Communications Executive - 12m FTC

As a Communications Executive at Allica Bank, your responsibilities include project managing communications campaigns, creating engaging content, and collaborating with the communications manager and PR agencies. You will source and curate customer stories, manage the social media calendar, and report on our PR metrics. Your role is vital in boosting Allica's visibility among established SMEs and corporate audiences.

To qualify for the Communications Executive position at Allica Bank, you should have experience in a communications role, particularly within the fintech or finance sectors. Strong copywriting skills and a knack for project management are essential. The ability to work with various stakeholders and engage across different content mediums is a must, as well as being data-driven in your approach.

At Allica Bank, you can expect a dynamic and flexible work environment. We prioritize employee development and provide options for remote or hybrid working arrangements. Regular social activities and a strong emphasis on diversity create a supportive atmosphere where you can thrive and do your best work.

The Communications Executive role at Allica Bank plays a crucial part in furthering our mission to support established SMEs. By effectively managing communications campaigns and leveraging social media, you will help raise awareness about our services and reinforce our commitment to serving this vital audience. Your storytelling abilities will articulate Allica's mission to multiple stakeholders, making a real impact.

Allica Bank seeks a Communications Executive who is a self-starter with excellent storytelling capabilities, strong organizational skills, and an ability to work independently in a fast-paced setting. An appreciation for data-driven decision-making and creativity in content generation will set you apart, helping us engage more effectively with our target audiences.

In answering this question, focus on detailing specific campaigns you've managed or contributed to, emphasizing your project management skills and the outcome of these campaigns. Discuss your role in content creation, stakeholder engagement, and how you measure success.

Show your awareness of current fintech trends by mentioning specific resources, such as industry reports, blogs, or professional networks. Highlight how you integrate these insights into your communication strategies to ensure relevance and effectiveness.

Share specific examples of social media campaigns you've led, focusing on your content creation, engagement metrics, and any growth you've driven for the brand. Discuss your familiarity with various platforms and analytics tools to showcase your strategic thinking.

Explain your process for aligning copy with brand messaging, such as reviewing the brand guidelines, collaborating with managers, and soliciting feedback. Provide examples of how you've successfully maintained brand voice across different communication channels.

Use specific scenarios where you tailored your messaging—whether for clients, colleagues, or external stakeholders. Highlight your understanding of audience needs and how adapting your style improved communication effectiveness.

Discuss various metrics you track, such as engagement rates, reach, impressions, or media coverage. Emphasize how you use data to inform your strategies and make improvements to future campaigns.

Choose a compelling story that showcases your creativity and strategic thinking. Explain the context, your approach in crafting the narrative, and the impact it had on your audience or the organization.

Illustrate your organization and time management skills by discussing tools or methods you use to prioritize tasks. Mention past experiences where you successfully met deadlines without compromising quality.

Approach this question positively by discussing how you view constructive criticism as an opportunity for growth. Provide an example of a situation where feedback improved your work or skills.

Express genuine interest in Allica Bank’s mission to support SMEs and how that aligns with your values. Mention how you admire their innovative approach in the fintech sector and your eagerness to contribute to their growth and success.