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Group Director, CX Strategy

Company Description

EVERSANA INTOUCH® is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. 

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers. 

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need. 

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success. 

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH TTC, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International. 

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.   

Job Description

What Does a Group Director, CX Strategy Do? 

EVERSANA Intouch is looking for a Group Director, CX Strategy—a unique individual who is experienced in creating customer engagement in the moments that matter while leading a team across books of business. Our CX Strategy team develops personalized, cross-channel solutions with the individual in mind. Based on client business objectives, we meet patient and physician needs by delivering timely, relevant experiences—with the goal of building enduring customer relationships. 

The experiences we create are data-driven, so we are looking for innovative thinkers who are passionate about data. Group Directors are experts in digital channels and find opportunities to integrate new channels and drive innovation. Our solutions are grounded in technology, so an affinity for tech is a must. The Group Director, CX Strategy will be responsible for the overarching strategic direction of their portfolio, guiding a CX strategy team at varied levels. Group Directors also understand how our team of experts comes together to create advanced experiences and develop strong external and internal relationships. 

Qualifications

What Are We Looking For?

  • Bachelor's degree or equivalent education plus professional experience required 
  • Ten or more years of digital/multichannel CX strategy experience 
  • Guide a team in development of large, personalized, omnichannel experiences 
  • Develop thoughtful, innovative solutions founded in research and data 
  • Establish and grow vital internal and client relationships 
  • Embrace our methodology and process to ensure efficiency, quality and growth 
  • Embody the spirit of collaboration across SMEs 
  • Understand financials for business portfolio and CX utilization 
  • Participate in new business work to help showcase our CX strategy capabilities 
  • Craft and articulately present CX experiences based on strategy, insights and data 
  • Strong communication, presentation and interpersonal skills 
  • Proven leadership skills (both team building and the ability to lead cross-functional teams)   
  • Basic understanding of marketing cloud platforms 
  • Previous experience in pharmaceutical or healthcare marketing is highly desirable 

Additional Information

OUR CULTURAL BELIEFS:

Patient Minded I act with the patient’s best interest in mind.

Client Delight I own every client experience and its impact on results.

Take Action I am empowered and empower others to act now.

Grow Talent I own my development and invest in the development of others. 

Win Together I passionately connect with anyone, anywhere, anytime to achieve results.

Communication Matters I speak up to create transparent, thoughtful and timely dialogue.

Embrace Diversity I create an environment of awareness and respect.

Always Innovate I am bold and creative in everything I do.

EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $139,000 to $205,000 and is not applicable to locations outside of the U.S. The base salary range represents the low and high end of the salary range for this position. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). EVERSANA reserves the right to modify this base salary range at any time. 

Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at [email protected].

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Average salary estimate

$172000 / YEARLY (est.)
min
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$139000K
$205000K

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What You Should Know About Group Director, CX Strategy, EVERSANA

Are you ready to take the reins as the Group Director of CX Strategy at EVERSANA INTOUCH? We're looking for a passionate and experienced individual to lead our dynamic CX Strategy team right here in New York, NY. In this pivotal role, you'll shape the overall strategic direction for our client portfolios while crafting personalized, cross-channel customer experiences that truly resonate. You'll have the chance to guide innovative thinkers who are just as inspired by technology and data as you are. With over ten years of digital CX strategy experience and the ability to foster strong relationships internally and externally, you're the perfect fit. At EVERSANA INTOUCH, our mission is clear: we aim to improve patient lives through engaging experiences and data-driven solutions. You will be responsible not only for creating groundbreaking strategies but also for leading a dedicated team to ensure quality and efficiency at every step. We're not just seeking expertise; we want someone who embodies our spirit of collaboration and embraces diversity. So, if you're a strong communicator and presenter with a knack for multichannel strategy in the pharma or healthcare marketing space, we want to hear from you. Join us and play a key role in connecting patients and physicians with the tools they need to thrive, all while shaping the future of healthcare.

Frequently Asked Questions (FAQs) for Group Director, CX Strategy Role at EVERSANA
What are the key responsibilities of the Group Director, CX Strategy at EVERSANA INTOUCH?

As the Group Director, CX Strategy at EVERSANA INTOUCH, your key responsibilities include overseeing the strategic direction of multiple clients, guiding a team in the development of personalized, omnichannel experiences, and fostering relationships that enhance collaboration and efficiency. You'll utilize your expertise in digital channels to drive innovation while ensuring that all strategies are grounded in data and research.

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What qualifications are required to become a Group Director, CX Strategy at EVERSANA INTOUCH?

To qualify for the Group Director, CX Strategy role at EVERSANA INTOUCH, candidates should have a Bachelor's degree or equivalent education, along with at least ten years of experience in digital or multichannel CX strategy. Proven leadership skills, strong communication abilities, and a basic understanding of marketing cloud platforms are also highly desirable. Experience in the pharmaceutical or healthcare marketing fields will give you an edge.

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How does the Group Director, CX Strategy at EVERSANA INTOUCH ensure the effectiveness of customer experiences?

The Group Director, CX Strategy at EVERSANA INTOUCH ensures the effectiveness of customer experiences by grounding strategies in research and data, guiding a team focused on personalized, timely interactions, and building robust internal and client relationships. Their approach is collaborative, leveraging insights and technology to continuously innovate and improve the customer journey.

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What is the importance of data in the role of Group Director, CX Strategy at EVERSANA INTOUCH?

Data plays a crucial role in the work of a Group Director, CX Strategy at EVERSANA INTOUCH. The role requires leveraging data-driven insights to develop targeted customer experiences that enhance engagement and support client objectives. This strategic use of data helps build lasting relationships between patients, healthcare professionals, and the services we deliver.

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What does the team culture look like at EVERSANA INTOUCH for the Group Director, CX Strategy role?

At EVERSANA INTOUCH, the team culture is inclusive and collaborative, where diversity is not just acknowledged but celebrated. As the Group Director, CX Strategy, you'll be part of a team that prioritizes communication, innovation, and mutual respect. Employees are encouraged to voice their ideas and contribute to an environment that values different perspectives, all while remaining focused on improving patient lives.

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Common Interview Questions for Group Director, CX Strategy
Can you describe an omnichannel experience you developed and your role in it?

When answering this question, focus on a specific project where you led the strategy from conception to execution. Highlight the channels utilized, the target audience, and the metrics of success. Be sure to discuss your role in leading the team, collaborating with stakeholders, and the impact of data on enhancing the experience.

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How do you prioritize customer needs when designing a CX strategy?

Emphasize your methodology for collecting customer insights, analyzing data, and understanding pain points. Discuss tools or frameworks you've used to prioritize features or tactics based on customer feedback and business objectives. Show your ability to balance immediate client goals with long-term customer satisfaction.

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What innovative strategies have you implemented in your previous roles?

Tailor your response to showcase a specific innovative strategy that leverages technology, digital tools, or consumer insights. Discuss the results and how it impacted customer engagement and retention. It's essential to demonstrate your inclination toward continual improvement and willingness to embrace new ideas.

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How do you foster collaboration within your team and across departments?

Discuss your approach to promoting transparency, open communication, and regular check-ins. Share specific examples of cross-departmental projects where collaboration was key to success. Highlight any tools or practices you use to ensure everyone feels included and valued.

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What metrics do you consider essential for measuring the success of CX initiatives?

Highlight key performance indicators such as customer satisfaction scores, Net Promoter Score (NPS), engagement rates, and retention metrics. Discuss how these align with business objectives and how you’ve used them to drive strategic decisions and improvements in previous roles.

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Can you give an example of a challenging client situation and how you handled it?

Reflect on a specific client scenario that posed challenges, perhaps due to differing expectations or misunderstandings. Discuss how you addressed the issue, using communication and negotiation skills to find a resolution that satisfied both parties, hence strengthening the client relationship.

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How do you stay updated with the latest trends in CX strategy?

Mention your commitment to continuous learning through industry conferences, webinars, and relevant publications. Discuss any specific resources or connections you leverage to keep abreast of CX trends, innovations, and technological advancements that could enhance your strategies.

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Describe your experience with data analytics in developing CX strategies.

Illustrate your proficiency in utilizing data analytics tools to derive customer insights and shape strategies. Mention specific examples of how you translated data into actionable strategies that improved customer engagement or satisfaction, showcasing your analytical mindset.

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What aspects of our current CX approach do you think could be improved?

Research EVERSANA INTOUCH's current CX strategies before the interview. Offer constructive feedback based on your observations, highlighting areas for innovation or improvement while emphasizing your enthusiasm for potential enhancements and your ability to implement change.

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What leadership qualities do you think are crucial for the Group Director, CX Strategy role?

Discuss qualities such as empathy, communication, adaptability, and decisiveness. Provide examples of how you've demonstrated these qualities in previous roles to motivate your team and achieve successful outcomes in your projects.

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A Vision to Advance Life Sciences Services “Sana” is latin for healthy. So naturally, when service leaders – spanning the patient experience to global channel distribution – combined into one powerful platform, we became EVERSANA. Together, we w...

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