Senior Director, Connections Strategy

The Role

The Senior Director, Connections Strategy will be responsible for developing innovative, cross-channel media strategies that effectively connect brands with their target audiences. This role requires a strategic thinker who can uncover meaningful category, cultural, and consumer insights and translate them into comprehensive media approaches. As an exceptional storyteller, this leader must simplify complex ideas into compelling narratives that drive engagement and action.

The ideal candidate will have a deep understanding of the evolving media landscape, consumer behavior, and emerging platforms to craft impactful campaign strategies. This role bridges strategic vision with tactical execution, ensuring integrated solutions that deliver measurable business results and create meaningful brand experiences throughout the consumer journey.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $138,000 - $165,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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• Leading the development and implementation of comprehensive connections strategies across paid, owned, and earned channels
• Identifying and analyzing category, cultural, and consumer insights that inform strategic approaches
• Translating client business objectives and consumer insights into compelling campaign platforms and media strategies
• Creating and articulating meaningful consumer journeys that map the path to purchase and identify key moments of influence
• Developing strategic narratives that connect brand purpose with consumer needs in authentic ways
• Serving as a strategic thought partner to clients, providing expert guidance on media investment decisions
• Collaborating closely with media, data, and account teams to ensure strategies align with broader campaign objectives
• Fostering collaboration between media, creative, data, and account teams
• Establishing processes that drive strategic thinking and innovation within the connections team
• Representing the agency's strategic point of view in client presentations and new business pitches
• Contributing to thought leadership initiatives that position the agency as an industry leader

• 8+ years of experience in media planning, connections strategy, or related fields
• Proven track record developing integrated media strategies across traditional and digital channels
• Experience managing client relationships at a senior level
• Background leading new business pitches, and mentoring media strategy teams
• Experience presenting strategic recommendations to C-suite executives
• Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels
• Strong analytical skills with the ability to identify meaningful insights and patterns
• Exceptional storytelling abilities with talent for translating complex ideas into compelling narratives
• Experience developing consumer journey frameworks and campaign platforms
• Good with AI tools and being able to design creative prompts for ideation and framework development 
• Excellence in strategic thinking with a consumer-centric approach
• Outstanding communication and presentation skills that inspire clients and teams
• Proficiency in media planning tools and research platforms
• Understanding of measurement methodologies and attribution models
• Bachelor's degree in marketing, communications, business, or related field

• Advanced degree or industry certifications

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.