Creative Director (Copy)

A Creative Director (Copy) at HLK is responsible for setting the creative vision for campaigns, ensuring each idea is strategically sound and audience-driven. This role includes leading and mentoring a team of creatives, collaborating with other departments to craft pitch-winning solutions, and delivering compelling client presentations that champion innovative ideas. Staying current with trends and technologies is essential to push the creative boundaries and deliver impactful results.

To apply for the Creative Director (Copy) position at HLK, candidates should possess over 7 years of creative leadership experience in a fast-paced agency. A strong portfolio showcasing award-winning, multi-channel work is essential. Additionally, applicants should demonstrate expertise in digital, content, print, and broadcast campaigns, along with exceptional collaboration and presentation skills.

At HLK, they are committed to growth, providing a nurturing environment where the Creative Director (Copy) can mentor and inspire the next generation of creative talent. By encouraging curiosity and collaboration, HLK ensures that professionals have the resources and support they need to advance their skills and explore innovative strategies that lead to creative excellence.

The work culture at HLK is casual yet creative, emphasizing flexibility and collaboration. As a Creative Director (Copy), you’ll thrive in an environment that encourages big thinking and innovation. HLK fosters a culture by embracing their core values—Be Curious, Be Thoughtful, and Be Brave—allowing creative professionals to explore ideas without fear of failure while working collaboratively across disciplines.

HLK offers a comprehensive benefits package for its employees, including unlimited time off, a paid sabbatical, parental leave, medical, dental, and vision insurance, and a 401(k) plan with company match. The company prioritizes a flexible work environment, making it an attractive place for creative professionals to thrive without compromising on work-life balance.

Certainly! When answering this question, focus on a specific campaign that showcases your creative vision, collaboration, and leadership. Detail the challenges you faced, the strategic decisions you made, and the impact it had on the audience and client, highlighting metrics or accolades when possible.

Discuss your approach to mentorship, such as providing constructive feedback, encouraging team members to explore new ideas, and creating a safe space for experimentation. Mention specific techniques or processes you’ve implemented to foster creativity and collaboration within your team.

Explain your strategies for staying informed about industry trends. This could include attending workshops, reading industry publications, networking with other professionals, or utilizing trend analysis tools. Show how you apply these insights to keep your creative work fresh and impactful.

Express your open-mindedness and willingness to learn from feedback. Describe how you view criticism as a valuable tool for growth and improvement, and provide an example of a time when you incorporated feedback to enhance your work or that of your team.

Talk about how you prioritize tasks and allocate time for both hands-on creative work and overseeing broader project strategies. Highlight specific strategies you use to maintain this balance, ensuring quality and creativity while supporting team collaboration.

Discuss how empathy helps you understand your audience better and tailor creative messages that resonate. Emphasize your belief in the importance of building connections and how this has shaped past projects positively.

Highlight your ability to communicate effectively with various departments. Discuss how you ensure everyone remains aligned on project goals by actively listening, sharing creative insights, and finding common ground to streamline processes and enhance outcomes.

Share your vision of a collaborative space that fosters creativity, open communication, and innovation. Mention elements like flexible workspaces, brainstorming areas, or a culture that encourages risk-taking and recognition of creative efforts.

Explain your project management approach, such as using prioritization techniques, setting clear deadlines, and communicating effectively with your team to ensure everyone is on the same page while managing expectations with stakeholders.

Walk through your approach to crafting client presentations that engage and convince. Discuss elements like understanding the client's needs, incorporating storytelling techniques, and practicing delivery to ensure clarity and confidence.