As a Communications Manager at Huntington Bank, your primary responsibilities include serving as a spokesperson on reputational matters, managing media inquiries, and developing real-time communications during crises. This role also requires drafting and reviewing impactful materials like media statements and messaging documents, ensuring that all messaging aligns with the company's values and objectives.

To qualify for the Communications Manager role at Huntington Bank, candidates must possess a Bachelor’s degree in Communications, Public Relations, Journalism, or a related field. Additionally, at least 7 years of experience in public relations or corporate communications is required, particularly with a focus on media relations and issues management.

Huntington Bank values the continuous growth of its employees. As a Communications Manager, you'll have access to training programs and resources that can help you stay informed about the latest trends in corporate communications. Collaborating with experienced colleagues also allows for mentorship opportunities, aiding your professional development.

At Huntington Bank, Communications Managers enjoy a hybrid work environment, blending in-office collaboration with flexible remote options. This setup promotes team connection while allowing individuals to tailor their work experience to enhance productivity and job satisfaction.

Ideal candidates for the Communications Manager position at Huntington Bank will possess experience in the financial services sector or a similarly regulated environment. Demonstrated ability to manage sensitive corporate issues and engage effectively with the media both on and off the record is also highly valued.

To effectively handle media inquiries during a crisis, I prioritize clear, concise communication and establish designated spokespeople. It's essential to train those involved in media interactions to ensure consistency and accuracy of information shared with the public. Having a well-prepared crisis communication plan also helps streamline responses.

I encountered a sensitive reputation issue in my previous role where proactive communication was critical. I quickly assessed the situation, engaged relevant stakeholders, and crafted transparent messaging that addressed concerns while emphasizing the organization’s commitment to resolution.

When developing messaging documents, I start by identifying key stakeholders and objectives. Then, I gather all relevant information and target audience insights to ensure the messaging resonates appropriately. Collaboration with cross-functional teams helps create a document that accurately reflects the organization’s stance.

The most important skill for a Communications Manager is the ability to think critically and remain calm under pressure. This helps in navigating complex issues while developing effective communication strategies that preserve the organization's reputation.

I actively engage with industry publications, webinars, and networks focused on corporate communications. Participating in relevant events and discussion forums allows me to share insights and learn from peers regarding best practices and emerging trends.

Social media plays a crucial role in crisis communications as it allows organizations to reach stakeholders rapidly and transparently. It’s important to monitor social channels closely, responding decisively to misinformation while providing timely updates directly to audiences.

Measuring the success of a communication strategy can be done through various metrics, such as media coverage, audience feedback, and engagement rates. Additionally, analyzing sentiment before and after the campaign provides insights into public perception and areas for improvement.

When receiving feedback or criticism from the media, I find it essential to maintain professionalism and openness. Listening to concerns and addressing them constructively fosters a positive relationship with journalists and stakeholders, along with an opportunity to clarify any misconceptions.

My experience with crisis communication planning involves developing comprehensive plans that outline key messaging, spokespeople, and operational protocols. I ensure these plans are regularly updated and drilled with relevant teams to prepare for potential reputational challenges.

Reputation management is vital for businesses because it directly impacts trust and public perception. A strong corporate reputation can lead to customer loyalty, attract talent, and ultimately drive financial performance. Proactive reputation management helps mitigate risks and capitalizes on opportunities for positive engagement.