Retail National Account Manager

The Retail National Account Manager at Bobbie is responsible for overseeing all sales initiatives within retail accounts, driving revenue growth, managing broker teams, and ensuring effective in-store execution of our infant formula products. This role involves collaborating with cross-functional teams to implement strategic programs that align with company objectives.

Candidates for the Retail National Account Manager role at Bobbie should possess a minimum of 5-7 years of grocery retail sales experience, ideally with familiarity in working with major retailers like Meijer and Wegmans. A bachelor's degree in Business, Sales, Marketing, or a related field, along with strong communication skills and analytical capabilities, is preferred.

Success for the Retail National Account Manager at Bobbie is measured through several key performance indicators (KPIs), including achieving retail channel volume targets, effective management of broker teams, accuracy in sales forecasting, and the ability to seize new market opportunities that drive sales growth and overall market presence.

Bobbie fosters a diverse, inclusive company culture where employees are encouraged to bring their authentic selves to work. Our core values promote being bold, nurturing healthy tensions in parenthood, delivering details with care, and embracing unique perspectives, allowing you to thrive in a supportive environment as you contribute to meaningful change in the parenting community.

Yes! The Retail National Account Manager position at Bobbie offers a flexible, fully remote work model. However, it does require some travel—up to 30% for market visits and retailer meetings—so proximity to a major airport is essential for this role.

In your answer, emphasize your methodical approach to gathering relevant data, analyzing trends, and collaborating with team members to build accurate sales forecasts. Highlight the importance of clear communication with brokers and retailers to ensure alignment on inventory levels and overall sales strategies.

Here, provide an example of a specific strategy that led to measurable growth, detailing the research and planning involved. Mention how you identified opportunities, executed the strategy, and collaborated with internal and external stakeholders to achieve your objectives.

Discuss the importance of regular communication, proactive problem-solving, and understanding the needs and challenges of brokers and retailers. Give examples of how you have successfully maintained relationships through transparency and collaboration in previous roles.

It's crucial to continuously monitor market trends and consumer behavior. Describe how you utilize industry reports, Nielsen data, competitor analysis, and social listening tools to keep your strategies relevant and aligned with customer needs.

Here, stress the importance of data in understanding market dynamics and guiding strategic decisions. Provide examples of how you've leveraged data analytics to inform forecasting, promotional strategies, and sales performance analysis.

Share your approach to resilience in the face of challenges, emphasizing problem-solving and adaptability. Describe how you reassess strategies, seek feedback from colleagues, and maintain a positive mindset while working towards your goals.

Elaborate on any specific product launch experiences, covering project management from concept to execution. Highlight your collaboration with various teams and how you measure the success of such launches based on retail performance.

When discussing your leadership approach, focus on the balance between empowering team members and providing guidance. Share how you motivate broker teams through collaboration, setting clear goals, and tracking performance while celebrating successes.

Provide a specific instance where you recognized a gap or opportunity within a retail account and outline your strategy for closing that gap effectively. Emphasize your analytical skills and creativity in capitalizing on opportunities.

Tailor your response to convey your passion for the brand's mission and core values. Highlight how your professional experiences align with Bobbie's goals and how you believe you can contribute to creating a positive impact within the parenting community.