Partner Marketing Manager

As a Partner Marketing Manager at Cloudflare, you will be responsible for developing and executing the Americas Partner Marketing Plan, planning and managing co-marketing campaigns, events, and digital initiatives. Additionally, you'll track campaign performance, advocate for partner marketing needs, and manage partner incentives and budgets.

To qualify for the Partner Marketing Manager position at Cloudflare, candidates should have 8-10 years of experience in partner marketing, ideally in the Americas region. A bachelor's degree in Marketing, Business, or Communications is required, and prior experience in SaaS, cybersecurity, or networking is a plus.

Cloudflare is dedicated to supporting its Partner Marketing Manager by providing ample resources for professional development, a collaborative work environment, and opportunities to engage with partners. You will have access to cross-functional teams and be empowered to advocate for marketing needs to drive optimal results.

In the role of Partner Marketing Manager at Cloudflare, you will frequently use tools like Salesforce to track and analyze campaign performance, manage partner lead flows, and assess the effectiveness of marketing initiatives.

The work culture at Cloudflare is dynamic and inclusive, focusing on collaboration and innovation. The company values diversity and encourages team members in the Partner Marketing Manager role to develop their skills and contribute creatively to partner initiatives.

In answering this question, highlight specific campaigns you've managed, detailing your role, strategy, and the outcomes using metrics to showcase revenue growth and partner engagement results.

Discuss your organizational skills, tools you use for project management, and how you assess urgency and impact to effectively prioritize tasks while ensuring quality and results.

Share your ideas on creative campaigns, events, or digital initiatives that you believe could foster deeper connections with partners, emphasizing the importance of communication and collaboration.

Explain your analytical approach to assessing underperformance, including how you would identify issues, implement changes, and measure results to ensure continuous improvement in future campaigns.

Detail your familiarity with attribution tracking tools, your methodology for analyzing lead flow, and how you use this data to inform marketing strategies and partner decisions.

Share a detailed example of a co-marketing initiative, focusing on the collaboration process, your role in execution, the challenges faced, and the measurable outcomes achieved.

Discuss your interpersonal skills, networking strategies, and how you maintain ongoing communication to build trust and foster long-term relationships with partners.

Mention specific marketing tools you've used, particularly Salesforce and any other relevant technologies, and how they've enhanced your marketing capabilities and campaign management.

Explain your methods for advocating partner needs and securing internal resources, highlighting communication strategies to ensure continuity between partner marketing initiatives and global objectives.

Share your passion for Cloudflare's mission and values and how you see your expertise in partner marketing aligning with their goals for building a better Internet, emphasizing your enthusiasm for contributing to their success.