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Senior Manager, Brand Governance - job 1 of 11

The Senior Manager, Brand Governance, will be part of the Brand Governance & Operations team within the Global Brand Management organization. This role is responsible for supporting the development and implementation of brand governance strategies, policies, processes, and the lifecycle management of brand policies, standards, and guidelines. It includes assisting in the development and implementation of risk management strategies, managing and monitoring risks, and effectively communicating with stakeholders. The Senior Manager will work closely with internal and external stakeholders to ensure compliance with brand standards and operationalize the brand and reputation risk framework. ​​

Key Responsibilities:​

  • Support the development, implementation, and ongoing management of brand governance strategies, policies, standards, guidelines, and processes.​

  • Define, implement, and manage processes and supporting platforms that operationalize the enterprise-wide brand and reputation risk framework, including facilitating risk assessments and quarterly executive reporting.​

  • Support governance initiatives related to Global Brand, including internal audits, RCSAs, etc.​

  • Support the lifecycle management of Brand Policies, Standards and Guidelines for PCAG, VIS, VPBS, Co-Marketing, etc., including launch, change control, and change management. ​

  • Support development of AE, Client and Partner collateral including VBN updates, case studies, guides, etc. ​

  • Conduct audits, develop compliance reports, and support enforcement efforts to drive adherence to brand standards.​

  • Monitor and report on key governance metrics, providing insights to improve and ensure consistent brand implementation across all touchpoints.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$105000 / YEARLY (est.)
min
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$90000K
$120000K

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What You Should Know About Senior Manager, Brand Governance, Visa

Are you ready to take your career to the next level as a Senior Manager, Brand Governance at our vibrant office in Foster City? In this exciting role, you will be an indispensable part of the Brand Governance & Operations team within the Global Brand Management organization. Your expertise will help shape and implement essential brand governance strategies, policies, and processes that ensure our brand remains strong and compliant across all platforms. You will take charge of managing the lifecycle of brand policies and standards while collaborating closely with both internal and external stakeholders. Communicating complexities will be second nature to you, as you help operationalize our brand and reputation risk framework, driving adherence to our esteemed brand standards. With an engaging work atmosphere, you will be at the forefront of conducting audits, creating compliance reports, and actively monitoring brand governance metrics. This means you will not just manage risks, but also take proactive steps to improve our operations, making our brand resonate consistently with audiences. You will have the opportunity to support the development of client materials and champion brand initiatives that make every touchpoint count. In this hybrid role, you’ll experience flexibility while enjoying the dynamics of in-office collaboration. If you're passionate about brand management and governance, and ready to make a meaningful impact, we would love to hear from you!

Frequently Asked Questions (FAQs) for Senior Manager, Brand Governance Role at Visa
What are the primary responsibilities of a Senior Manager, Brand Governance at the company?

As a Senior Manager, Brand Governance, your main responsibilities revolve around developing and implementing brand governance strategies and policies within the Global Brand Management organization. This role includes managing the lifecycle of brand policies, conducting risk assessments, and communicating effectively with stakeholders to ensure compliance with brand standards.

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What qualifications are necessary for the Senior Manager, Brand Governance position?

To qualify for the Senior Manager, Brand Governance position, candidates should have a strong background in brand management, governance, or a related field. Typically, a degree in business, marketing, or communications is required, along with extensive experience in brand policy adherence and risk management strategies.

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How does the Senior Manager, Brand Governance support brand compliance?

The Senior Manager, Brand Governance plays a crucial role in ensuring brand compliance by developing and managing processes that align with brand standards. This includes conducting audits, creating compliance reports, and providing insights to enforce brand implementation across various platforms.

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What kind of skills are important for a Senior Manager, Brand Governance?

Important skills for a Senior Manager, Brand Governance include strong analytical abilities, excellent communication skills, and proficiency in risk management. Furthermore, candidates should possess a creative mindset to develop innovative strategies that uphold brand integrity.

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Is the Senior Manager, Brand Governance position a remote role?

The Senior Manager, Brand Governance position is a hybrid role, which means you will have the flexibility to work remotely while also participating in in-office collaboration. The exact number of expected days in the office will be confirmed by your hiring manager.

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Common Interview Questions for Senior Manager, Brand Governance
Can you describe your experience with brand governance and compliance?

When answering this question, focus on specific examples from your past roles where you have developed or implemented brand governance strategies, including any challenges you faced and how you overcame them. Highlight measurable results that demonstrate your ability to maintain brand consistency.

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How do you handle risks related to brand management?

Discuss your approach to risk management, including any specific frameworks you have used. Talk about how you identify potential risks, implement mitigation strategies, and monitor ongoing compliance. Use past experiences to illustrate your points.

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What tools do you utilize for managing brand policies?

Share the tools you’ve employed for brand policy management, whether proprietary platforms or widely-used software. Explain how these tools have helped you streamline processes and enhance compliance within brand governance.

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How do you ensure stakeholder engagement in brand governance?

Emphasize your interpersonal skills and experiences in fostering stakeholder engagement. Provide examples of how you’ve effectively communicated with different teams or departments to ensure alignment and adherence to brand standards.

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Can you give an example of a successful brand governance initiative you led?

Prepare a compelling story about a brand governance initiative you led. Explain the objectives, the steps you took to execute the initiative, and the outcomes. Be sure to highlight how this positively impacted the brand.

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What are the key metrics you believe should be monitored in brand governance?

Discuss metrics such as compliance rates, audit findings, stakeholder feedback, and brand perception. Explain why these metrics are critical for assessing the effectiveness of brand governance strategies.

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How do you stay updated on brand management trends?

Share the methods you use to keep up with brand management trends, such as attending industry conferences, subscribing to pertinent publications, and engaging with professional networks. This shows your commitment to continuous learning and improvement.

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Describe how you approach the development of brand collateral?

Outline your process for developing brand collateral, from brainstorming concepts to executing and reviewing the final product. Emphasize the importance of alignment with brand guidelines and stakeholder input in your approach.

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What strategies do you implement for effective change management in brand policies?

Discuss your change management strategies, including how you communicate changes to stakeholders, manage any resistance, and ensure that staff is adequately trained to implement new policies.

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How would you prioritize competing initiatives within brand governance?

Illustrate your method for prioritizing initiatives based on impact and urgency. Discuss how you recognize competing demands and identify the best course of action to ensure brand governance remains effective.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 4, 2025

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