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Senior Manager, Brand Governance - job 4 of 11

The Senior Manager, Brand Governance, will be part of the Brand Governance & Operations team within the Global Brand Management organization. This role is responsible for supporting the development and implementation of brand governance strategies, policies, processes, and the lifecycle management of brand policies, standards, and guidelines. It includes assisting in the development and implementation of risk management strategies, managing and monitoring risks, and effectively communicating with stakeholders. The Senior Manager will work closely with internal and external stakeholders to ensure compliance with brand standards and operationalize the brand and reputation risk framework. ​​

Key Responsibilities:​

  • Support the development, implementation, and ongoing management of brand governance strategies, policies, standards, guidelines, and processes.​

  • Define, implement, and manage processes and supporting platforms that operationalize the enterprise-wide brand and reputation risk framework, including facilitating risk assessments and quarterly executive reporting.​

  • Support governance initiatives related to Global Brand, including internal audits, RCSAs, etc.​

  • Support the lifecycle management of Brand Policies, Standards and Guidelines for PCAG, VIS, VPBS, Co-Marketing, etc., including launch, change control, and change management. ​

  • Support development of AE, Client and Partner collateral including VBN updates, case studies, guides, etc. ​

  • Conduct audits, develop compliance reports, and support enforcement efforts to drive adherence to brand standards.​

  • Monitor and report on key governance metrics, providing insights to improve and ensure consistent brand implementation across all touchpoints.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$115000 / YEARLY (est.)
min
max
$100000K
$130000K

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What You Should Know About Senior Manager, Brand Governance, Visa

Are you passionate about brand management and looking to make a significant impact? Join us as the Senior Manager, Brand Governance at our Foster City office! In this dynamic role, you’ll become an integral part of the Brand Governance & Operations team within our Global Brand Management organization. Your main focus will be on developing and implementing brand governance strategies, policies, and processes. You’ll work closely with both internal and external stakeholders to ensure compliance with our robust brand standards while operationalizing the brand and reputation risk framework. Picture yourself supporting initiatives like internal audits and managing the lifecycle of brand policies, all while enhancing our global brand presence. You’ll also dive into developing collateral for our clients and partners and monitoring key governance metrics to drive adherence to our brand standards. The collaborative atmosphere at our company means you’ll have the chance to share insights and drive improvements across all touchpoints. So, if you are ready to contribute to a leading brand and nurture its growth, apply now and let’s shape the future of brand governance together!

Frequently Asked Questions (FAQs) for Senior Manager, Brand Governance Role at Visa
What are the main responsibilities of a Senior Manager, Brand Governance at our company?

The Senior Manager, Brand Governance at our company plays a vital role in developing and implementing brand governance strategies and policies. This includes managing brand policies, conducting audits, and supporting lifecycle management to ensure compliance across various areas. You will also work on risk management strategies and communicate effectively with stakeholders to uphold our brand standards.

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What qualifications are needed for a Senior Manager, Brand Governance position?

To excel as a Senior Manager, Brand Governance, a strong background in brand management, risk management, and compliance is essential. Candidates typically need at least 5-7 years of relevant experience, a degree in marketing or business, and excellent communication skills to work with various stakeholders effectively.

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How does the Senior Manager, Brand Governance ensure compliance with brand standards?

The Senior Manager, Brand Governance ensures compliance with brand standards by developing rigorous policies and guidelines and conducting regular audits. They monitor brand governance metrics and work closely with teams to support adherence throughout the organization, along with facilitating risk assessments and reporting on compliance efforts.

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What skills are beneficial for the Senior Manager, Brand Governance role?

Key skills for the Senior Manager, Brand Governance role include strong analytical abilities, strategic thinking, and excellent communication skills. Additionally, project management experience, a strong understanding of risk management, and proficiency in the tools used for brand governance are also highly valuable in this role.

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What can a candidate expect from a working environment in the Senior Manager, Brand Governance position?

Candidates can expect a hybrid working environment where collaboration plays a key role. You’ll be engaged with a diverse team focused on brand governance and operations, with regular opportunities for communication and feedback to help you thrive in your role as Senior Manager, Brand Governance.

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Common Interview Questions for Senior Manager, Brand Governance
What experience do you have in brand governance?

In your response, focus on specific projects or initiatives where you successfully developed or managed brand policies. Include details about your role in audits, compliance monitoring, or risk assessments, showcasing how you ensured adherence to brand standards.

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Can you explain how you prioritize brand governance tasks?

Tell the interviewer that you typically assess tasks based on urgency and impact on brand compliance. You might reference frameworks or tools you use to track progress and communicate priorities effectively with stakeholders.

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Describe a time you had to communicate difficult brand compliance issues to a stakeholder.

Share a specific example where your communication skills were put to the test. Highlight how you approached the conversation thoughtfully, offered solutions, and ensured a positive response from the stakeholder.

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What do you believe is the most important aspect of brand governance?

Discuss aspects like consistency, compliance, and risk management as crucial elements of brand governance. You can explain why they are important for maintaining a strong, reputable brand identity in the marketplace.

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How do you keep up with changes in brand governance regulations?

Express your commitment to ongoing learning by mentioning specific resources like industry publications, networking events, or training programs that help you stay informed about the latest trends and regulations in brand governance.

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Can you provide an example of a successful brand governance initiative you have led?

Think of a successful initiative that demonstrates your leadership skills and project management abilities. Outline your role, the strategy you implemented, and the positive outcomes that stemmed from that initiative.

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How would you approach a situation where team members resist compliance with brand standards?

Share your approach to fostering open communication and educating team members on the benefits of compliance. Highlight the importance of collaboration and seeking input to build buy-in for brand governance initiatives.

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What tools or software do you use in brand governance?

Discuss specific tools you’ve used to manage and monitor brand governance processes, highlighting how they have improved efficiency and compliance in your previous roles. This could include project management software or compliance tracking systems.

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How do you measure the success of brand governance initiatives?

Talk about the metrics you consider to evaluate success, such as adherence rates, audit outcomes, and feedback from stakeholders. Explain how data-driven insights can lead to continuous improvement in brand governance.

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What strategies do you use for effective risk management in brand governance?

Outline a structured approach encompassing risk identification, assessment, and management. Include examples of specific strategies or frameworks you’ve applied, demonstrating your proactive attitude towards brand risk management.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 3, 2025

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