Manager, Marketing

As a Marketing Manager at KFC, your primary responsibilities include developing and executing marketing strategies to boost sales and brand awareness across the Latin America & Caribbean region. You will work closely with franchise organizations, manage advertising campaigns, oversee market research, and ensure compliance with local marketing regulations.

To qualify for the Marketing Manager position at KFC, candidates must hold a Bachelor’s degree in Marketing, Advertising, or Business, along with an MBA. Additionally, a minimum of 5-8 years of business experience and at least 3 years in marketing, preferably in consumer products or the QSR sector, is crucial.

The Marketing Manager at KFC plays a pivotal role by consulting and liaising with franchise organizations to adopt effective marketing and sales programs. This collaboration ensures that marketing activities meet business objectives and maximize franchise revenue.

Essential skills for a Marketing Manager at KFC include excellent project and budget management, strong analytical capability to interpret complex data, and exceptional leadership skills to foster teamwork. Bilingual proficiency in English and Spanish is also a requirement for effective communication.

The Marketing Manager role at KFC requires approximately 40% travel, allowing for both domestic and international engagement with various markets, which is vital for understanding regional dynamics and implementing successful marketing strategies.

When developing a marketing plan, I start by conducting a thorough market analysis, identifying target demographics, and gathering consumer insights. Next, I outline clear objectives, budget allocations, and tactics across various channels, ensuring alignment with overarching business goals.

To measure campaign success, I analyze key performance indicators (KPIs) such as sales growth, brand awareness metrics, engagement rates, and ROI on marketing spend. Continuous monitoring allows for real-time adjustments to optimize the campaign's effectiveness.

I have extensive experience managing marketing budgets, ensuring each expenditure aligns with strategic objectives. I prioritize spending based on expected returns and rigorously track performance to adjust allocations as needed throughout the campaign.

In cases of disagreement, I encourage open communication and active listening to understand different perspectives. I believe in finding common ground and facilitating discussions that focus on shared goals, often leading to collaborative solutions.

My strategies for market research include surveys, focus groups, and analyzing consumer behavior data. I also leverage secondary research sources to uncover market trends and insights that inform our marketing strategies.

To ensure compliance, I regularly consult legal advisers and stay updated on local marketing regulations. Collaborating with local franchisees also provides insights into specific legislative requirements, enabling adherence in all campaign activities.

Certainly! One successful initiative I led involved launching a new product line through an integrated marketing campaign, which utilized social media, traditional advertising, and in-store promotions. This resulted in a 25% increase in sales within the first three months.

I prioritize tasks by assessing their impact on overall goals and deadlines. I utilize project management tools to monitor progress and ensure key initiatives are executed efficiently, often delegating tasks to team members based on their strengths.

For a new product launch, I would begin with thorough market research to identify opportunities, followed by developing a unique value proposition. Then, I’d create a multi-channel marketing strategy that includes digital, social media, and in-store promotions, tracking performance continuously.

Consumer feedback is crucial in shaping my marketing strategy. I actively seek feedback through surveys and social media engagement, using insights to refine our campaigns, enhance customer satisfaction, and align our products with consumer preferences.