Manager Product Marketing, Ads & Promotions

As the Manager of Product Marketing at DoorDash, you'll be responsible for defining the marketing strategy for our Ads & Promotions team. This includes crafting product positioning, launching new features, and enhancing existing products aimed at CPG brand advertisers. You’ll work with cross-functional teams to execute marketing programs and generate insights through research and analytics.

To qualify for the Manager Product Marketing role at DoorDash, candidates typically need over 6 years of experience in adtech or product marketing. Experience within the CPG industry is a plus. Exceptional analytical skills, strong communication abilities, and a proven track record of successful marketing strategies are critical for thriving in this position.

The Manager of Product Marketing plays a crucial role in driving growth at DoorDash by developing strategies that enhance user adoption and engagement for advertising products. By leveraging audience insights, this position directly influences product development and marketing tactics that help expand our core advertising business, ultimately providing value to our merchants and customers.

At DoorDash, the work environment for a Manager of Product Marketing is fast-paced and collaborative. You'll partner with diverse teams such as Product Management, Sales, and Engineering to execute impactful marketing programs. The culture emphasizes innovation, inclusivity, and continual learning, fostering a space where your ideas and insights can truly shine.

Absolutely! Conducting market research is a key aspect of the Manager Product Marketing role at DoorDash. You'll collaborate with research teams to gather audience insights that inform your marketing strategies, helping to ensure that the advertising products meet the needs of CPG brand advertisers effectively.

When answering this question, highlight specific roles where you've developed and executed product marketing strategies in the adtech space. Discuss the impact of your initiatives on revenue growth or user engagement, and don’t forget to mention any collaborative efforts with cross-functional teams, showcasing your teamwork skills.

In your response, outline a strategic approach to product adoption, including market research, defining clear value propositions, and developing targeted marketing campaigns. Discuss how you would use data to track effectiveness and optimize strategies based on insights.

You may want to discuss a systematic approach you use for prioritizing tasks, like assessing impact versus effort, timelines, and resource availability. Share examples of how you've effectively managed competing priorities in past roles.

Highlight any previous roles where you worked closely with sales teams to drive product adoption. Provide examples of how you’ve aligned marketing and sales strategies and mention any successful outcomes resulting from this collaboration.

Discuss your proficiency in analyzing market research and performance metrics to guide your marketing strategies. You might share specific tools you've used for analytics and how this has led to successful outcomes in previous roles.

Your answer should reflect your understanding of key components such as market research, audience insights, competitive analysis, and effective communication of product benefits. Support your optimistic outlook with examples of successful launches you've led.

Focus on a specific challenge you faced, detailing the strategies you devised to overcome it. Be sure to highlight the results of your efforts, emphasizing your problem-solving skills and resilience.

Indicate your proactive approach to staying updated on industry trends by mentioning specific publications, webinars, or networking groups you follow. Show enthusiasm for continuous learning and how it influences your work.

Talk about the key performance indicators (KPIs) you focus on, such as user adoption rates, engagement metrics, and conversion rates. Provide examples of how you've measured campaign success in previous roles.

Discuss the marketing automation tools, CRM systems, and analytics platforms you have experience with. Explain how these tools have enhanced your efficiency and effectiveness in past marketing initiatives.