaigns: Collaborate with the marketing team to develop and execute integrated marketing campaigns that support product launches and drive customer acquisition. Ensure that product messaging and positioning are consistent with Visa’s brand and resonate with target audiences.
• Channel Strategy: Identify and develop new distribution channels and partnerships to expand market reach. Manage and optimize existing channels to ensure they are effectively contributing to sales and customer acquisition goals.
• Launch Planning and Execution: Develop and manage detailed launch plans, ensuring all cross-functional teams are prepared and aligned for successful product launches. Conduct post-launch reviews to assess the effectiveness of GTM strategies and identify areas for improvement.
• Customer Success and Support: Work with customer success and support teams to ensure a seamless onboarding experience for new customers and develop strategies to enhance customer retention and loyalty.
• Partnership and Ecosystem Development: Identify and establish strategic partnerships that can enhance the product offering and expand market reach. Engage with the broader payments ecosystem, including industry associations and regulatory bodies, to influence industry standards and practices.
• Stakeholder Communication: Communicate product and GTM strategies, progress, and outcomes to key stakeholders, including executives, sales teams, and other cross-functional teams.
• Cross-Functional Collaboration: Foster strong collaboration with Global Product, Marketing, Sales, Engineering, Customer Support, and other departments to ensure alignment and successful execution of GTM initiatives.
• Innovation: Encourage a culture of innovation within the team, welcoming new ideas and approaches to solving customer problems and capturing market opportunities.
• Continuous Improvement: Continuously evaluate and improve GTM processes, methodologies, and tools to enhance efficiency and effectiveness.
• People Leadership: Lead by example, inspiring and enabling your team to succeed in a matrixed environment. Foster a culture of strategic thinking, creative problem-solving, and operational excellence.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.