Copywriter

Permanent

Job Description

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living. 

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together. 

Join us in our exciting quest to build the future home.

Where you’ll be: 

This position will be based in the HQ Charlotte, NC, hybrid work policy model.  

TYPICAL DAY AT WORK (Essential Duties):

For us going to work every day has an even greater purpose than putting the latest product or technology on the market. It’s about improving the everyday lives of millions. By being sustainable and open to new ideas we can push the boundaries of cooking, cleaning, and wellbeing at home. But to keep doing so, we need more people who want to innovate and re-imagine what life at home can be. 

Electrolux is seeking a dynamic Copywriter to join our Marketing team and help shape brand identity, drive online conversion, and enhance our consumer experience.  This role will support consistency in voice across touchpoints for both our Electrolux and Frigidaire brands. The ideal candidate will possess a strong collaborative mindset, excellent writing skills, and a passion for language.

KEY RESPONSIBILITIES:

• Responsible for creating engaging copy across various channels, including website pages, social media, emails, and promotional materials.  Copy that will drive brand awareness, customer engagement, and conversions.

• Showcase the unique benefits of our products and services. Translate features into compelling value propositions that captivate our audience.

• Maintain a consistent brand voice across all communication. Whether it’s a blog post, an email, or a product description, the copy will reflect our brand personality.

• Produce well-written content that is SEO friendly and optimized for conversion.

• Create compelling ad copy, landing pages, and materials supporting marketing campaigns.

• Write high-quality product descriptions with a consistent voice across several product categories.

• Collaborate with cross-functional marketing teams.

WHO YOU ARE:

• Maintain multiple projects running simultaneously, flexibility and agility are essential.

• Work with urgency, analyzing and adapting to different situations, quickly understanding changes and reacting confidently and decisively.

• Build trust, good working relationships and communicate effectively with your colleagues and across functions.

• Active listener and curious growth mindset.

• Keep the consumer and customer front of mind, bringing an outside-in perspective to encouraging cross-collaboration and encouraging open feedback.

• See challenge as opportunity; Display initiative and thrive on being productive.

EDUCATION & EXPERIENCE (Minimum Qualifications):

• HS Diploma or GED

• Minimum 3 years of relevant professional experience in copywriting.

• Proven experience as a copywriter, preferably in a marketing context.

• Ability to collaborate with designers, marketers, and stakeholders.

• Passion for storytelling and creativity.

• Excellent interpersonal, verbal, and written communication skills.

EDUCATION & EXPERIENCE (Preferred Qualifications):

• Bachelor’s degree in communications, public relations, journalism, marketing, digital media, or a related field preferred.

• Experience with social media and content marketing.

• Ability to manage multiple projects and meet deadlines under pressure.

• Familiarity with SEO best practices.

Benefits highlights:

• Discounts on our award-winning Electrolux products and services

• Family-friendly benefits

• Insurance policy plan

• Extensive learning opportunities and flexible career path

Find more on:

Electrolux Group North America: https://www.linkedin.com/company/electrolux/life/northamerica/

Electrolux Group Careers: https://career.electroluxgroup.com/global/en

Electrolux Home Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through hrsnorthamerica@electrolux.com. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.